Nexxt Industry

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Nexxt Industry

We are Europe’s leading eMobility marketing agency empowering electric mobility brands to supercharge their impact.

20/01/2026

Trade fairs are a major investment in time, budget and energy. 💼

Most companies do not maximize them because they enter without a clear plan.

Our new event service with Victoria Ulbricht, our eMobility Sales Specialist, gives you the structure and support you need to make every conversation count.

Our marketing team builds your event strategy, messaging, content, booth visuals and, if needed, performance campaigns for lead generation. Victoria provides on-site commercial support. She qualifies leads, captures important details and manages follow-up with precision.

This is not just attending an event.
This is performing at one.

Choose the package that fits your goals, whether Lean, Mid or Full, and enter your next trade fair with clarity and confidence.

👉 Get your tailored event plan nexxtindustry.com/services/event-marketing-that-performs

15/01/2026

🎙️ “We’re entering a marketing era where taste is the most important skill.” – Baycho Georgiev, CMO at AMPECO

In this episode of the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵, Baycho joins Theo Reichgelt to talk about the shift every marketing team is facing: when everyone can publish content, quality becomes the only real differentiator.

Baycho explains why brands now need a sharp sense of taste, and the ability to recognise the difference between meaningful insights and vague, generic content.

If you’re building a brand in eMobility, this is the conversation that will make you rethink what “good content” actually means.

🎧 Listen to the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 on your favourite platform or watch the full episode here: youtube.com/watch?v=01yrW16lvMo

14/01/2026

If eMobility marketing fails, it's unlikely to be because teams aren’t doing enough. It’s usually because they are not using a structured system. ⚙️
When marketing is organised around individual campaigns, progress becomes inconsistent. What works once is hard to repeat. Momentum doesn’t carry over, and scaling feels more like pushing than building.

In our latest blog, we explain why eMobility marketing needs an operating system. One that connects market context, messaging, strategy, and ex*****on, and allows effort to compound over time.

👉 Read the full blog here: nexxtindustry.com/post/emobility-marketing-needs-an-operating-system

13/01/2026

🎙️ “Early EV drivers were pioneers. Today’s drivers expect everything to work instantly and seamlessly.” - Arne Meusel

In this episode of the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵, Arne Meusel, Managing Director at Cirrantic, talks to Theo Reichgelt about one of the biggest shifts in eMobility: the changing expectations of EV drivers.

The pioneer era is over. Today’s drivers don’t hunt for chargers or maintain community lists, they assume the digital journey just works. They want accurate data, real-time availability, and a charging experience that feels as smooth as any modern digital product.

For CPOs and eMSPs, this shift is massive. Meeting these expectations is now core to brand perception and growth.

🎧 Listen to the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 on your favourite platform or watch the full episode here: youtube.com/watch?v=Q_IHsnxDfZ8

06/01/2026

If you are planning your next trade fair, planning is everything. 📝

Without clarity and structure, it is easy to leave with a full notebook and an empty pipeline. With our event service, our team at Nexxt Industry, together with our eMobility Sales Specialist, Victoria Ulbricht , helps you structure your entire event journey from strategy to sales.

Our marketing team provides the story, messaging, content and creative needed to stand out. Victoria supports you commercially. She qualifies prospects, captures important conversations and manages effective follow-up after the event.

This is the combination most startups and SMEs are missing. Strong marketing plus strong sales equals strong results.

👉 Let’s plan your next event together: nexxtindustry.com/services/event-marketing-that-performs

01/01/2026

That’s a wrap on 2025!

What a year full of energy, ideas, big moves, and even bigger collaborations.

To all our clients, partners, and friends in the eMobility industry: thank you for trusting us, challenging us, and building incredible things with us. You’ve made this year unforgettable, and we're excited to continue our work with you all in 2026.⚡️

Until then… enjoy the celebrations, and see you on the other side! 🥂✨

Happy New Year from the Nexxt Industry team! 🎉

19/12/2025

🎙️ “Operators want control back. How their chargers appear, what’s shown, and what drivers can rely on.” - Arne Muesel

A few years ago, CPOs pushed data everywhere in the hope it reached drivers. Today, the landscape is very different.

