26/01/2025
Design is more than just aesthetic, it's about clear communication with your target audience.
So earlier today as I was viewing my IG stories, I came across a flyer design for a brand 'GROW FOUNDATION', an NGO dedicated to mentoring and empowering girls, especially teenagers.
The design was about a volunteering offer β I took a good look at the design, but it was not just giving the vibes, so I decided to redesign it to a better one.
After I was done, I sent it to them and they were so pleased with the redesigned version π
Key Improvements:
Clear communication: The previous design was not clear enough for viewers to see the writings, so I had to make This new version to have a clear writing so as to communicate the message effectively.
Consistency: I maintained consistency on this new design by using just one font family throughout the design ( Proxima Nova) apart from the logo font which I used - Rogbold- for.
Color palate: On the previous design, the colors were literally fighting with each other, so in this new design, I maintained balance in the colors.
The result: A sleek, eye-catching flyer that communicates effectively the brand's message across it's target audience π
P.s I'd love to hear your thought β Which version do you prefer?
β¨ Hi π I'm Lily Silver, I help brands and businesses communicate their message effectively and stand out from the crowded market through effective visuals.
Send me a DM, let's create an unforgettable brand together π