https://www.facebook.com/110976378756849/

Olisa Daniel, No 61 akuzor Road, Onitsha (2026)

05/10/2024

Decided to try the "I did this for a full day"

So I decided to write, and when I got tired I just recharge with a sleep,

Already slept for 4 hours since 6 am.

But I wrote a ton, tho,

Sometimes it flows,
And sometimes it's completely dry.

But it's been Unexpectedly easy.

Decided to condense the value,

Now I have 2 pages I can hand you and confidently name a price.

Doing limit stretching quality work is it's own form of therapy.

So happy right now, I feel guilty containing this load of satisfaction.

04/10/2024

Building Your Brand’s Perceived Value.

Powerful Brands, aren't the most fabulously unique brands,
They are the ones that their tiny uniqueness appeals to a customer's high ranking values.

Redesigning your perceived value, can strengthen your brand.

And How do you start?

A brand's perceived value is the non-priced indirect service that customers buy.

They are the benefits of the benefit.

(This image) shows the perceived value of Your brand, Lamborghini and Tesla,

Now that you understand what perceived value is,

How do you build one?

That's a trick question, you don't build your buyers value,

You discover and Align.

Your customers have a value heirarchy.

Mr Drew Whitman, an experienced marketer,
Came up with a list of 8 first order values common to every customer.

If you'd like to see the list comment “V"

What then happens after you've understood your buyers value hierarchy?

Establishing A Link: you have to associate the uniqueness you have, with a value that ranks as high as possible in the hierarchy.

Some heavy impact linking methods include,

Framing,
Priming,
Anchoring,
Causality,
Similarity & Contrast.

Need an example?

Heinz ketchup: (one of many examples) Heinz promote their ketchup as “Slow”

What does that make the mothers buying the ketchup think?

Slow = Thickness = Quality = Nutrient = Healthy Family.

Guess what linking method they applied there?

BTW!!
If you found any value in this,

Then consider sharing it, to reach more people that might need it.

Thank you in advance.

04/10/2024

Trust isn't easily Earned.

C'mon man.

Only writing in a relaxed, amicable way takes my account from a stranger account to an arm's length of “a new friend"

People think the trust process is rational,

But con artist's constantly prove otherwise.

I started testing with strangers a few weeks back,

And I noticed that trust can be instantly established if you get someone to slightly believe or find even the smallest reason in 4 key things.

Predicament, Philosophy, Purpose & Path.

But for businesses it is slightly different.

The “Trust Four” (yes I did that 😏) for businesses I have found is,

A product,

Serving a Purpose,

Influenced by a valid Philosophy,

Developed in response to an existing predicament.

Here is an example,

The Tesla. (Product)

Serves to save our atmosphere (purpose)

Why not save your home if you can? (The philosophy. Elon Musk best comprehends his philosophy btw)

Rising Environmental destabilization (the predicament)

And reinforce that a few dozen times you slowly worm your way into people's hearts,

Don't overcomplicate it.

If you find this valuable, consider sharing to fellow accounts on your timeline.

Also stay tuned for when I would be sharing how to structure coherence into your 4 trust “P’s"

03/10/2024

Building Your Brand’s Perceived Value.

Powerful Brands, aren't the most fabulously unique brands,
They are the ones that their tiny uniqueness appeals to a customer's high ranking values.

Redesigning your perceived value, can strengthen your brand.

And How do you start?

A brand's perceived value is the non-priced indirect service that customers buy.

They are the benefits of the benefit.

(This image) shows the perceived value of Your brand, Lamborghini and Tesla,

Now that you understand what perceived value is,

How do you build one?

That's a trick question, you don't build your buyers value,

You discover and Align.

Your customers have a value heirarchy.

Mr Drew Whitman, an experienced marketer,
Came up with a list of 8 first order values common to every customer.

If you'd like to see the list comment “V"

What then happens after you've understood your buyers value hierarchy?

Establishing A Link: you have to associate the uniqueness you have, with a value that ranks as high as possible in the hierarchy.

Some heavy impact linking methods include,

Framing,
Priming,
Anchoring,
Causality,
Similarity & Contrast.

Need an example?

Heinz ketchup: (one of many examples) Heinz promote their ketchup as “Slow”

What does that make the mothers buying the ketchup think?

Slow = Thickness = Quality = Nutrient = Healthy Family.

Guess what linking method they applied there?

BTW!!
If you found any value in this,

Then consider sharing it, to reach more people that might need it.

Thank you in advance.

02/10/2024

Facebook Why??

02/10/2024

How A Single Taboo Birthed A Solid Brand.

It was Black Friday deals of 2011,

Businesses were slashing prices,

Giving discounts and screaming, buy, buyyy!!!!!

Then Patagonia went Counter culture,

They Said "Don't Buy"

But their next words was what would change history.

Not selling more clothes could hurt their sales,

But they knew it served their vision.

You see, Patagonia was and is still dedicated to environmental health,

And making the clothes that people extravagantly bought, did harm the environment.

So they made a bold move.

A move that declared their investment to their purpose.

A move that proclaimed -Authenticity- on the brand.

Was it a gimmick?

Their series of actions through out the years have suggested otherwise.

I know you've heard enough about being Authentic.

But the truth is,

Just like Patagonia,

Authenticity would remain unrewarded until you draw attention to it.

One way of doing that, is To disrupt the status quo,

Stand out,

Make publicity worthy actions,

But not ones that would guarantee you get crushed way before you achieved your goals.

You have to find,

Low risk methods to take actions that portray your visions.

Would it be risky? Definitely,

Would it be worth it? Absolutely.

If you found this valuable,

Then follow for more like this.

02/10/2024

In 24hrs, You, I and most Media User's Dump About 2.5 quintillion bytes of private information in public interactions.

Guess what smart businesses use this information for?

Nothing.

They mostly overlook this information,

And I will teach you how to start an underground revolution in any niche by using this constantly refreshed set of useful data.

Firstly, to understand your niche buyers deeply. There are key buyer interests you should look out for,

i. Deep Sentiments: In public niche interactions, customers share their candid opinion, and the why behind every action they take.

ii. Evolved Preferences: This is usually how underdog businesses beat the top dogs. By understanding changes in customer preferences, they are able to covertly monopolize the market.

iii. Community-Driven Cause: Niche communities tend to have a lot in common, and when their interests meet, a culture is likely to bloom amongst customers. And participating in such cultures is how small businesses finds their way into the audiences mind.

iv. Emerging Subcultures: New trends emerge, and subcultures usually emerge with them,

Identifying these subcultures early doesn't only help your business be at the fore front of the movement, but also extends deepens your perceived influence.

v. Unmet Dissatisfactions: People tend to nitpick, and it is extremely likely if not certain that they have uncovered some dissatisfactions with the traditional solution.

And guess where and who they share these dissatisfactions with?

If you liked this piece, then you might be interested in the next, where I share ethical methods I use in gathering information like these.

Also, I may or may not share a report sheet where I ranked different media sources and their usefulness in gathering these data.

Follow, so you could see when I share more on this.

Olisa Daniel

05/10/2024

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