08/09/2021
Here's the thing about centre alignment. Although it's is acceptable, it often appears a bit weak. Because of the soft edges, you don’t see the strength of the line. In left or right alignment, the invisible line that connects the elements is much stronger as there’s a hard, vertical edge to follow. This creates a more dramatic and cleaner look.
I know your first instinct is to centre align your elements. I understand—I’ve been there. Centre alignment is the most common alignment new designers use because it’s safe and feels comfortable. Centre alignment produces a more formal, diluted, ordinary, and at worst a dull look.
I understand it’s difficult as a beginner to break off from using centred alignment. So, you’ll have to be intentional and force yourself to break off it from the start. Combine your use of proximity with a left or right alignment and see how the look of your design will change drastically.
I’m not saying you should never use centre alignment. I’m saying you have to be intentional and creative to pull it off. There are lots of beautiful design projects where centre alignment was used. A centred alignment works best when it’s clearly intentional and the alignment is glaring. You can be creative with other elements and it still looks like a purposeful design instead of one with elements randomly placed on the page.
It's just like in football where penalty takers are expected to pick a direction and send the ball there instead of placing it down the middle. It doesn't mean they can't score when they place the ball in the middle. After all, we've seen many beautiful panenkas from penalties placed in the middle.
You must be conscious of the effects of a centred alignment. Ask yourself, “Is this the look I want to portray in this design?” Sometimes, the answer is yes. If you want to use centre alignment, do it consciously and make it obvious.
I say again, if you must use centred alignment, let it be a conscious decision rather than a default choice just because you didn’t take the time to try something else.
Sometimes, you may apply different alignment styles in your design.
Here's a tip: Find a strong line and use it. If you have a graphic with a strong flush side, align your text with the flush side.
Avoid weakening a strong line by bringing it close to a ragged edge. If you have strong alignments, you can intentionally break them and it will look intentional. The trick is to do it all the way or don’t do it at all.