25/10/2025
"But Jumia brings me buyers. Why should I build my own store?"
One of the sellers who had a store on Jumia reached out to after seeing my post about building one's online store off a third-party website.
Jumia gives you traffic, but they also take your profit, customer data, and control.
You canât:
â Retarget your buyers
â Run WhatsApp or Instagram promotions
â Build brand trust or repeat customers
â Avoid surprise seller bans or high commissions.
In 2025, Smart Sellers Use Both Strategies To Sell Better:
Stay on Jumia for the traffic. But build your own store to:
â
Keep 100% profit
â
Collect customer phone numbers for WhatsApp re-marketing.
â
Offer promo codes and bundles.
â
Grow without limits.
Just imagine this for a second:
A customer buys from you on Jumia.
You give them a 10% discount coupon for your .com store.
You simply create a simple card inn, Canva or it could be hand-written saying,
"Thank you for your great patronage,, you can get 10% discount with the code the next time you buy directly on our store"
You attach this to the items you're delivering.
Next time, they buy directly from you, no commission.
You win both ways.
I'm rooting for your online sales!
I'm Faith, Your web designer and digital marketing specialist helping you sell better online with a website.