27/11/2025
Most brands still blame “trigger words” for spam.
But inboxes don’t filter emails like that anymore.
They look at ONE thing, whether your audience is opening your emails.
And with Black Friday literally one day away, this matters more than ever.
If engagement has been low, your biggest campaign of the year might not get the visibility you’re expecting.
Here’s the smartest thing you can do today:
Send a simple warm-up email your list will open.
It could be a teaser, an early-access nudge, or a quick “want first pick?” message.
That tiny engagement boost gives your Black Friday campaign a better chance of landing in the main inbox… not the sidelines.
If you want help crafting that warm-up email or your Black Friday promo, comment BLACK FRIDAY and we’ll guide you.