06/02/2020
Valuable tips from the book 'Mirelle Marketing' by Justine Beauregard
"One stand-out tactic that I see as effective for many of my clients (which has also worked out for my business) is to form strategic partnerships.
Networking is such an underutilized way to grow brand awareness for little to no investment. I have almost exclusively built my business on referrals, as have many of my clients.
Find individuals who work in or around your industry offering complementary products and services. Even just a few referrals in a year can quickly turn into thousands in revenue. And if you know you're delivering great customer experience, use it to your advantage!
Try offering a percentage off of each customer invoice in exchange for a referral or participation in a case study. You'll be surprised that even 2-5% can be compelling enough to incite action."