PRLab - Tech PR Agency

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PRLab - Tech PR Agency PRLab is a leading B2B Technology PR Agency for Startups, and Corporations, with offices in Amsterdam, Austin, Madrid, Munich & Stockholm.

We offer a variety of PR services, including Global PR, Media Training, Digital PR, Internal Comms, PR Funding & SEO PRLab is a global tech PR agency with offices in Amsterdam, Stockholm, Austin, and Munich. We focus on startups, scale-ups and technology companies. When standard PR tactics are insufficient, our innovative approach ensures the achievement of your objectives and the attraction of new leads. Our agency stands at the forefront of public relations innovation, adept at navigating the tech media's rapid pace. By working together, we generate noteworthy content and motivate your company toward impactful change.

***** FAQs about PRLab *****

1. Which services do you offer? We offer a range of public relations services, including PR consulting, tailored PR strategies, continuous media pitching, international market pitching, thought leadership content creation, media training, SEO services, digital PR, and internal communication strategies.

2. What types of companies do you collaborate with? We mainly collaborate with technology companies, startups, and corporations across various tech sectors, such as FinTech, CleanTech & Renewable Energy, SaaS, BioTech, High-Tech, HealthTech & MedTech, Healthcare & Medical, EdTech, Financial Services, Blockchain, NFT and Web3, Cryptocurrencies, Retail, Cybersecurity, Automotive & Transportation, Artificial Intelligence, Robotics, and HRTech.

3. Where can you secure us coverage? Our objective is to obtain coverage that aligns perfectly with your goals, which may vary. Our agency has successfully garnered placements for our clients in major media outlets, including Forbes, CNBC, The Financial Times, EU Startups, TechCrunch, and Silicon Canals. We have also secured features for our clients in industry-specific publications such as The Fintech Times and PYMNTS.

4. How do you evaluate the success of a PR campaign? Evaluating the success of a PR campaign is vital to comprehend its impact and guide future initiatives. Our approach to measurement may vary based on the industry and the precise KPIs we're targeting. We typically track media mentions across various platforms, evaluate the sentiment and worth of the coverage, and measure the geographical spread and the potential audience reached. Additionally, we analyze website traffic, including the source and duration of visits, the number of leads generated, and conversion rates, to plan our next steps.

5. Why select us as your international PR agency? Our agency is distinguished by our extensive experience, proficiency, and a proven track record of securing media placements that assist our clients in reaching their varied goals, from funding acquisition to enhancing brand awareness and sales. We specialize in creating distinctive content to distinguish you from your competitors. Our team includes experienced multilingual professionals with extensive backgrounds in communications and marketing. As a global PR agency, we are adept in digital PR, providing worldwide coverage and considering our clients as collaborative partners.

6. How do you customize your strategies for different industries or clients? At PRLab, we acknowledge that each client and industry faces distinct challenges, objectives, and requirements. Our bespoke strategy starts with comprehensive research into your industry, competition, and target audience, combined with close collaboration to thoroughly understand your objectives. This ensures our strategies are uniquely tailored to your needs and aimed at achieving your goals effectively. Using our expertise, we develop a PR strategy aimed at reaching your ideal audience and maximizing your organizational success.

7. Can I expect guaranteed results with your global PR agency? Given the unpredictable nature of the PR industry, we cannot offer guaranteed outcomes from the start. However, our dedication and expertise greatly enhance the chance of a successful campaign. We delve deep to uncover and refine the most compelling narratives about your brand, presenting them to the most suitable media outlets. Our track record of client success and satisfaction is proof of our ability to exceed expectations.

14/09/2026

Hey PR besties 👀❤️ It’s been a while! Come and meet the team, straight from our Amsterdam HQ 🇳🇱

06/08/2026

In this video, Matias Rodsevich, CEO of PRLab, breaks down the most common mistake killing companies' credibility in cybersecurity public relations: relying too heavily on acronyms and jargon instead of building real trust with journalists.

Journalists do not want product pitches. They want insights that speak to their audience. Too many cybersecurity companies think a new feature launch is enough to get featured, but that is not how a strong cybersecurity PR strategy works.

Buyers, CISOs, analysts, and investors all pay attention to who gets consistently quoted in the media. Trust, not just visibility, is what separates the brands that get remembered from the ones that get ignored.

