01/06/2022
The trick to creating extremely engaging content when you absolutely have no idea what to talk about.
Contrary to what you think, creating content is not rocket science.
Yes, I know that there are days it comes easy but there are days you can’t find the right words to say and your mind feels blank.
So, you stare at your phone, not knowing what to say or write, until you give up.
And it hurts because you really need to post. You probably have a community of people who are expecting you to say something.
What do you do?
The answer is simple. Tell a story. And I mean any story.
Talk about how you were late to work or how you stepped out in your best outfit. You can even talk about how your cat littered the entire house with its p**p.
It doesn’t even have to be about your brand or business.
People listen to stories. They connect with stories. Trust me, no matter how ridiculous the story sounds, you will find people that can relate to it. The truth is you can never go wrong with stories.
Little wonder why storytelling is a great sales tool.
And if you know how to do it right, you can connect any story to your business or your brand messaging.
Just share a story. Ask for their opinions. What do they think about your story? Have they experienced the same thing?
It’s that simple. As long as it is something they can relate to, they will engage with it!
Now over to you,
How do you create content for your brand even when you don’t know what to write?
I am dying to hear from you. Leave a comment.
