Thrivng Tech

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Thrivng Tech is an AI Native Marketing, Solutions & growth consultancy based in Amersfoort Vathorst, helping founders, startups & small businesses grow with smart systems.

Brand mentions correlate 3x more strongly with AI citations than backlinks do ✋🏻Ahrefs ran the analysis across 76 millio...
01/05/2026

Brand mentions correlate 3x more strongly with AI citations than backlinks do ✋🏻

Ahrefs ran the analysis across 76 million Google AI Overviews to confirm it.
That’s quite the shift. Backlinks built Google rankings for two decades and built an entire industry around earning them. AI engines aren’t reading the web the same way. They’re tracking which brands get talked about in trusted sources, even when those mentions aren’t linked.

A trade publication mentioning your name in passing now carries weight for AI citation, even without a do-follow link. Entity recognition matters more than link equity.

What changes in practice: PR, podcast appearances, partner content, and unlinked mentions in trusted publications are now strategic GEO assets. The old “earn the link or it doesn’t count” rule no longer applies when you’re optimising for AI visibility.

Source: Ahrefs analysis of 76 million AI Overviews, 2025 to 2026.

Are you tracking unlinked brand mentions, or are they still falling outside your reporting?

Installing agent skills from GitHub is great but "Skillifying" your own repetitive tasks is a game changer.If you find y...
16/04/2026

Installing agent skills from GitHub is great but "Skillifying" your own repetitive tasks is a game changer.

If you find yourself repeating the same sequence of steps, turn it into a skill and run it when you need it /mycustomskill

Example: One of my skills runs an SEO/AEO/GEO audit on a piece of content, It produces an ADHD-friendly report that serves both me and the client: coloured, branded, technical scores, what works, what doesn't, issues by priority, SEO/AEO/GEO checklist, content accuracy checks, fix list, and JSON-LD schema status. Then it drafts the client email in my tone and structure to go alongside the report.

Every piece of content created, every schema I build, every AI citation check feeds back into the skill. The skill improves, the output gets sharper and client blogs are being cited and recommended by AI engines.

To finish off, I'll run another custom skill that captures what we learned from the session, what Claude learned about me, and how we can improve the skill going forward. Those updates are made to the relevant files automatically. Build a system that knows you and how you work 🚀

📸 Screenshot from the Claude code update which is kinda cool

26/03/2026

I’ve got 25 tabs open on my laptop 🙃 (Textbook adhd right?), making my way through testing different AI tools, but this week it’s been super productive experimenting and seeing what’s possible.

This week Using .claw and my agent Nova to help me with website updates, Rich Text, and SEO (it’s been a great few weeks Nova, but time to move on.. enter Erys.

GeoLantern for GEO results and making important improvements to client sites.

🎥 .it for branded demo videos using their new animation mode (love it)
dev for client growth dashboards. Still a WiP but working out nicely.
Excited for Lovable women’s day so I can let loose 🚀

Creating a toolkit of skills in Cowork, specifically on Growth.

Cowork also for GTM strategy assistance, content, use case research to Optimise content, analysing sales data and devising content around that. Cowork is also helping to prep landing pages in 10 languages and pinpoint issues in Google console to see what’s working and what’s not.

🍌 Nano banana for product shots, the detail is insane

for learning a new subject and utilising Answer the Public for researching popular search terms to aid content. I’m also using the schedule feature to send me Dutch sentences throughout the day 😆

as always, (Canva + Cowork 💥)

And besides that, managing a community of sports schools and athletes, attracting and acting on partnership opportunities, the next tool search will be to assist with community 🚀

P.s. Pretty video from this morning’s cycle to daycare with my little one 👶🏼

15/03/2026

Erys is the AI Agent, everyone should have in their life.
1 agent, persistent memory across all your channels 😎

26/02/2026

This is excellently done but also a tough truth that we’re probably facing 🙃

17/02/2026

🎧

🚀 Cowork by Anthropic is a Game-Changer for usWe’ve been running Cowork in production at Thrivng Tech for the past week,...
10/02/2026

🚀 Cowork by Anthropic is a Game-Changer for us

We’ve been running Cowork in production at Thrivng Tech for the past week, and it’s transformed our workflow.

Here’s what we’ve been doing with it:

🔍 Full technical SEO audits - site crawls, redirect mapping, broken URL detection, sitemap analysis - all handled in real-time with actionable outputs, not just reports that sit in a folder.

🌍 Multilingual landing page creation & QA - writing native-quality content across 7 languages, then scanning live pages for translation errors, broken links, and schema issues. Iterating fixes in real-time.

📊 Google Ads audit prep - campaign-level checklists, URL migration mapping, tracking verification - structured spreadsheets ready to go.

📋 301 redirect strategy - not just a list of URLs, but intelligent page-to-page mapping with legacy fix identification and platform import-ready CSVs.

All of this in a single sitting. With one tool.

What makes Anthropic Cowork different from just “chatting with AI” is the agentic workflow. It browses, builds files, writes code, checks its own work, and delivers actual outputs - not suggestions. It’s like having a senior technical consultant on-call who never loses context.

If you’re running a business and haven’t tried Cowork yet, you’re leaving hours on the table every single day.

The future isn’t replacing people, it’s giving yourself or your team superpowers.

05/02/2026

Anthropic just dropped a Super Bowl ad calling out OpenAI for putting ads in ChatGPT.

Their position? Your conversations with AI are personal. Ads don't belong there.

Agree or disagree - this is a defining moment for the industry.

🎥

Everyone’s talking about GEO It's the difference between your website being cited in AI answers or being invisible.Googl...
05/02/2026

Everyone’s talking about GEO

It's the difference between your website being cited in AI answers or being invisible.

Google AI Overviews, ChatGPT, Perplexity, they're pulling from websites right now. Here's what actually makes them pick yours:

🔧 Technical foundations:

→ Schema markup (FAQ, Product, Organization)
→ JSON-LD structured data
→ Unblock AI crawlers in robots.txt (GPTBot, ClaudeBot, PerplexityBot)
→ llms.txt - an AI-readable site summary

✍️ Content signals:

→ Answer-first writing - lead with the answer, then explain
→ Statistical references - AI loves concrete numbers
→ Author attribution - bylines boost citation worthiness
→ Content freshness - dates and "last updated" matter

🏆 Trust signals:

→ E-E-A-T (Experience, Expertise, Authority, Trust)
→ Entity definition - tell AI exactly who you are
→ Review schema - star ratings appear in AI answers
→ Citation density - external links = credibility

This is what we're implementing for clients at Thrivng Tech, AI-native growth systems that actually work.

The AI landscape moves fast. We’re in it daily, testing what works, dropping what doesn't, and using the latest tools to keep our clients visible where it matters.

Most businesses are still optimising for 2020 Google 😵‍💫

The ones showing up in AI answers? They're doing this now.

22/01/2026

This morning’s cycle to SportCity was spectacular ☀️✨

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