08/05/2026
We talk a lot about media relations in this industry. We rarely ask the media what they think of the relationship.
For World Press Freedom Day, we surveyed journalists across Nigerian newsrooms, from legacy print titles to digital-first platforms, broadcast houses to online publications, and asked how they experience working with PR professionals.
The result is The Future of Media & PR Collaboration in Nigeria, a report built entirely on what journalists told us. What works. What doesn't. And what they believe needs to change.
The link to download the full report is in our bio.
PRIndustry CarpeDiem