29/10/2021
What Is a Landing Page?
The goal of a great landing page is to increase conversion rates in order to reach your marketing or business growth goals. A landing page can be your homepage, or another page within your taxonomy, or it can be a standalone page created for a specific campaign, sale, or product.
When it comes to a landing page vs. a homepage or other page your visitors find through a search engine, people often get confused.
It all comes down to how they find your page and why the page exists in the first place. People often find homepages through word of mouth or social media, while landing pages are often found organically, using keywords and high-ranking search results.
Each page has its own purpose: to inform, to act as a gateway to the rest of the site (as in your homepage), or a number of other reasons.
A landing page is usually promoted through Google Adwords or another similar service, and it exists for one reason only: to convert. Again, this can be your homepage, if you set it up to increase conversions.
