PRLab - Tech PR Agency

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PRLab - Tech PR Agency PRLab is a leading B2B Technology PR Agency for Startups, and Corporations, with offices in Amsterdam, Austin, Madrid, Munich & Stockholm.

We offer a variety of PR services, including Global PR, Media Training, Digital PR, Internal Comms, PR Funding & SEO PRLab is a global tech PR agency with offices in Amsterdam, Stockholm, Austin, and Munich. We focus on startups, scale-ups and technology companies. When standard PR tactics are insufficient, our innovative approach ensures the achievement of your objectives and the attraction of ne

w leads. Our agency stands at the forefront of public relations innovation, adept at navigating the tech media's rapid pace. By working together, we generate noteworthy content and motivate your company toward impactful change.

***** FAQs about PRLab *****

1. Which services do you offer? We offer a range of public relations services, including PR consulting, tailored PR strategies, continuous media pitching, international market pitching, thought leadership content creation, media training, SEO services, digital PR, and internal communication strategies.

2. What types of companies do you collaborate with? We mainly collaborate with technology companies, startups, and corporations across various tech sectors, such as FinTech, CleanTech & Renewable Energy, SaaS, BioTech, High-Tech, HealthTech & MedTech, Healthcare & Medical, EdTech, Financial Services, Blockchain, NFT and Web3, Cryptocurrencies, Retail, Cybersecurity, Automotive & Transportation, Artificial Intelligence, Robotics, and HRTech.

3. Where can you secure us coverage? Our objective is to obtain coverage that aligns perfectly with your goals, which may vary. Our agency has successfully garnered placements for our clients in major media outlets, including Forbes, CNBC, The Financial Times, EU Startups, TechCrunch, and Silicon Canals. We have also secured features for our clients in industry-specific publications such as The Fintech Times and PYMNTS.

4. How do you evaluate the success of a PR campaign? Evaluating the success of a PR campaign is vital to comprehend its impact and guide future initiatives. Our approach to measurement may vary based on the industry and the precise KPIs we're targeting. We typically track media mentions across various platforms, evaluate the sentiment and worth of the coverage, and measure the geographical spread and the potential audience reached. Additionally, we analyze website traffic, including the source and duration of visits, the number of leads generated, and conversion rates, to plan our next steps.

5. Why select us as your international PR agency? Our agency is distinguished by our extensive experience, proficiency, and a proven track record of securing media placements that assist our clients in reaching their varied goals, from funding acquisition to enhancing brand awareness and sales. We specialize in creating distinctive content to distinguish you from your competitors. Our team includes experienced multilingual professionals with extensive backgrounds in communications and marketing. As a global PR agency, we are adept in digital PR, providing worldwide coverage and considering our clients as collaborative partners.

6. How do you customize your strategies for different industries or clients? At PRLab, we acknowledge that each client and industry faces distinct challenges, objectives, and requirements. Our bespoke strategy starts with comprehensive research into your industry, competition, and target audience, combined with close collaboration to thoroughly understand your objectives. This ensures our strategies are uniquely tailored to your needs and aimed at achieving your goals effectively. Using our expertise, we develop a PR strategy aimed at reaching your ideal audience and maximizing your organizational success.

7. Can I expect guaranteed results with your global PR agency? Given the unpredictable nature of the PR industry, we cannot offer guaranteed outcomes from the start. However, our dedication and expertise greatly enhance the chance of a successful campaign. We delve deep to uncover and refine the most compelling narratives about your brand, presenting them to the most suitable media outlets. Our track record of client success and satisfaction is proof of our ability to exceed expectations.

01/04/2026

Most viral brand moments are not accidents. They are built.

A publicity stunt is a planned action designed to grab public attention and tie it directly to a brand. Behind every moment that looks spontaneous, there is a team that chose the timing, built the story, and made sure it was ready to travel through press and social media before anyone saw it.

PR stunts are one of the most powerful tools in B2C public relations. Not because they shock people, but because the best ones make people stop, share, and remember. That is what good attention looks like.

In this video, we break down the publicity stunt definition, how these campaigns are built in practice, and what separates the ones that take off from the ones that disappear in 24 hours.

What is the best PR stunt you have ever seen? Drop it in the comments.

28/02/2026

Most global PR campaigns fail for one simple reason: the same message gets pushed to every market, regardless of whether it fits. Local journalists can tell when content was not made for them, and they ignore it.

