https://www.facebook.com/107801358121117/

ThesocialmediaGuy, Adedotun Crescent Mende Maryland, Lagos (2026)

16/05/2022

To win?

I am learning at every touch points in your business, the people you serve are your greatest asset.

To win you've got to invest in creating an experience they would never forget.

Because when they don't, they would call a friend and tell them how amazing your business was.

-

07/02/2022

This is it!

What makes your business different from that of the friend down the street?

Or even that closest competition that never seems to give you some breathing space?

What makes you different and unique?

Sure, you can call this your unique selling point or even so your trade secret.

You definitely should know that "free" "cheaper and faster" or "comfort and quality" cannot be your differentiator if it never counts in your customers buying decision.

It would only make you like every other business if it does not move the needle for your customers to take on your offer...

Knowing this, how about you switch your perspective from the fancy, catchy phrases to what truly matters "Your Customers"

What counts for them?

What moves the needle for them?

What change do they desire?...and how can your business be the bridge?

Different Businesses.

Different Strategies.

Your customers are the difference.

27/01/2022

Here is it:

Growing anything starts with two simple questions.

Where are you? and what is more?

To grow a business you've got to figure out where you are and what more is for you.

More for you can be 100 new customers in your first 6months of business. Your more must be realistic and specific. It must be doable "all things been equal"

But how would you know? If you don't know how many customers are you starting that journey to 100 with.

A good understanding of this would guide the strategies and plans you would put in place to reach your goal 100.

What if it's not more facebook ads? What if it's more Google ads?

What if it's not at all more marketin? But instead an improvement on your customer experience with your business and product?

Clarity unlocks the right questions to ask, the right strategies to implement and the right plan to work with.

Growth starts with clarity -

11/12/2021

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16/07/2021

Would you mind telling me exactly what you want me to do?

Your audience is also thinking about that question above!

To better explain my point, let me tell you a short story.

Tunde your ideal target customer was on a search for someone who sells a product like yours.

Using Facebook/ Instagram's search function, he entered what he thought looked like what he wanted.

Let's say it's "a black leather shoe".

There were 100's of other pages listed along with yours.

I'm assuming your page is well optimized here.

It was you who captured Tunde's attention, flying to the top of the list of pages he viewed.

Looks good right?

Then he clicks on your page and gets in!

What a great find!

It's exactly what I wanted! - He shouted and not I.

[PAUSE]

Don't forget you were probably sleeping all the stress of the day off while all of this was happening.

[PLAY]

Mehhh, I've gotta get this. Oh, he wants to buy it! Not me (again).
How can I place my order? He then found your phone number.

After copying it, he pasted it on his call app and sent a call.

"Grrannng...Grrannng" (He calls, but you are already in la-la land)
Still not picking, he tries again. (While you were playing chess with Bill and Mark in your dream)

While he tried to find another way to make his purchase, he was unable to do so!

So what are you hoping he will do on your page? (I appear as the commentator)

I'm serious...

What then is the intended action you want your audience to take on your page?

For the past 6 months, I have observed and worked on several pages and have noticed something similar across them all!

Creating a page just because your competitor has one does not differentiate you from the throngs of others tagged as "scam" or "fraudulent" on this platform.

You must prove beyond a shadow of a doubt that you have a legitimate business that serves real customers and delivers on their promises!

To accomplish that, pages should always be structured in a way that eliminates any doubt, and setting a goal is the first step.

What is the goal?

14/07/2021

So what is the ads manager?

There have been a lot of talks from the Facebook Advertising space on how you should avoid using the boost post button on your page but instead run your ads from the Facebook Ads Manager.

But what then is this thing called the “ads manager”

The ads manager is an interface where you can view, make changes and access performance reports for all your campaigns, ad sets and ads.

The ads manager is where you have access to all the a little sophisticated Facebook ads set up tools.

On this interface you have the leverage to select variety of campaign objectives based on your business goals, create a specific target audience you want to reach and build ad creatives that is compelling enough for your targeted audience alongside selecting the places where you want your ads to be seen (ads placement)

And this is the exact same reason behind the “stop using the boost post” shout and why you should use the ads manager instead even if it is just an engagement ad campaign.

You have more power to control a lot as compared to the boost post button or the Facebook Ads Center (or you’ve not heard of that? Wait till next week Wednesday! Let’s talk it)

What is your take from this?

Thesocialmediaguy.

13/07/2021

(2) The Brand Awareness Campaign. [What it is, How it works and what you need to measure for success]

A lot right?

