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Next Edge Business Solution We specialize in providing full business consultancy services.

Next Edge Business Solution was founded in 2016 with the aim of creating solutions for our clients to thrive in today’s highly competitive business environment.

18/05/2022
11/01/2022

Creative and strategy business solution for everyday challenges in businessess.

My name is Austine Great. The theory of the crushing hammer and the wise turtle.This idea came into my head a few days a...
18/12/2021

My name is Austine Great.

The theory of the crushing hammer and the wise turtle.

This idea came into my head a few days ago and I was eager to share it with someone.

In business there would always be competition. We do not like to talk about these things because we believe and depend on grace, which is not bad for your believe, but successful businesses are not run by grace. Dealing with the facts and proven data will do you more good.
So there would always be a competition that has more resources. So where and how do you begin to differentiate your self as a business?
First of all survive, then thrive.

This theory is hinged on two methods
1. Hiding your weakness
2. Building up and showing off your strength

Some times to thrive, you have to first survive and that means hiding your excesses, your weak spot, the things that you are still trying to perfect. This is exactly why big corporations do not release sensitive info of their new products until it is set and ready for launch.

1. Hiding your weakness:
Hiding your WEAKNESS might mean hiring a better team member, firing a certain team member, it may also mean laying low and observing your competition.
You need to survive to thrive. Companies have died off because they where careless about their weakness, the competition depended on it to smash them.
In this strategy the crushing hammer is the competition, it comes down to smash ideas and companies that are not well positioned in their fort. The smashing hammer doesn't give a warning it operates day and night, it comes down on you whether you are ready or not, Hence you must become the WISE TURTLE.

After observing the 🐢 turtle I came to realize that it does something often and that is hiding. When ever the turtle sees or senses harm, it pulls back it's head & feet into its shell. The shell of the turtle is it's fort, it's hiding place. The feet and head are it's weakness, it has no cover, it is soft and can easily be smashed by a predator (Competition).

So when it sees or senses danger it hides. .
Now as a business you must become the wise turtle to stay away from the crushing hammer while you figure yourself out.

Note: Hiding your weakness doesn't mean hiding your entire self, it doesn't mean closing your business, it doesn't mean disappearing.
It means pouching like a predator and displaying only your best ideas.

2. Building up and showing off your strength.

Now you know where to work on, your weakness huh? minimize it and focus on your best sides, what you know how to do best. YOUR STRENGTH.

Build up on your strength and show it off. Use your best team members, project your most fluent and experienced advertisers to talk about your new offer. Use your best designer to show that new idea. Make a big deal out of your best and sell it to those who you have already won over.



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What business A needs to scale is sometimes NOT what business B needs to scale and grow .But you must be consistent with...
17/12/2021

What business A needs to scale is sometimes NOT what business B needs to scale and grow .

But you must be consistent with building good culture.
Strategy without a culture will lead to a lot of futile effort.

16/12/2021

Tell us how you feel about the year rounding up, how you intend to step up your business or personal brand come next year 2022

What kind of a leader are you ?Speak to people, talk to them, care about them.Your employees are the foundation of your ...
15/12/2021

What kind of a leader are you ?

Speak to people, talk to them, care about them.

Your employees are the foundation of your company, they are the steal beams of the concrete at the bottom of the building that nobody will ever see, they need to be into you and you need to be into them.

That's why you must hire correctly. Leadership becomes easier with a good team.

Independent school marketing
15/12/2021

Independent school marketing

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Next Edge Business Solution.

NEBS was created out of dare need to help businesses and entrepreneurs create a successful business model from idea level to an operational level. We work as their business consultant, harnessing the full capacity of the business model to develop applicable strategies to help solve their challenges as they grow into greatness.

Our firm comprises of industry-specific experts who offer professional advice, guidance, and actionable solutions to businesses experiencing issues they can't deal with in-house. Every company is bound to have problems; Our team solves that problem.

We also stand as a bridge between businesses, organization and their clients, to provide customer relationship strategy, we depend on our experience and vast connection with other industry experts and team members to study our client's customers and we create a customer acquisition, satisfaction and retention strategy. To be able to operate a successful business in this age of digital technology you need to be conscious of everything you do as a business and how it impacts negatively or positively to your business.

we provide special marketing and branding services online and offline support to our clients. we help brand, re-brand and revamp struggling businesses.