The brands that earn consistent media coverage internationally are the ones that invest in local PR teams. Native professionals who know the media culture, speak the language, and understand what stories editors actually want in their market.

They also never miss a newsjacking opportunity. While centralized teams are waiting for HQ approval, local teams are already pitching their take on the news that matters in their market.

26/02/2026

Most brands think translating their PR is enough. It is not. Every market has its own communication style, and if your message does not sound native, local journalists will ignore it.

Germany expects precise, fact-backed language. The US accepts a more expressive tone. Getting this wrong does not just feel off. It damages credibility and kills media coverage in entire regions.

Localization means adapting tone, cultural expectations, and messaging standards. It means having native speakers review, fact-check, and approve your content before it goes out. This is the step most global PR campaigns miss entirely.

PRLab is a B2B tech PR agency helping startups and scale-ups run international PR campaigns that actually land. Watch the full video to learn what real PR localization looks like and why it matters for your global strategy.

25/02/2026

Most international PR campaigns fail for one simple reason: they treat every market the same.

Media culture varies enormously across countries, and ignoring that is one of the fastest ways to waste your PR budget. In Brazil and much of South America, journalists expect real relationships. Breakfast meetings, lunches, regular personal contact. It is not optional, it is just how business gets done there. Across many Asian markets, the same logic applies. Trust comes before coverage, always.

But move to northern Europe and the rules shift. In markets like the Netherlands, journalists are more transactional. A well-crafted, relevant story will get you further than any lunch ever could. Knowing the difference is what separates teams that consistently land coverage from those that keep wondering why their outreach gets ignored.

The fix is straightforward. Research the media culture before you pitch. Adapt your approach to fit local expectations, not just local languages. And most importantly, bring in native team members in every market you work in. They know the journalists, they understand the norms, and they can communicate in a way that feels natural and credible.

That is how international PR campaigns actually land coverage. Not by sending the same press release to 10 different countries and hoping for the best.

09/02/2026

Most companies think they can't do PR without announcements. That's completely wrong. How to do PR without news starts with one simple truth: PR is not about being relevant once, it's about staying relevant consistently. The reality? Most companies don't have newsworthy announcements every month. Some don't even have one in a full year. If you're waiting for announcements to approach media, you're missing the entire point of strategic PR.

The difference between creating news vs distributing news changes everything. Anyone can distribute a press release. You don't need an agency for that. The real question is how to stay relevant in media when you have nothing to announce. This is where PR without announcements becomes your competitive advantage. It's about long term positioning combined with short term results.

How to do PR when you have no news means shifting your entire mindset. Stop thinking in announcements. Start thinking in stories, insights, trends, and expertise. PR without announcements focuses on thought leadership, industry commentary, data analysis, and strategic positioning. This keeps you visible between major announcements and builds media relationships that matter.

Results driven PR means setting clear business goals first, then translating them into KPIs you can actually measure and track every single month.

02/02/2026

Understanding PR ROI starts with setting the right business goals. Brand awareness sounds great, but what does it actually mean for your company? Are you fundraising? Expanding into new markets? Every business has different objectives, and your PR strategy should reflect those specific goals rather than chasing vague awareness metrics.

Real PR success means connecting media coverage to tangible business outcomes. When a tech client secured Financial Times coverage, three investors reached out immediately. That's strategic PR aligned with clear business goals. The problem with traditional PR metrics is they feel too abstract. How PR works becomes clearer when you tie campaigns to specific outcomes: fundraising success, partnerships, or customer acquisition.

Stop asking "how many people saw our story." Start asking "how many qualified investors contacted us" or "how many enterprise leads came through media coverage." When you align PR ROI with real business objectives, every media mention becomes a measurable step toward growth.

29/01/2026

Want to know how newsjacking can get your startup media coverage in just two weeks? We're sharing a real example from one of our recent clients.

Newsjacking is a PR tactic that works by connecting your expertise to stories that are already trending. Instead of cold pitching journalists, you offer a fresh perspective on something they're already writing about. It's faster, more effective, and doesn't require a huge PR budget.

Here's what we did: We interviewed our client's CEO to understand his views on AI and remote hiring. When a major story broke claiming AI would transform offshore hiring, we knew he had a different take. We positioned him as an expert with a contrasting viewpoint, and that opposition created instant news value.

