21/01/2020
Imagine this.
You wake up. Early. Let's say 3:30 AM.
You jump up from your bed because you feel this pressure on your chest.
What's happening?
Then you remember...
That dream.
Well, luckily, it wasn't real, right?
Can you imagine if it would?
No longer able to pay your bills. No longer able to provide for your family.
Man, that's the whole reason you started this game.
True financial independance and freedom for your family.
And who can blame ya. It's your right to take it - am i right?
You laugh it away. "Why do I let these ridiculous thoughts run me?"
But then...in a matter of a millisecond, your human nature is bouncing it straight back with an eerie feeling.
"What if this is a some sort of message?"
You don't believe in all that jibber-jabber, and it's not your thing to check your stats in the middle of the night, but you convince yourself THIS is an exception to your rule.
You grab your phone, swipe your access code - (Face recognition doesn't really function in the dark does it?)
You click the Facebook Ads App...you scroll down and then...there you have it..
Ingrained in red - DISABLED AD ACCOUNT
You suddenly start to sweat heavily. Blood flows to your face. You can even start counting the veins that flow like tremors underneath your skin.
Anxiety kicks in.
"What the actual ****."
How did this happen?
"This can't happen to you! You've always been a law-abiding citizen in Facebook world."
You switch apps to check your Shopify.
The adrenaline kicks in.
IT CAN'T HAPPEN to you.
[ $0,00 in revenue in the last 5 hours. ]
P A U S E.
This scenario is more REAL than ever before.
And you gotta ask yourself. Am I safe?
Is my business still safe?
You have to admit; you don't like this feeling.
Ask yourself this one lil' question.
Why is this man worrying about his financial situation in the middle of the night.
Simple.
He has NO control.
Because his business is completely depending on external factors.
ONE external factor to be exact - Facebook.
When uncle Zuck pulls the plug, he removes your lifeline for prosperity.
He has no intention of prequalifying your situation - he just lets a rampant A.I. choose its next victim.
It's like Russian roulette, where the bullets are $0 revenue shots.
Who likes to play that game?
But before we get all desperate.
There's hope for you if you're feeling a bit uncomfortable by this.
It means you CARE about your business's LONGEVITY.
About your ability to reach your goals and don't give in to adversity.
What you need, is diversification of your traffic.
A Trifecta Traffic system that covers the whole customer journey.
When people are socializing - you'll be there
When people are researching - you'll be there
When people are actively looking at your products - guess what? You'll be there.
Spread your risks, diversify your traffic.
Implement traffic sources that aren't relying on the mercy of a developing A.I. to disapprove an honest businessman.
Invest in a system that lets you dominate the whole customer journey so that the natural behavior of your prospects is to GO TO YOU.
Because let's be honest - wouldn't that bring you peace?
The thought of having a system in place that brings you red hot leads without having to abide someone because of a monopoly position?
If that doesn't make you sleep at night, I don't know what to tell ya.
If you want to brainstorm how this would look like for your business, book your ecom audit in the comments.
Sleep well.