17/03/2021
STEP ONE
Give your captions a title. Almost think of your captions like a blog post. What would you write on a blog post title to catch peoples attention and make them read your post?
As you will be aware your captions are shortened so we only get shown the first few lines so the main aim here is to get people to hit that read more…
You need to get that hook nailed. What will catch peoples attention as they scroll to make them stop. If they see a generic post that doesn’t look like it is saying anything valuable to them the chances of them ‘reading more’ is less likely.
STEP TWO
Add value to every post. Making captions valuable is a key part of driving engagement. As a small fashion business you can be providing answers, guidance and advice for your audience. Whether that’s how you can offer styling tips or how your products can help them, every time you write a post think of a lesson, tip, hack or resource so you are sharing something valuable that is hitting those pain points of your audience.
Adding value to your captions is a sure way to encourage your audience to share, comment and save your posts as you become their go to source for style and fashion advice!
STEP THREE
other accounts. Social Media is all about being social, so a great way to get more engagement on your posts through conversation is to try and other accounts in your captions. ONLY if it’s relevant of course. If someone inspired you to post what you are talking about, make sure you tag tag them in your post, or shout out other people that you feel fits your content.
It encourages conversation, collaboration and getting your post shared and seen by more people.
STEP FOUR
Use relevant hashtags. We know that for most people, using the same hashtags is a common practice. Researching new hashtags for every post is just not the best use of your time. However, investing some time each month to research new hashtags for your content pillars is defiantly worth it!
You need to use a range of hashtags that describe you, your business, your audience and the topic. Also use hashtags that you know your audience are engaging in (again only if relevant to your post) so