Yemi Badmus

Yemi Badmus Direct Response Copywriter and Marketer

15/09/2021

Do you know why we direct response copywriters put a lot of effort into writing...

Facebook Ads

Presell

Landing pages

Emails

Check out pages

Lead generation pages

Upsells
..because we know that sales is a journey & a process and decisions can be impacted at every level

15/09/2021

As a copywriter, you must know that a sale is always a part of the process

Not the end goal

The end goal is to never stop building the relationship

Sales, referrals, vouching are only by products of relationships

No body builds relationships better than us copywriters, nobody

15/09/2021

You can express love, emotions and prowess in your emails so well in that....

Your subscribers begin to look out for your emails every blessed time

And when they want a good deal in your sector, guess who they will come looking for?

You guessed it! You!

15/09/2021

Bamboozle the subscriber every time

Use professional terms

Explain those professional terms as if you were explaining to a 2 year old

And show honesty & concern

Then, go on and mail every blessed day

Trust me, only the unworthy will unsubscribe and you really don't need them

15/09/2021

Though the money is in the list...

You don't have to sell every time you write an email

Why?

So, your client doesn't think that she's there for the taking

Care & build relationships

That's how you get trusted, respected & liked

And consequently, that's how you get the sale

15/09/2021

As a copywriter, when writing that email, ensure you address the subscriber directly

Don't be scared of using familiarity

And please for the sake of all that's good, avoid using words like "you people". Rather, use words like "you"

Let her know you're talking directly to her

15/09/2021

Sending emails that convert is the job of a direct response copywriter

But you only confuse things when you ask your subscriber to do too many things in one email

Let your emails have one theme and one theme only

And ensure that you are only selling a one-purpose led click

15/09/2021

Undermine relationships at your risk

There's money to be made in relationships!

In fact, you can make lots of it from remote or virtual relationships even if you don't have numbers

And that you can do that by connecting with your list

Relationships are emotional & spiritual

15/09/2021

They say money is in the list, I agree

But if the list is not a list of hungry and capable buyers, you can email all you want and you still won't make a dime

That's why I reckon that if you're selling something, your best list is a list of your own well-treated & proven buyers

06/09/2021

There is one critical element to writing a sales message that delivers great results

Many times, we think it's the several techniques involved in copywriting but more often than not, it's not

This is not to say that those techniques do not matter

They matter!

As a matter of fact, they matter a lot! A whole lot!

But if there is ever one thing that forms the bedrock for these techniques.....

If there is one thing that makes these techniques work?

It has to be this one critical element

And this critical element is none other than research

Yes, research!

You must research so well that you now know the most critical issues and problems that your exact prospect faces

And how you can help her solve those problems!

Such that when you are writing your copy, you are talking to the one customer with empathy, concern, lots of emotion and an absolute solution

It is only when you have done your research very well, that the techniques of copywriting will work for you

P.S.: A.I. can never write with empathy and emotion

P.S.S.: If you are interested in getting more value, join us at adeyemibadmus.com

09/06/2021

So, I made a post yesterday about research and again, let it be known.....

That I still stand by what I said yesterday. Do not write a single word of copy without research.

Don't even dare because if you do, your copy would 98% chance be an effort in futility

Anyways, let's get started explaining the 10 research points that I hinted yesterday

i. Your Ideal Customer: Who is the person most interested in your product? What's their demography? Where do they spend their time,? what's their ambition and schedule?

ii. Your Market's Level of Sophistication: Is your market skeptical about your industry and is your product common knowledge? Does she need future pacing?

iii. Your Customer's Awareness Level: How knowledgeable is your ideal prospect about your kind of product/service or what has she tested? Does she know her problem?

iv. Your Customer's Big Problem: What is the most nagging problem that your customer wants solved specifically, desperately and fast?

v. Your Own Big Promise to the Customer: How will your product/service change her life and make things better for her?

vi. Your Big Idea: What makes your product/service different and what makes it more like a a breakthrough product or service, such as never been seen before

vii. Your Perfectly Irresistible Offer to Your Customer: When you pack up your bonuses and product/service for the customer, how can you make it superior, irresistible and a no-brainer?

viii. Your Unique Selling Point: What's a special delivery point about your product, that your prospect can lash on to as an advantage point?

ix. Your Product's Unique Mechanism: What's the special part of your service/product that makes the big promise deliverable? What solution does it give that others don't or that they don't talk about?

x. Your Customer's Objections: Why would your prospect say no to your offer?

Find these things out, write them down and go on to write sales letters that have the capacity to smash controls

08/06/2021

This is a copywriting hack that you can use and it works when you write with empathy and appeal to emotions more than you appeal to logic.

Let's get to it but before we do, I must tell you something that's very critical.....

Which is, never write a word of copy until you have done a thorough research

This way, you can write in proper context. Like a reporter who honestly puts himself in the reader's shoes

So, let's get on to the hack now, shall we? (here, I will be addressing the prospect as her ---- after all you must treat the prospect as a wife)

- Start with a big emotional promise

- Show her some proof

- Tell a story that your prospect can see herself in

- Promise her something

- Show her proof again

- Address her objections

- Future pace (let her imagine her great life with the product/service)

- Here, trigger that primary emotion you triggered at the beginning

- Double up on your big emotional promise

- Show her very solid proof

- Future pace for her again

- Show her some bonuses and make the bonuses irresistible solutions on offer

- CTA: Call To Action

- Scarcity

- Sweeten the deal

- Stack up the value of your product/service and the value of your bonuses

- Final call to action

- FAQ: Frequently Asked Questions

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