Bane Cook Media

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Bane Cook Media Running a small business is hard enough. I share tips, hacks, and best practices for social media management.

I also offer social media management and social media strategies, 30+ pages of research, data, suggestions, and tips to run your socials right!

15/10/2026

More videos coming soon... I love you?

Your content is probably fine. The reason nobody is buying has nothing to do with it.That is not a compliment designed t...
09/07/2026

Your content is probably fine. The reason nobody is buying has nothing to do with it.

That is not a compliment designed to soften bad news. It is actually the good news.

You have been told, implicitly or directly, that the path from follower to customer runs through better content. Better hooks, better visuals, better captions, more consistency, more value. So you worked on the content. And the likes came. The comments came. The reach is there, more or less.

And still nobody is buying.

Here is what the data says about why.

81% of consumers say social media compels them to make spontaneous purchases multiple times per year. The intent to buy is already sitting in your audience. It does not need to be manufactured with better content. It needs to be captured at the moment it exists.

73% of social media users say that if a brand does not respond on social media, they will buy from a competitor instead.
Read that again slowly.

The post that gets 200 likes and zero replies to its comments is not just missing an opportunity. It is actively redirecting warm leads to whoever responds faster. The comments section and the DMs are a sales channel. Most small businesses are treating them like a vanity metric.

This is the structural problem that better content cannot fix. Engagement and conversion are two different things, and conflating them is exactly why so many businesses with genuinely good content watch the likes roll in while the revenue stays flat.

You do not need a better post. You need to respond to the one you already have.
Follow along for more of what the data actually says about converting your audience into customers.

40% of small businesses have never posted a short-form video. If you are one of them, that is not a problem. That is a w...
08/07/2026

40% of small businesses have never posted a short-form video. If you are one of them, that is not a problem. That is a window.

Here is where engagement actually lives right now.

TikTok generates an average engagement rate (when measured by post reach) of 4.9%. Instagram sits at under 4%. Facebook comes in at about 3%. Same hour of your day. Same effort. Wildly different returns depending on where the content lands.

Short-form video is projected to drive 70% of all social media engagement. 92% of marketers plan to spend the same or more on video in 2026. Among the ones already using it, 85% say it generates leads, 83% say it increases sales, and 82% say it drives website traffic.

And yet 40% of small businesses have still never tried it.

That 40% is not a statistic about failure. It is a description of available space. The small business that shows up in a format most of its competitors are still avoiding does not need a bigger budget or a better strategy. It needs to show up first.
Here’s the part the production quality myth gets wrong. The brands winning on short-form video right now are not the ones with the best cameras or the most polished editing. They are the ones creating content that feels real. Audiences in 2026 are actively allergic to overproduced brand content. A video shot on a phone in your actual shop, showing something true about how your business works, outperforms a studio production that looks like an ad every single time.

You do not need equipment. You do not need a team. You need thirty seconds and something worth saying.

The window is open. Follow along if you want to know exactly how to use it.

Most small businesses are spending the majority of their marketing budget on the platform with the worst organic return ...
07/07/2026

Most small businesses are spending the majority of their marketing budget on the platform with the worst organic return available. And the reason nobody talks about it is because everyone else is doing it too.

Here is what the numbers actually say.

76% of small businesses are using Facebook as their primary social media marketing channel. Facebook's average organic reach for a business page sits between 1% and 5%. That means for every thousand followers you have, roughly 25 people see your post without paid promotion.

54% of small business owners say measuring ROI is a genuine challenge. Which means most are spending money without any clear picture of what is coming back.
Meanwhile, the channel consistently ranked number one for ROI by marketers is not Facebook. It is not Instagram. It is website, blog, and SEO. Paid social comes in second. And email marketing, which almost no small business owner talks about, delivers an average of $42 back for every $1 spent.

The money is not the problem. The map is.

Among small businesses that increased their marketing spend in 2025, 88% saw measurable revenue improvements. The budget works. It just has to go in the right order, to the right places, before it goes to the channel everyone defaults to because it feels familiar.

If your ads are running and you are not sure what they are returning, that is not a you problem. It is a strategy problem. And strategy problems are fixable.

Follow along if you want to know where your budget actually has a chance of paying off.

01/07/2026

The most engaging thing you can do for your content isn't a better hook, a stronger CTA, or a more optimized posting schedule. It's making someone angry enough to comment.

Here's what the "just be authentic and consistent" crowd doesn't want to say out loud: the algorithm doesn't care how good your content is. It cares how much reaction it generates.

Safe content gets scrolled past. Agreeable content gets a like at best, a save if you're lucky. Neither of those tells the platform to push your post to more people. Strong engagement does, and strong engagement almost always starts with a strong feeling.

That means the most effective thing you can put in a post is a take that makes someone feel the need to respond. Agreement, disagreement, disbelief, outrage — all of it works. Indifference is the only thing that doesn't.

What I'm showing you in this video: how to actually do that without burning your credibility. How to take a real position, amplify it to the point where it can't be ignored, and say it in a way that invites a reaction without just being inflammatory for no reason. There's a difference between content that provokes and content that polarizes, and that difference is what determines whether people engage or just unfollow.

If your content has been "performing fine" but not growing, this is likely the piece you've been missing.

25/06/2026

Spinning your wheels on social media? Dedicating too much time to research, content creation, posting, and replying to comments/DMs but not getting real results?

I've created and managed 100+ social campaigns, managed over 40 pages, and created thousands of social media graphics and videos.

Set up a consultation today so we can talk and see if my services are right for you!

23/06/2026

It's hard enough knowing what to post, let alone HOW to post. Leave the guesswork and countless "guru" videos that try to sell you online courses behind. You need something that will tell you exactly how to post, what to post, and WHY to post with the reasoning and research to back it up.

Social media strategies are a service I provide. 30+ pages of up to date raw data, extrapolated and made into suggestions, tips, and best practices. Everything is backed up by research and industry experience.

I'm so confident in my product I'll offer you a 100% money back guarantee if you implement my changes and DON'T see metrics increase for your business after 60 days of implementation.

17/06/2026

The art of bragging without bragging! Learn how to post milestones and achievements without people reacting negatively.

"Your competition wants to see you fail, but your followers want to see you succeed. Post updates on your progress and m...
30/05/2026

"Your competition wants to see you fail, but your followers want to see you succeed. Post updates on your progress and milestones. You might be surprised by the positive feedback and encouragement you receive!"

29/05/2026

When you post could be affecting your engagement!

Best times to post, most important timeframe for engagement after posting, and why your engagement drops off after the first two hours are all discussed in this cheesy, low production value video.

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