UPR

UPR UPR is a no-nonsense creative Communication and PR agency, specialised in fashion, beauty, lifestyle

UPR is passionate about results and thrives on creative, triggering and fast moving campaigns. With a background in journalism and fashion & beauty PR, Lilian Custers launched UPR in 2000 with a desire to offer a service which focused on outstanding service and incredible eye for detail. UPR has grown to a 750 m2 showroom and strong team with a contacts network to desire and creative talent to env

y. We specialise in every key area of public relations, events, influencer marketing, media buying to producing eyecatching and innovative campaigns in the fashion, beauty and lifestyle business.

13/05/2026

This Saturday, we celebrated our colleague Niels with 15 years at UPR!

Get to know him in 5 questions đź‘€

08/05/2026

A quick overview of our FW26 press day in Amsterdam!

The (big) little things we love in our job đź’›

Last week, we were part of an exclusive event in The Hague đź‘‘Her Royal Highness Princess Sirivannavari Nariratana Rajakan...
21/04/2026

Last week, we were part of an exclusive event in The Hague đź‘‘

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya of Thailand hosted an exclusive event in The Hague, celebrating CHUD THAI: Knowledge, Craftsmanship and Practices of the Thai National Costume, positioning this treasured cultural heritage within the international context of contemporary design.

We arranged press coverage and media representation for this event. A role we carried with great pride 🇹🇭🇳🇱

Influencers are here to stay, but things have changed. Here’s what we’ve seen recently 📱
20/04/2026

Influencers are here to stay, but things have changed. Here’s what we’ve seen recently 📱

Yesterday we were invited for the Prix d'Excellence de la Beauté by Marie Claire, where an international jury of beauty ...
17/04/2026

Yesterday we were invited for the Prix d'Excellence de la Beauté by Marie Claire, where an international jury of beauty journalists selects the best beauty launches of the past year💄

Two of our clients were among the winners: LancĂ´me won the international special-jury award for their Absolue Longevity The Soft Cream and RĂ©nergie Nano-Resurfacer 400 Booster, and Keune won the Prix Hollande for its Long & Strong Strengthening Shampoo!

We’re thrilled to welcome Dr. Barbara Sturm to the UPR family ✨A globally loved cult skincare brand, known for its scien...
16/04/2026

We’re thrilled to welcome Dr. Barbara Sturm to the UPR family ✨

A globally loved cult skincare brand, known for its science-led, holistic and anti-inflammatory approach to skin health.

Built on 25 years of research, the clean, cruelty-free formulas hydrate, calm inflammation and strengthen the skin barrier. A true icon? The award-winning Hyaluronic Serum.

From the famous Vampire Facial to the signature facial, loved by beauty insiders all over the world and icons like Gwyneth Paltrow, Bella Hadid and Victoria Beckham.

Stay tuned for more 🤍

🖼️ Last week, Enseoul opened its doors for "Portrait of a Studio", an exhibition by Sandi Gehring.UPR stepped in as PR p...
15/04/2026

🖼️ Last week, Enseoul opened its doors for "Portrait of a Studio", an exhibition by Sandi Gehring.

UPR stepped in as PR partner for this showcase.

🌟 Client spotlight: Philips Home LivingFrom PR to event management, from creative strategy to influencer campaigns, from...
14/04/2026

🌟 Client spotlight: Philips Home Living

From PR to event management, from creative strategy to influencer campaigns, from ambassador partnerships to UGC content, for our client Philips Home Living, we do it all!

We have succesfully launched new products with social first and PR-led strategies, such as Baristina (nice on the eyes, great for the palette and the wallet), OneUp (the best mop ever), OneTurn (iron meets steamer) and Cafe Aromis (café quality at home).

Cheers to many more great projects together!

Moving past the filters to find the stories that actually stick. Authenticity is the new golden standard đź’Ž
10/04/2026

Moving past the filters to find the stories that actually stick.

Authenticity is the new golden standard đź’Ž

09/04/2026

Welcome to our Amsterdam office 🌷

We’re so proud to welcome Garnier and Maybelline New York, to the UPR family! 💫From Garnier’s Green Beauty essentials to...
07/04/2026

We’re so proud to welcome Garnier and Maybelline New York, to the UPR family! 💫

From Garnier’s Green Beauty essentials to Maybelline New York’s bold, NYC-inspired looks, we can’t wait to share all their beautiful stories, latest launches and exciting news with you!

Stay tuned… there’s much more beauty to come! 👀

Address


Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 16:00

Telephone

+31206266176

Website

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