In this episode of the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵, Arne Meusel, Managing Director at CIRRANTIC, explains to Theo Reichgelt why CPOs are stepping back into the driver’s seat of their own data. It’s no longer about simply being on the map. It’s about being accurate, consistent, and trustworthy: correct details, updated services, real photos, and reliable metadata across all touchpoints.

If you want drivers to trust your brand the moment they search for a charger, this conversation is essential.

🎧 Listen to the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 on your favourite platform or watch the full episode here: https://lnkd.in/darsPn8u

17/12/2025

The EV charging industry is now evolving faster than ever ⚡

From wireless charging and solid-state batteries to AI-driven networks and predictive maintenance, 2026 is shaping up to be the year where some very interesting innovation hits the mainstream.

We’ve rounded up six key predictions that show where Europe’s charging ecosystem is heading, and how CPOs, OEMs, utilities, and fleets can stay ahead of the curve.

This includes insights on emerging technologies and the roles of companies like Porsche, Toyota, ihomer, Allamo, and Allego, who are helping shape the next generation of EV charging and fleet operations.

👉 Read the full blog here: nexxtindustry.com/post/6-predictions-for-the-ev-charging-industry-in-2026

16/12/2025

🎙️ “When you are searching for a restaurant on holiday, you choose the one that’s full. The same happens at events, people go where the energy is.” - Victoria Ulbricht

In this episode of the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵, Victoria Ulbricht ⚡️ joins Theo Reichgelt to explain why traffic creates more traffic at events. A busy booth signals interest, credibility, and momentum, and it naturally pulls more people in.

That’s why pre-booking meetings isn’t just a nice way to get organized. It’s a must have if you want to create the kind of steady flow that makes others curious enough to stop by, even if they’ve never heard of your brand before.

If growing your event impact is a priority this year, this conversation is one you’ll want to hear.

🎧 Listen to the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 on your favourite platform or watch the full episode here: youtube.com/watch?v=xMBTVYepnyg

15/12/2025

We are excited to welcome Victoria Hutton as our UK Market Strategist.

With her deep technical background and strong knowledge of the UK eMobility landscape, she strengthens our ability to support British companies that want to scale with clarity, structure and commercial impact. Victoria will work locally with clients in the region, supported by our wider team including Barry Henderson, our Senior Writer based in the UK.

Across the UK we see the same pattern that slows down growth in our sector. Plans look great on paper, but ex*****on struggles to keep pace. Activity is high, yet visibility and commercial momentum remain limited. This is where leadership and real marketing foundations make the difference.

Together with Victoria we bring a combination the UK market needs. Strategic direction that aligns with the reality of the organisation, and the ex*****on support required to turn those strategies into results.

For UK based eMobility companies preparing for real growth in 2026, Nexxt is now firmly represented in the region and ready to support.

11/12/2025

🎙️ “Nobody checks the app every time they charge. Yet prices can change overnight — and there are still no rules for how CPOs should communicate it.” - Maarten Hachmang, founder of LaadpasTop10.

In this episode of the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵, Maarten Hachmang joins Theo Reichgelt to unpack one of the biggest frustrations in EV charging: pricing transparency.

From sudden price jumps to inconsistent communication between MSPs and CPOs, Maarten explains why EV drivers are often left guessing what they’ll pay, and why the industry urgently needs clearer standards.

If you want to understand how pricing shapes trust, behaviour, and brand perception, this episode is essential listening.

🎧 Listen to the 𝘦𝘔𝘰𝘣𝘪𝘭𝘪𝘵𝘺 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘗𝘰𝘥𝘤𝘢𝘴𝘵 on your favourite platform or watch the full episode here: youtube.com/watch?v=duDqwLy4KQ8

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