That is the exact same thing your Brand Awareness Campaign help your business achieve!

It helps you get the attention of your target customers and increase how much chance they get to recall about your brand.

This is exactly what you measure with the brand lift metric when running your brand awareness campaign.

It helps you know the attitude and reaction of people to your campaign and even more of helping you know the recall lift which is a metric that shows the number of people if asked after 2 days of seeing your ads would recall your brand and what they saw about your ad campaign!

How then can you leverage this?

You can create a brand awareness ad campaign to get the attention of your target audience with this, you can get them to recall about your brand.

Once this is starts gaining traction, build a custom audience list of the people who engaged with your page and ad during that period of time!

Place a conversion, lead generation e.t.c. or a campaign that helps you achieve the goal of sales if that matters to you next.

This is strictly an example of how you can leverage this, If you choose to test this with your marketing and it works fine, if it doesn’t you learn the process!

Either ways you either gain customers or knowledge!

If there is one thing you’ve learnt from this piece what is it?

Ps: Better share that your TV ads experience now or am I the only weird one here?

13/07/2021

(1) The Brand Awareness Campaign. [What it is, How it works and what you need to measure for success]

The Brand Awareness Campaign is under the awareness campaign objective which helps you achieve the goal of getting people to recall your brand after they have seen your ads.

The symbol of result and success (Which I would discuss here) is based on the number of people who after 2 days of seeing your ads if asked about your brand they would recall who your brand is and what they think about your brand.

In other words their perception about your brand!

[PAUSE]

With the short paragraph you’ve just read where do you think this fit in your marketing funnel as a business? Drop your answers in the comment…

[PAUSE PAUSE]

If you think you don’t know what a marketing funnel is use the hashtag and I would reply your comment with exactly what a marketing funnel is…cool?

Reason: If I do here in this post, we would end up talking about something more elaborate than intended…you get?

[PLAY]

So how does this work?

How it works?

The Brand Awareness Campaign simply helps your target audience mark out the first letter of your KLT and attract the needed attention to your business and your brand.

It help you as a business get the needed attention you need and buy a space in the heads of your customers…

Let me show you how!

Remember those TV adverts?

After seeing them consistently over time it gets to a point where you hone the ability to mimic the character’s words in the advert even without seeing their faces.

Sometimes just the start music is enough for you to recall immediately the brand who owns that advert!

[PAUSE]

Have you ever experienced this any time before or even as a kid?

Tell your story in the comment box!

[PLAY]

While those TV adverts do not directly create sales, they by themselves create desire and interest for the sale!

Imagine after seeing some of those advert and you switched on your phone and immediately saw the same brand’s advert telling you to get a 25% discount when you purchase today!

How much chance do you think they have already to get your sale?

12/07/2021

If you were asked this question what would be your answer?

Why are you on Facebook today?

Why is your business on Facebook today?

Before you run through your answers as that or this, I would need you to consider.

When it comes to selecting any social media platform for your business e.g. Facebook, Instagram, LinkedIn, Pinterest e.t.c.

Firstly, you should answer the question of “Where are your customers?”

There are no best social media platforms for any business.

The best for your business is that which contains the people who are capable enough to buy from the business and not the one where your friend is on too.

The best for your business is that one where your customers reside and spend their time on daily.

Who then are those who should be on Facebook?

The businesses who should be on Facebook are those who at first have their customers on the platform and also meet the second criteria coming up immediately after this which is…

The businesses who have the available resources and skills capable enough to manage and leverage the available tools on Facebook for their business growth!

On choosing your social media platform you should put your business capacity alongside your answer to where your customers are too.

You do not want to pick that platform where you have little skills and knowledge enough to grow your business on Instead you want to pick the platform where you have the resources, skills and knowledge available at your reach to properly leverage that platform.

Who then are those who should be on Facebook?

The businesses who have their customers on the platform and also have the needed resources, skills and knowledge needed to properly leverage the platform for growth.

But that is not all, a little icing on the cake…

When starting out with your business and you get confused on which social platforms your customers are on, simply just go on Facebook!

Flag on your hat of your page boldly and start running your business page!

At least you would get moving while you take your time to figure it out.

08/07/2021

(Start)

For the next 30 seconds...

Put yourself in your target market’s shoes.

And sincerely answer this one question: Can I buy from this business with how this page looks and what I Can see on this page?

Maybe not you only try reaching out to that your friend who always looks for everything that won’t work in an idea and ask that same question in reference to your page.

