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Innova Market Insights Innova Market Insights is a global knowledge leader in the food and beverage industry.

We have built our reputation on our extensive tracking system for new food and beverage product launches in more than 90 countries.

Gut health is the leading driver of consumer purchases for functional food and beverage. Join Innova next week at the Fi...
05/03/2025

Gut health is the leading driver of consumer purchases for functional food and beverage. Join Innova next week at the Fi Webinar Series "Eating Right: Food for a healthy gut" to learn about:

*Evolving consumer attitudes toward digestive wellness

*The growing awareness around nurturing the microbiome and how this feeds demand for innovative solutions

*Key innovation opportunities in functional ingredients

Register today: https://event.on24.com/wcc/r/4809131/D7B4B479949E03792458C0C4952D134F/5874439?partnerref=SPK1

🚀 Big News! The Innova US Edition of the Consumer Trends 2025 Report has arrived! Discover 5 key trends reshaping marke...
12/12/2024

🚀 Big News! The Innova US Edition of the Consumer Trends 2025 Report has arrived! Discover 5 key trends reshaping marketing and innovation. Don't miss out! Learn more and ground your plans with the latest trends.

Check out more details here! https://ow.ly/oPSA50UpK5V

Following Innova Market Insights’ trend for 2025, "Flavors — Wildly Inventive," Food Ingredients First chatted with top ...
10/12/2024

Following Innova Market Insights’ trend for 2025, "Flavors — Wildly Inventive," Food Ingredients First chatted with top flavor suppliers to get the scoop on how wild and creative flavors are going to be the next big thing. Here’s a taste of what consumers are telling Innova:

- ✨Over half of consumers around the world want to try new flavor combos.
- 🤳37% are keeping up with viral F&B trends on social media.
- 🌀43% are all about those crazy, indulgent flavor experiences.

Check out this piece for some inspiration from industry leaders and Innova's expert take.
https://www.foodingredientsfirst.com/news/wildly-inventive-flavors-to-dominate-in-2025-with-swicy-nostalgic-tastes-pegged-to-drive-innovation.html

It's holiday baking season! 🎅🍪 Wondering where people get their Christmas baking inspo online? The answer might surprise...
06/12/2024

It's holiday baking season! 🎅🍪 Wondering where people get their Christmas baking inspo online? The answer might surprise you! According to Innova's latest social media report, Pinterest takes the cake with 62% of mentions for Christmas-themed bakery products. X and the general news follow behind.

Also, the Cakes & sweet goods category is the top choice for Christmas product innovation worldwide, according to Innova’s new products database, the largest and most dynamic CPG database out there.

Discover the impact of online mentions, what’s behind new products and understand consumer purchase drivers . Explore our Trends hub and identify new opportunities for innovation

https://ow.ly/sFiu50UmflU

Our team had a productive time at Food ingredients Europe in Frankfurt, engaging in insightful conversations and network...
28/11/2024

Our team had a productive time at Food ingredients Europe in Frankfurt, engaging in insightful conversations and networking.

Fi Europe was the perfect setting to launch our 2025 Food & Beverages trends and now our Global Insights Director, Lu Ann Williams shares more with you in an exclusive Fi Europe interview. From political instability and climate change to GLP-1 drugs, this is your inside scoop on what’s shaping the industry. Read the full interview here: https://insights.figlobal.com/prepared-foods/innova-shares-its-early-predictions-for-2025-s-top-food-and-drink-trends-interview-

It's the final day of Fi Europe 2024 🌍The last two days have been incredible, and we are really looking forward to what ...
21/11/2024

It's the final day of Fi Europe 2024 🌍
The last two days have been incredible, and we are really looking forward to what today brings!

Don't miss the New Product Zone powered by Innova in Hall 4.1, featuring an impressive 35+ meter long display of our 2025 Food & Beverage Trends, including exclusive consumer and market insights.

Stop by our booth at hall 3.1, stand L12 to get a copy of Innova's 2025 Trends and try the brand new Innova SprintAI.

It’s day 2 of Ingredients Europe! This morning Maddy Staubitz presented our 2025 Health & Nutrition trends at the Innov...
20/11/2024

It’s day 2 of Ingredients Europe!

This morning Maddy Staubitz presented our 2025 Health & Nutrition trends at the Innovation Hub. If you couldn't attend, visit us at hall 3.1, stand L12 to get a copy of the presentation.

While you are visiting, make sure to try Innova SprintAI ! It's our latest AI tool, tailored for CPG market intelligence, and it's here to make your research smarter and faster.

Discover more about SprintAI here: https://ow.ly/SxJJ50UaVHA

Tomorrow Food Ingredients Europe kicks off in Frankfurt! 🚀 We are excited to be on site as Knowledge Partner at booth 3....
18/11/2024

Tomorrow Food Ingredients Europe kicks off in Frankfurt! 🚀

We are excited to be on site as Knowledge Partner at booth 3.1L12, we'll be there to offer you a wealth of insights and inspiration.
Want to start your Fi Europe experience with up-to-date knowledge on the latest trends? Make sure to join Lu Ann Williams at 10:30 AM at the Innovation Hub for an exclusive presentation on Food & Beverage Trends for 2025. https://ow.ly/1Ht450U95kH

Unpack the different strategies consumers are taking to feel well and discover how brands and products can support a mor...
18/11/2024

Unpack the different strategies consumers are taking to feel well and discover how brands and products can support a more self-sufficient consumer when it comes to managing health.
Learn about the ‘Positive Best’ trend and more in Innova’s Global Consumer Trends 2025 Report which is available to purchase or through an Innova Reports subscription.
Discover more here: https://www.innovamarketinsights.com/trends/consumer-trends-2025/

Did you miss our Top Food & Beverage Trends 2025 webinar? We’ve got you covered 💡 Discover more about the trends in our ...
15/11/2024

Did you miss our Top Food & Beverage Trends 2025 webinar? We’ve got you covered 💡 Discover more about the trends in our blog OR catch the webinar on-demand for the latest insights on what's shaping the future directions for the food and beverage industry. Make sure you have the full trends picture for 2025!

https://www.innovamarketinsights.com/trends/food-and-beverage-trends-2025

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