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Writers, PRs & Critics. We take on the hard task of writing anything for you; we promote your brand; and our review as critics stand out.

25/03/2026

The 2017 Pepsi x Kendall Jenner ad remains the ultimate case study in "tone-deaf" marketing. Trying to solve social unrest with a soda can didn't spark unity, it sparked a PR disaster. 📉

True Public Relations is about crisis prevention, not just damage control. Without cultural awareness, even the biggest brands can lose consumer trust in seconds.

Is this the biggest marketing fail of all time? Let’s discuss below! 👇

11/03/2026

When data was stolen, trust was shattered. Facebook’s vague response turned a scandal into an identity crisis. Without PR, a crisis defines your brand.

03/03/2026

Layoffs are never easy, but they are often handled poorly. Without a PR plan, a company's reputation can collapse overnight.

Swipe through to see why founders need to prioritize communication before making the big announcement. ➡️

It’s about moving away from the "failure" narrative and toward a story of restructuring and survival. Remember: transparency and empathy are your best tools to prevent a reputational meltdown.

Don't let the public frame your story. Own it.

23/02/2026

The company’s silence and defensiveness made it look like profit mattered more than safety. In PR, tone and timing decide whether you’re seen as human or heartless. Without PR, a crisis defines your brand.

10/02/2026

When crisis hits, your response defines your brand. United’s dragging incident wasn’t just about a passenger, it was about tone, timing, and empathy. With PR, accountability becomes redemption. Without it, the crisis becomes your identity.

PRMatters

05/02/2026

Beta isn’t just a test, it’s your brand’s first impression. Frame it right, and your first users become evangelists, not critics.

30/01/2026

Astroworld wasn’t just a tragedy, it was a PR failure. Accountability isn’t optional, it’s strategy. 🚨 In crisis, silence kills the narrative. Speed + sincerity = redemption.

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29/01/2026

In the digital age, PR isn’t just storytelling, it’s system gaming. Algorithms shape visibility, credibility, and virality. Smart brands don’t just speak, they optimize. reminds you: if you don’t play the feed, the feed plays you.

27/01/2026

The PR lesson about

22/01/2026

Retirement isn’t a retreat, it’s a strategic pivot. In sports, your final chapter isn’t written by stats alone, but by the story you choose to tell.

Without a PR plan, you risk fading into silence. With one, you shape a legacy that commands respect, opens doors, and inspires generations.

Legends aren’t remembered by accident, they’re remembered by design.

20/01/2026

Adele’s tearful Vegas postponement taught us:

Logistics matter.
Emotions matter MORE.

Acknowledge disappointment first. Show you care. THEN explain.

Fans forgive delays… not coldness. 💔→❤️
Your thoughts? 👇

13/01/2026

Is your brand "bankrupt" in trust? 🏦

Most brands obsess over vanity metrics while their reputation account is in the red.

Swipe through to see why reputation is actually your most valuable capital. It’s the difference between "faster adoption" and "slower growth.

In the reputation economy, you either invest wisely or pay the interest forever.

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Copywriters, Critics & SocialMedia PRs

De Critic is a leading Copywriting Agency and PR and awarded recently by SortList International as one of the top 10 best in Nigeria. We cover both Nigeria and South Africa. We help brands/businesses in their content/copywriting writing, their social media pages content, general PR services and etc. We have assisted top-notch international and regional companies and our clients are very happy with us. - [email protected]