05/02/2026
Are you "Old Money" or "New Money"? đď¸đ
Fonts have personalities.
And if your font clashes with your business, your customers will feel "off" without knowing why.
There are two main families you need to know:
1ď¸âŁ Serif (The ones with feet):
Think Vogue. Think Rolex. Think Banks.
These fonts scream Tradition and Trust. Use these if you want to look established, expensive, or serious.
2ď¸âŁ Sans Serif (The ones without feet):
Think Google. Think Uber. Think Apple.
These fonts scream Innovation and Speed. Use these if you want to look modern, friendly, and accessible.
â The Mistake:
A Tech Startup using a dusty old Serif looks slow.
A Lawyer using a round, bubbly Sans Serif looks unprofessional.
Which team is your business on?
Comment "Team Serif" or "Team Sans" below! đ