12/01/2024
Leveraging TikTok as a Real Estate Professional.
First, let’s establish this; people want to buy from people they trust. People they get value from. People they believe are smart. People they believe understand what their pain points are and can address them.
So, whatever you do, your job is to demonstrate that you are the right person for your readers or listeners.
On TikTok, videos are your means of communicating these things and videos do a lot better than text. People prefer watching videos to reading text.
This is a proven fact.
So, when you come on TikTok as a real estate professional, think of your audience or potential audience. They should be at the center of your content. What are the frustrations of the average person in Nigeria who wants to own a home?
Are there financing options or opportunities for low income and middle income earners. Are there homes that people can come together to own and share proceeds from rent? Where are these homes? Does the company you work for have such homes? Are such homes in the works?
How can a potential buyer detect a house that is poorly built? Are there signs or indicators that a house will not stand the test of time? What should a potential home buyer look out for?
If I want to buy a property, how can I know if I’m going to land in trouble after some weeks or months or that the property will be sold to 10 other people?
Is the location of this property prone to Omonile issues?
These and more are the things to talk about. With some little humor, you will have a lot of people following and seeking to do business with you. Even Nigerians abroad will come to you cos they are all on TikTok and looking for answers.
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