01/06/2022
🧠 COGNITIVE BIAS SERIE🧠
A topic I am very interested in is the psychology behind marketing. Today we discover :
HICKS LAW
What is this law about ? It simply states that the more options are offered to a user, the longer it will take to make a decision (and a purchase).
In order to make it simpler for the user you can :
✨ Find an area where you have a lot of options or a lot of repetitions and reduce them.