16/08/2021
Building a brand? Time to get into the business of transportation.
No, I'm not suggesting that you go out and buy a fleet of planes ✈️ , buses 🚌 or a rocket 🚀 to transport your customers to Mars.
To turn your business into a brand, you need to get in the business of whisking your customers away to the state of mind, experience, lifestyle, or happy place associated to your brand, even if just for a moment ⏳.
Through every visual, piece of website or social media copy (text + captions) and interaction, make your audience experience the taste, sounds, smells and feelings your brand provides (even if it’s just visualizing it till they can get their hands on the real thing 😉)
Where will your brand take your customers? 🏝🏔🧘🏻♀️