12/07/2024
Do you know why many product launches flop?
I'll tell you
Imagine this scenario
Imagine you had a problem that causes a major pain either in your life or business and you decided you have to do something to stop that pain and in the process you stumbled upon the solution and got it solved.
After solving it, you discovered that there are lot's of other people suffering from the same problem you just solved and you thought of helping them solve the problem with the solution you discovered
You turned the solution into a product, find the people who are looking for the solution, bring them together (on your email list or Facebook groups and communities) and with excitement you launched it and expects them to jump into it right away
But crickets***
Nothing happened and you wonder why, despite the fact that they needed it
Mostly
• It isn't because they don't trust you
• It isn't because your offer isn't compelling
• And it's definitely not because they not qualified
This situation is very common and here's why
THEY'RE NOT AS EMOTIONALLY INVESTED AS YOU DO
You've probably heard of the popular saying that "people buy with emotions and justify with logic"
It's true
And this is a common reason why many product launches are a flop
If they're not emotionally invested, they won't buy what you're selling even if it's what they needed
Think of Ashley Grayson who made $1 million in the first 14 minutes of her product launch in 2022
What do you think was the secret behind it?
It's all because they were emotionally invested in getting the solution she offered
You need to make your audience know that you understand their pain and help them feel the pleasure that comes with freedom from that pain
This is what makes them emotionally invested
And how do you do this?
STORYTELLING
This is one of the elements I use in my conversion framework to increase conversion when building sales funnels for myself and my clients
Effective story telling can help you communicate and make them feel the emotion of what getting their desires feels like either it's moving away from a pain of moving towards pleasure
When you tell the story of
• How you struggled with the problem
• How you stumbled upon the solution and the freedom and happiness that you enjoyed because you solved the problem
You'll get them to be emotionally invested and getting your solution becomes an emotional decision
Another thing it does is
It makes you relatable and makes them trust you more because they see that you understand their situation and you can help them solve it with your solution.
And that's it
So when next you're building your sales funnel to launch your next offer, make sure you tell a story and watch them buy with emotion
And It might not even be your own story, it might be someone else's story, but sharing it will help you make a success with your product launch
The Funnels Doctor