Leadoff Digital LLC

21/07/2022

31/01/2022

7 Ways To Pacify An Angry Or Dissatisfied Customer

The customer rules. Customers are gold in every business and no business succeeds without customers patronizing it.

A lot of us get very excited when we receive testimonials and praise from clients, but when it is a complaint, we tend to play the blame game.

Whether justifiable or not, a customer has the right to be angry when he/she is not pleased with a service.

Customers are the key players in every field, and they help to promote your business, especially when they are treated like the gold they are. Therefore, avoid a customer leaving dissatisfied or angry.

"It takes months to find a customer and only seconds to lose one!"

No matter how complicated their needs are, they must be met directly or indirectly. Just like the saying goes,

Every contact we have with a customer influences whether or not they’ll come back. We have to be great every time or we’ll lose them. ~ Kevin Stirtz.

There are several ways to pacify an angry or dissatisfied customer, here are a few:

1. Listen, listen and listen
Never argue with a customer no matter who is at fault. Dissatisfied customers tend to take out their frustration on you. Do not take it personally.

Take your time to listen and understand what the customer is dissatisfied with, and then find a way to help.

"Never argue with a customer no matter who is at fault."

2. Let them know you are truly sorry
If dissatisfied customers refuse to calm down, show empathy.

Be sincere, respectful, tell them you understand, smile at them, tell them you are truly sorry for whatever the issue is, and let them know you are there to help them.

Respect and understanding will help reduce the tension and ease the angry customer.

3. Put yourself in the customer’s shoes
Imagine being in the dissatisfied customer’s shoes. What would you want to hear?

You’ll be able to turn the situation around if you can think of what you’d want if you were the angry customer.

The customer needs to know you are on his/her side and that you’re sincerely trying to solve the problem.

4. Remain cool, calm and collected
At some point in the discussion, you might get on the verge of exploding with anger, but you have to keep your emotions in check and remain calm.

You should be gentle with your customers and pass your point across without offending your customer’s feelings.

5. Never justify your wrongs
Do not give flimsy excuses for mistakes or wrong doings. Customer doesn’t want to hear excuses but solutions.

Whether the complaint is justified or not, do not give excuses. It is only by suggesting a reasonable solution that you’d be able to calm the customer and make them go away happily.

"Customers don’t expect you to be perfect. They do expect you to fix things when they go wrong."

6. Solve the problem in a way that is fair to both parties
While trying to solve the problem, do not make the mistake of promising unrealistic solutions.

Do not bite off more than you can chew. Promise what you can deliver so that you don’t go back to where you started.

"Be fair to the customer, and to yourself."
Do not give flimsy excuses for mistakes or wrongdoings. The customer doesn’t want to hear excuses but solutions.
Your last few moments of interaction are what your customer will remember. Make sure you give your meeting a happy ending. When you end with a positive conclusion, the customer starts to forget the problem they had earlier.

7. Always end on a good note
Your last few moments of interaction is what your customer will remember. Make sure you give your meeting a happy ending. When you end with a positive conclusion, the customer starts to forget the problem they had earlier.

"Never leave a dissatisfied customer dissatisfied."

What do you think of the tips above? What method works best for you? As a customer, have you had a bad experience recently?

Feel free to leave a reply below.

28/01/2022

As a small business owner, having a website shouldn’t be the last thing on your mind. It is a great marketing tool that will give you a competitive edge.

In this article, I’ll be sharing 4 reasons Why Your Small Business Needs A Functional Website.

1. Increase in sales
A functional website where people can place orders or get your current contact information to make further inquiries is very important.

2. For Credibility
A website helps you establish credibility as a small business. Having a website does not only put your small business out there it positions your business or brand as a credible one.

3. Reach a wide audience
Having a functional website enables your business to reach a wide audience. The internet is accessible to a large number of people around the entire globe and it is a great opportunity to reach them.

4. Save money on printing
Instead of spending a large amount on printing flyers, brochures, and other marketing materials, a website can be your online brochure that people from anywhere in the world can view. Another good thing is that the information can be updated easily compared to a printed flyer or brochure.

Conclusion
As a small business owner, you need a website for your business, things have changed and your business should grab the great opportunities a website has to offer.

I hope you found this article very useful!

Do you have questions? Please feel free to leave a reply below.

28/01/2022

So you’ve successfully built your e-commerce website, congratulations! What next? You need to start making sales. Now the question is how can you attract potential customers to your website?

Trying to get your first set of customers for your e-commerce business can be daunting, especially as a startup. In this article, I will be sharing 5 ways to get your first set of customers for your e-commerce business.

Let’s dive in!

1. Give incentives
Everybody loves freebies and discounts! You can never go wrong with this.

You can drive traffic to your website by giving discounts to the first set of people who purchase an item on your website. With this, you’re gradually building brand awareness and trust for your business, there is also a high chance that these individuals will refer their family and friends to your website.

2. Use influencer marketing
Influencer marketing is a form of marketing that engages individuals or organizations who have the ability to positively influence your audience purchase decisions. It is one of the fastest-growing marketing channels today.

Before you choose an influencer, ensure their target audience are interested in your business, so you don’t spend money on something that wouldn’t profit your business. You can also send some of your products to these influencers to help you publicize.

Remember, it’s not every influencer that is right for your business. Do your research.

3. Be active on social media
Social media allows you to connect with a large group of people for free. As a business that wants to thrive in this digital era, being present on social media is very vital.

Figure out what social media platform your target audience use the most and leverage on it.

4. Run ads
Advertising increases your visibility amongst your target audience. For most e-commerce businesses today, running online advertisements is one of the best ways to get more individuals to their websites.

You can run search engine ads and social media ads.

5. Collaborate with other brands
Get in touch with similar startups or brands that people trust, ensure the collaboration is beneficial to both parties. With this partnership, both brands are able to grow and increase competitiveness in the market.

Collaborating with another brand also involves sharing expenses, which means reduced cost on marketing for each party.

Conclusion
The most important customers are your first, they are the ones that will help bring more potential customers to your website and also repeat business with you.

What other way do you think businesses can use to attract potential customers to their e-commerce websites? Leave your comments below.

19/01/2022

08/01/2022