A company established by seasoned marketing and sales professionals with a strong research background in response to an emerging global need. Precision Edge Limited offers a modern day research, brand development and distribution consultancy services that can prepare her client to take the lead in the crowded market place now and in tomorrow’s markets. With global experience and an unbeatable unde
rstanding of the Nigerian market, our team of experts are fully equipped to help you grow your business in your targeted markets. What We Offer
We pride ourselves in our ability to deliver quality work in record time and on the level of commitment that we put into each project. At Precision Edge Limited, we offer you world class service that is both timely and insightful. Being mindful of the ever-changing peculiarities of the Nigerian environments, we have designed our services to remain flexible enough to suit your present and future needs in whatever sector of the economy that you choose to operate. This way, we provide invaluable insights that gives birth to effective solutions to existing challenges. Research
Our research go far beyond data collection to developing a strong brand strategy documents for our clients based on the outcome of the research. Brand Development
Understanding
An understanding of corporate merchandising and visual branding strategy vis- a vis market research knowledge. Proven Track record
Being part of the team that developed merchandising strategy for leading brands such as Etisalat, MTN (to mention a few). This serves as a major edge as we “walk the talk” and more)
Analytical skills
The ability to derive facts from data, findings from facts, conclusions from findings, and recommendations from conclusions. Creative and Production skills
The ability to take a concept from an idea and to production to the market. Distribution
Aside, proffering research and branding solutions to clients, Precision Edge Limited cutting edge value is in her ability to assist her numerous clients to sell their goods or services to their target audience. The company operates under four areas of distribution – open markets, supermarkets, HORECA (Hotel, restaurant and canteen), cash van with excellent success stories. The edge PEL has as a trade partner of the any fast moving consumer goods (FMCG) is the sound product knowledge displayed by all our sales team. The professional acumen of following representing company’s set out rules and regulations especially concerning territorial demarcations stand Precision edge out amongst others. New companies coming into Nigeria and Africa with either tangible or intangible products should have no fear of how to address their target market as PEL will adequately research consumers’ need gap, find out how the product can fit into the emotional and functional needs of the target audience such that solutions is what will be sold to them. Examples of companies we have offered excellent distribution services to are Niji Foods, Bel Impex ( a member of Boulos Group Limited), Boulos Foods and Beverages to mention but a few. PEL selling skills is therefore not a transactional one but rather, a solution selling!
