29/12/2025
Most people think setting up Klaviyo just means connecting it to Shopify and turning on the default flows.
But here is the technical reality: The default integration usually misses the Viewed Product metric. It tracks who buys and who adds to cart, but it often ignores the people who just browse.
That means you are letting thousands of window shoppers leave your site without a trace.
I was auditing a client setup yesterday and we found they were missing this one piece of code. We installed the snippet and realized they had 4x more people viewing than adding to cart. That is a massive segment they were ignoring.
Check your metrics. If you see Active on Site but zero Viewed Product data you need to fix your script.
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