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UPR

UPR is a no-nonsense creative Communication and PR agency, specialised in fashion, beauty, lifestyle

UPR is passionate about results and thrives on creative, triggering and fast moving campaigns. With a background in journalism and fashion & beauty PR, Lilian Custers launched UPR in 2000 with a desire to offer a service which focused on outstanding service and incredible eye for detail. UPR has grown to a 750 m2 showroom and strong team with a contacts network to desire and creative talent to env

y. We specialise in every key area of public relations, events, influencer marketing, media buying to producing eyecatching and innovative campaigns in the fashion, beauty and lifestyle business.

12/06/2026

Btw, still looking for a showroom intern

Sent your CV and motivation letter to [email protected]

11/06/2026

Sabine is one of a kind, and today we’re celebrating 16 incredible years of her as Finance Manager at UPR! 🥂

13/05/2026

This Saturday, we celebrated our colleague Niels with 15 years at UPR!

Get to know him in 5 questions 👀

08/05/2026

A quick overview of our FW26 press day in Amsterdam!

The (big) little things we love in our job 💛

21/04/2026

Last week, we were part of an exclusive event in The Hague 👑

Her Royal Highness Princess Sirivannavari Nariratana Rajakanya of Thailand hosted an exclusive event in The Hague, celebrating CHUD THAI: Knowledge, Craftsmanship and Practices of the Thai National Costume, positioning this treasured cultural heritage within the international context of contemporary design.

We arranged press coverage and media representation for this event. A role we carried with great pride 🇹🇭🇳🇱

20/04/2026

Influencers are here to stay, but things have changed. Here’s what we’ve seen recently 📱

17/04/2026

Yesterday we were invited for the Prix d'Excellence de la Beauté by Marie Claire, where an international jury of beauty journalists selects the best beauty launches of the past year💄

Two of our clients were among the winners: Lancôme won the international special-jury award for their Absolue Longevity The Soft Cream and Rénergie Nano-Resurfacer 400 Booster, and Keune won the Prix Hollande for its Long & Strong Strengthening Shampoo!

16/04/2026

We’re thrilled to welcome Dr. Barbara Sturm to the UPR family ✨

A globally loved cult skincare brand, known for its science-led, holistic and anti-inflammatory approach to skin health.

Built on 25 years of research, the clean, cruelty-free formulas hydrate, calm inflammation and strengthen the skin barrier. A true icon? The award-winning Hyaluronic Serum.

From the famous Vampire Facial to the signature facial, loved by beauty insiders all over the world and icons like Gwyneth Paltrow, Bella Hadid and Victoria Beckham.

Stay tuned for more 🤍

15/04/2026

🖼️ Last week, Enseoul opened its doors for "Portrait of a Studio", an exhibition by Sandi Gehring.

UPR stepped in as PR partner for this showcase.

Address

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 16:00

Telephone

+31206266176

Website

http://www.UPRagency.com/

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