Luigi Esposito Graphic

26/11/2025

Henry Steiner, born Hans Steiner in Vienna in 1934, is an Austrian graphic designer hailed as the "Father of Hong Kong Graphic Design." Fleeing N**i persecution, his family relocated to New York in 1939, where he studied under Paul Rand at Yale, honing a modernist style attuned to cross-cultural contexts. Arriving in Hong Kong in 1961 for a magazine assignment, he founded Graphic Communication Ltd. in 1964, later Steiner&Co., shaping the city's visual identity through logos for Unilever, Hong Kong Jockey Club, and Standard Chartered banknotes featuring mythical Chinese creatures.

Steiner's masterpiece is the 1983 HSBC logo, commissioned to unify the bank's global operations. Comprising four red isosceles triangles forming a hexagon—evoking the St. Andrew's Cross to nod to founder Thomas Sutherland's Scottish roots—it embodies East-meets-West harmony, paired with Times Roman typography for timeless elegance. This red-and-white emblem, integral to HSBC's corporate identity, endured over four decades until a 2018 rebrand altered its proportions and switched to Univers font, a change Steiner critiqued as wasteful. His work, blending Eastern symbols with Western precision, remains woven into Hong Kong's cultural fabric, as showcased in M+'s 2024 exhibition.

23/11/2025

Thomas Miller (1920–2012), an American graphic designer, created the iconic Motorola "batwing" logo in 1955 while working at Morton Goldsholl Associates in Chicago. Born in Bristol, Virginia, Miller graduated from Virginia State College in 1941 and studied at the Ray Vogue School of Art, earning a degree in 1950. The logo, designed to reflect Motorola’s modernization, features two contrasting waveforms, sine waves at the base and triangular peaks, forming an abstract "M." Debuted at Chicago’s Merchandise Mart, it symbolized "sound in motion," aligning with Motorola’s car radio origins and forward-thinking ethos. The versatile design adapted across international markets and remains iconic, used by Motorola Solutions (blue) and Motorola Mobility (red) post-2011 split. Miller’s work also included logos for the Peace Corps and 7-Up.

23/11/2025

Gert Dumbar, a pioneering Dutch graphic designer, known for his bold, conceptual approach blending British and Dutch influences. Educated at London's Royal College of Art, he joined Tel Design in the 1960s, rising to creative director. In 1977, he founded Studio Dumbar, which became a powerhouse in corporate identity, working on projects for Dutch Railways (NS), the Dutch Post, and international clients. Dumbar's philosophy emphasized abstraction, motion, and cultural resonance, earning him accolades like the Royal Designer for Industry title. His NS logo remains one of the world's longest-serving corporate symbols, in use since 1968.

The NS logo design process began in 1967, commissioned to modernize the outdated "Flying Wheel" emblem, a winged wheel with "NS" letters, seen as static amid post-war railway electrification and rising passenger demands. Tel Design, an industrial design firm, was selected over rivals like Total Design for its engineering expertise. Dumbar, hired as the graphic specialist, collaborated with Gert-Jan Leuvelink and René van Raalte.

22/11/2025

Shell commissioned four renowned designers—Raymond Loewy (France), Yusaku Kamekura (Japan), FHK Henrion (Great Britain), and Karl Gerstner (Switzerland)—to propose a new logo, aiming for a modern, versatile symbol to unify its global brand. Each worked independently, unaware of the others, focusing on simplifying the scallop shell for reproducibility across diverse contexts like service stations and tankers. Loewy’s winning design used a heavy red outline for contrast, tested in over 100 iterations for scalability. Kamekura and Gerstner explored custom typefaces, but their rounded forms felt dated. Henrion’s proposal, less documented, leaned on his corporate identity expertise. Loewy’s minimalist, textless emblem, finalized by 1971, prevailed for its universal clarity.

23/09/2024

AI Can Re-create Images from Brain Scans 🧠📸

A study from 2023 shows that AI can now recreate images people have seen by reading their brain activity.

Using Stable Diffusion, researchers analyzed brain scans to generate images based on how the brain processes visual information, similar to how text-to-image technologies work.

This approach could lead to exciting possibilities like decoding dreams, understanding how animals perceive the world, and assisting people who cannot communicate.

Though still in early stages, this technology shows promise for new research and real-world applications.

The study was conducted by Yu Takagi and Shinji Nishimoto, systems neuroscientists at Osaka University in Japan.

Read more: https://www.science.org/content/article/ai-re-creates-what-people-see-reading-their-brain-scans

Tristan Harris and Aza Raskin have raised concerns in their discussion, The AI Dilemma (2023), about the risks that AI technology already poses to the stability of society. They warn that, without proper oversight, AI's rapid growth could cause major disruptions.

Watch their discussion here: https://m.youtube.com/watch?v=xoVJKj8lcNQ

A new artificial intelligence system can reconstruct images a person saw based on their brain activity

20/09/2024

Overthinking as a feature and not a bug ✨

07/09/2024

Unusual embrace

24/08/2024

CRT Series - Experimenting Flux

Beauty and renewal can re-emerge

04/08/2024

🚀 Audi is transforming the rim with FelGAN, an tool that inspires their designers with endless new ideas!

🌟 By combining technology and creativity, more and more companies are exploring new possibilities every day.

Check out this article to read more about this design process application!

Leveraging artificial intelligence (AI) in all departments: this is the goal Audi has set itself on its way to becoming a data-driven company. With FelGAN, the company now employs software that uses artificial intelligence to open up new sources of inspiration for designers.

26/06/2024

AI typography just because everybody does it, how's this result?

Wanna learn how to do it without Adobe Firefly?