23/09/2022
Sell like crazy with whatsapp
According to Hootsuite Report in 2019, 85% of all Nigerians on the internet were active on Whatsapp, making it the most used platform.
There are over 20 million people who actively use the internet.
So 85% is like 17 million people.
I mean, 17 million people use whatsapp in Nigeria actively!!!
But not just that alone,
When it comes to selling with either of email, facebook, Instagram, and whatsapp,
Whatsapp works best than all other platforms.
Hereâs whyâŠ.
Hardly today do Nigerians read or even open their emails, and even if they do, your email may not enter their primary inbox where they could be notified about it.
Talking about selling with facebook, the major challenge here is facebook algorithm reach.
If you post on facebook, the algorithm will only show your post to people if anyone engages with it.
Thatâs to say, if you make a post trying to sell to people on facebook, it takes about 10 engagement for facebook to show it to 25 people.
In summary, if people donât engage with your post, no one will see it
With whatsapp, you have your ideal customers at your finger tips to show them what you sell anytime & any day either with status, groups or whatsapp.
With whatsapp, you can also connect with them on a personal ground and even build more relationship with them there with higher open rate than other methods.
Top 3 reasons why youâre not making enough sales on WhatsApp:
đFocusing on the features of the product instead of the benefit
People basically buy things because of the benefits they will derive from it
If I am thirsty, I will buy water not because I like the bottle but because it has to quench my thirst.
What will attract people to buy is the benefits first before the features..
You have to put the features too BUT don't focus on them.
đFocusing on yourself instead of the customer
Don't get carried away with the use of âIâ
I am this, I do this... No
There is a place for establishing writer's credibility but you just have to do it once and get out of the way.
Let it be about the customer..
Use the magic word âyouâ as much as you can.
đNot building enough credibility and trust
Do you know that people really want to buy from those/brands they trust and respect?
Coke in Kurudu tastes the same as coke in Trans Amadi.
One of the hardest things to part ways with is money, especially online.
That is why you have to build your brand credibility especially if they have never heard about you before.
PS: People will happily buy your products or services not because you have the best than your competitors but because you are the one they know, like and trust.
That is why using whatsapp to be selling your products and services online is something you should definitely pay attention to because it gives you an advantage to make that personal connection with your customers that will make them know, like and trust.