You see, the main reason behind this simple but necessary exercise is that it would give you the needed access to know that one thing on your Page that has been pushing customers away from asking for the link to place their order or even your account details.

For you it might be how your page is structured and optimized...

Sometimes when talking about this I just feel I might have over-emphasized this one point but when you see fire is right at the top of a roof the best you can do is to ring the alarm bell to those in the house right?

Exactly what I have been doing about this one topic of structuring your page and optimizing it better to look different from “just another page” on Facebook or Instagram.

Your page is like the pathway that leads to your house or room itself!

If your customers cannot come on there and be convinced enough that you are a business who is not just interested in their money but very much interested in providing something worth so much more than they are giving to you and a clear and easy path to take that action, don’t expect to convert those likes and follows to paying customers at all!

Your Page must be marked ready for conversion!

You only get this done by optimizing every part of the page to achieve that one goal!

From your Cover Photo to your page button and your Page Contents!

All of these must provide enough proof with a clear call-to-action that would always lead your customers to your website for the purpose of conversion.

On website?

Stop the wrong habit of trying to build all your business on just your Facebook or Instagram page.

You must have a website!

YOU MUST HAVE A WEBSITE!!

It is no longer negotiable, you can no longer “manage it”!

08/07/2021

How then do you measure success with this campaign objective?

You measure success with this campaign based on the number of people who saw your ads on their screen (reach) and the number of times each of them saw it (frequency).

While you can control the number of times each of the people who saw your ad can see your ad (the frequency) it is very important to keep track of the number of people who saw the ad and interacted with it.

So what can you do with this?

The first strategy here would be to use the reach campaign to get more people to see your brand and also from there build a custom audience list of those people for retargeting purpose of other kind like to run a traffic/ conversion campaign to send that same people to your website for further conversion purposes.

The second strategy here would be if you have a physical store, you can use the reach campaign to send foot traffic to your store. You can use the store traffic campaign which we would discuss on one Tuesday not today, the reach campaign can also be used to achieve the same purpose.

Let’s run a quick recap.

Only use the reach campaign when you want to get more eyeballs on your brand/business ad. Use it when you want to achieve an awareness goal.

You measure success with this campaign by measuring the number of people who saw your ad and how many times they saw it.

You can build a custom audience of the people who engage with your ad and further your marketing strategy using other campaigns while reaching this same people.

We’ve come to the end of my short talk on the Reach campaign objective.

Got questions about your Facebook ad or running your business on Facebook? Let’s talk in the comment.

Got a contribution or something to share about this too? Let’s learn together in the comment also!

Thank you so much for engaging in advance.

Cheers to Greatness.

08/07/2021

(1) The Reach Campaign. [What it is, how it works and what you need to Measure for success]

Henceforth on every Tuesday, we would be talking the specific Facebook Campaign Objectives, How they work and what you need to measure to know you have reached your success with them.

I would be sharing only technicalities that are necessary for you to know as a business owner and also much of my personal experience working around each of these campaigns to reach business goals for both myself and my partners.

For today we would be diving into The Reach Campaign.

We would discuss around what it is, goals you can reach with it, how it works and what you need to measure to know you have reached your business goal with this objective!

Ready?

Shoot! (You know the race kind of one right?...Alright!)

The Reach Campaign falls under the awareness tab through which you can get to achieve a business goal of getting more people to see your ad campaign on Facebook.

This campaign objective is structured that it helps you as a business owner achieve the goal of introducing your brand to a large number of your target audience who you are looking to getting them to know you.

A great example of these is a new project we are currently working on.

This project is for a new business brand who is looking to growing their customer base, getting more people to know their brand and with the end goal of increasing product sales.

Our first stage strategy is on developing a video campaign that tells the brand story of why the brand exist and how it serve it customer base and helping them feel “safe” with carrying out transaction with the brand.

This video campaign then would be placed on a reach campaign to a broad but targeted audience while simultaneously sending those who would like to learn more about the business and brand to our tracking optimized website.

If your business goal is similar to this of getting more eyeballs on your brand and business, then you should go for the REACH campaign objective as it has the capacity alongside it other “Brand Awareness” to reach that goal!

[PAUSE]
On Brand Awareness Campaign Objective we would talk about that in our next post here.
[PLAY]

ThesocialmediaGuy

16/05/2022

07/02/2022

27/01/2022

11/12/2021

16/07/2021

14/07/2021

13/07/2021

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