Primace Agency (2026)

03/04/2023

Where brands come to be transformed.

07/04/2021

THE UGLY TRUTH ABOUT BUILDING A SUCCESSFUL BRAND

The stats are right;
“Brands with a well-articulated purpose grows 2x faster than others.”

Many founders and marketing leaders think their company has a defined purpose, but in reality, only 1 out of 10 of these companies actually have a purpose that’s backed by a meaningful action plan.

What if I told you that two-third of your target customers (Gen Z and Millennials) prefer brands that:

• Have a point of view, and
• Stand for something.

It gives them a feeling of trust towards the brand. And imprints on their mind that such brand will be around for a long time.

Do you know the amount of sales you’re losing to your competitors just because you don’t have an effective brand purpose?

Do you even realize the amount of repeat customers, you have lost to your competitors?

THE 20/80 RULE OF THE BUSINESS WORLD

They say, 20% of brands gets 80% of customers. The 20/80 rule applies here too.

As it is less than 20% of brands that have a well-articulated brand purpose, those are the ones that take more than 80% of the customers.

What’s a brand purpose: It is the reason why a company or a brand exists beyond making money.

Let’s consider a case study, the “MTN” brand.
MTN as a brand has a tagline of “Everywhere you go” and brand mission;
“To make our customer’s lives a whole lot BRIGHTER. We do this by delivering relevant, accessible, high quality telecommunications solutions that put them in control”.

They have held onto this promise made to customers to a great extent. And yes, MTN is the largest mobile network operator in Africa.

Does your brand have a purpose, beyond making money?
If yes, is the purpose well articulated?

Stop leaving too much money on the table.
Stop putting yourself at the level of the regular brands all over the place,
Crowding it up, but doing so little.

Be Unique, Win with A Purpose.
A PURPOSE DRIVEN BRAND.

Need help leveling up your brand and effectively articulating your brand purpose?

Click here: https://caleboluwole.disha.page

30/03/2021

Do you have plans for this week?

Or I should face front.

13/01/2021

21/12/2020

We aim to help you navigate the dark, murky waters of online business with ease.

Your guide on this new path.

We are committed to the very end.....And yes, we only win when you win

20/12/2020

Generating traffic is a problem common to businesses with websites

No one gets to know about what you have to offer

Leveraging on both digital & traditional channels, we make you visible to your targeted audience

20/12/2020

Whether potential clients will choose you over your competition or not, is all down to their perception of your brand.

Don't let them form the perception themselves.
Give them a story to talk about.

Let's build your story.

Primace Agency

03/04/2023

07/04/2021

30/03/2021

13/01/2021

21/12/2020

20/12/2020

20/12/2020

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