05/08/2026

It often comes down to what they choose to talk about. Matias Rodsevich, CEO of PRLab, a B2B tech PR agency working with cybersecurity companies across Europe, the US, and LATAM, breaks down why most brands only focus on product launches and funding rounds, while topics media actually cares about, like ransomware, data breaches, and compliance, get left out.

Newsjacking and thought leadership are the fix. Jump on trending news, share timely data, and publish content aimed at other executives to position your brand as a source of insight, not just another announcement.

The key is balance: mix commercial stories with insight driven content, and you build the kind of authority that earns a seat at the table with tier one media.

03/08/2026

Here is the hack that actually worked for me. Most people think you need agency experience before anyone will hire you. That is simply not true.
Recruiters are not checking if you have worked in PR before. They are checking if you can write well, research properly, and think strategically. You can prove all of that without a single real client.

My hack? I built a mock PR portfolio, including a mock press release for a fictional company. It showed my writing skills, my creativity, and my understanding of how PR actually works, all without needing real world experience first.

If you are curious about what a career in Public Relations is really like, or you are trying to figure out how to land your dream job in this field, this video walks you through exactly what to do. Watch now and start building your own portfolio today.

14/07/2026

I started as a PR intern with a journalism degree and zero tech PR experience. Two years later I am running full PR campaigns for B2B tech companies at PRLab.

The path was not traditional. I studied Mass Communication and Journalism, edited my university newspaper, built its social media team, worked as a journalist for a year and a half, then moved to Europe for my masters. None of it was PR on paper. All of it got me here.

If you are trying to break into PR and your background does not fit the mold, this video is the one I wish I had. The path into a PR job is rarely a straight line and that is completely fine.


30/06/2026

You do not need real PR work to build a PR portfolio. Many students wait far too long because they think a public relations portfolio requires agency experience. It does not.

A PR portfolio for students is simply proof that you can communicate clearly for a specific audience. That can be articles or essays for a student publication, a blog, or a newsletter. It can be a mock press release you wrote to practice, social media content for a club or a cause, or an opinion piece on an industry you care about.

And if you have nothing yet, you can make something today. Pick a company you like, build a short case study, and write a mock press release for a fictional product launch. It takes only a few hours, and almost nobody else applying will have done it.

Watch the full webinar for practical PR career advice for students and learn how to get a PR internship with no experience.

26/06/2026

Instead of sending the same polished CV as everyone else, create something real before anyone asks. A mock PR campaign, a sample media pitch, a media list, or a short press release for the agency's biggest client.

Add it as a one page document or mention it in your cover letter.

This proves you can do the job, not just talk about it. It shows initiative, and it puts your name ahead of stronger looking applications that say nothing concrete.

This webinar gives you clear, practical PR job application tips for getting hired at a PR agency, whether you are after entry level PR jobs or planning your next move in a communications career. Watch it, then use one of these ideas in your next application.

24/06/2026

Everyone says network on LinkedIn. Almost nobody explains how. Here is the real process for finding PR opportunities, even as a student or beginner.

Start by following the agencies you want to work for and comment on their posts with a genuine thought, not just a like. Then connect with people in junior roles who joined recently. Send a short, specific message that mentions what you study and asks for a quick chat about their experience.

You are not asking for a job. You are starting a conversation.

Most people will not reply, and that is normal. Some will, and one chat can turn into a referral or a heads up about an opening. The goal is to become visible in the right places. Watch the full video for the step by step approach.

12/06/2026

The short answer is no. But the right public relations courses can still make a big difference, if you choose wisely.

What matters most is practical skill. Writing, pitching, media relations, storytelling. These are the areas worth investing in. The best PR courses give you real output, a portfolio, case studies, proof you can do the work. A certificate alone does not do that.

That is exactly why we built the PRLab Academy. A specialized program built around the skills that matter most in technology PR, one of the most in-demand areas in the industry today.

If you are figuring out which PR courses or public relations certifications are worth your time, this one is for you.

08/06/2026

PR is one of those fields where no two paths look the same. You can grow into media relations, crisis communications, account management, or thought leadership. You can work in a PR agency and handle multiple clients across tech, healthcare, fashion, or lifestyle. Or you can move in-house and focus entirely on one brand.

The skills you build in PR travel with you. Writing, strategy, media relationships, stakeholder communication — all of these transfer into marketing, brand management, and communications leadership roles.

Whether you are just starting out or thinking about your next move, this video gives you a clear, practical look at the real options in PR. Watch now and figure out which path fits you best.

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Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+31202443748

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