This public relations technique works because timing matters more than connections. Reporters need fresh angles on trending topics. When you can provide that perspective quickly, you become valuable to their story. Most founders already have strong opinions on industry trends but don't know how to turn those thoughts into media opportunities.

The key to successful newsjacking: Monitor your industry news daily, know your unique perspective, and move fast when the right story appears. Watch the full video to see exactly how we executed this strategy and how you can apply these PR tactics to your own business.

24/11/2025

Something major is happening in media right now. While traditional publications hide content behind expensive paywalls, readers are moving to Substacks and newsletters as primary media outlets. Instead of paying for The Economist or New York Times, people are subscribing to micro-niche newsletters from thought leaders who specialize in exactly what they care about. This rise of micromedia is transforming how we consume information. Personal brand creators are building direct relationships with their audiences, offering deeper expertise than general news outlets can provide. From tech analysts to finance experts, individual specialists are proving that thought leadership and focused content beat broad coverage every time. This video explores why this shift is happening, what it means for content creators and PR professionals, and why Substacks and newsletters as primary media outlets are the future of journalism and information sharing.

20/11/2025

The way we approach journalist pitching is changing fast, and AI in PR sits at the center of this shift. In just 45 seconds, this video explains the most important PR Trends 2026 reality: hyper personalization has become the baseline standard for Media Pitching, not an optional extra.

Here's what matters now. Every PR professional can access AI tools for building media lists, drafting pitches, and managing follow ups. Your competitive edge doesn't come from the technology itself but from how strategically you use it. Hyper personalization means doing your homework on each journalist's coverage area, recent work, and target audience before you reach out. This is what separates successful PR campaigns from the countless generic pitches journalists ignore daily.

When AI in Public Relations becomes the norm across the industry, personalized Pitching becomes the only viable approach. This short video breaks down why mass distribution strategies fail and how you can immediately apply smarter tactics to your media relations work.

Whether you represent startups, established companies, or agency clients, understanding this shift will directly impact your ability to secure meaningful coverage in 2026. Everyone has the same tools now. Strategic ex*****on makes all the difference.

18/11/2025

The 2025 Coldplay crisis taught us something important about modern Crisis Communications: companies can't afford to wait days for a response anymore. During this situation, three fake press releases spread online before the official statement came out. While the company eventually responded well, the damage was already done.

This shows how Real-Time Crisis Communications has become essential. Audiences won't wait 24 to 48 hours for answers. If brands stay silent, people fill that void with speculation and misinformation. The old Crisis Management playbook assumed you had time to gather facts and craft perfect messages. That timeline doesn't work in 2025.

Social media moves too fast. Fake news spreads too quickly. Public patience has disappeared. Companies need systems that let them respond within hours, not days. Looking at PR Trends 2026, the brands that survive crises will be those ready to communicate immediately, even without complete information.

Your silence will be interpreted. Your delays will be filled with assumptions. Real-Time Crisis Support isn't optional anymore.

03/11/2025

Most tech startups get PR completely wrong. They only reach out to media when launching something new, missing the bigger picture of what public relations can actually do for growth.

The benefits of PR for startups go way beyond just lead generation. Consistent media coverage drives website traffic, helps secure investment, opens doors for market expansion, and boosts your presence where it matters most: AI search results.

Here's something most founders don't know: AI tools like Gemini, Perplexity, and Claude use your media presence as a major ranking factor. Same with Google, your PR efforts directly improve domain authority and search rankings.

Why is PR important for startups? Because the companies winning in 2025 treat public relations as an ongoing strategy, not a one-time campaign. They build credibility and visibility over time, creating compounding returns.
Watch to learn startup PR advantages that successful tech companies use to turn media coverage into real business growth .

29/10/2025

The public relations world is experiencing major shifts in 2025 and 2026, and tech startups need to adapt fast. In this video, we break down the key trends in PR for startups that are defining success right now. From AI's dominance in PR to the changing media ecosystem, understanding these startup public relations trends isn't optional anymore—it's essential for survival and growth.

We explore how AI language models are now prioritizing media coverage when featuring companies in their results, making PR strategy for startups more important than ever. Traditional media outlets are struggling financially, leading to increased paywalls and limited reach. Meanwhile, platforms like Substack and podcasts are becoming the new powerhouses for thought leadership and audience engagement.

The rise of freelance journalists and the growing need for fact-checked, source-backed content means that startups can't rely on AI-generated stories alone. Critical thinking and fresh insights are what separate successful tech PR campaigns from those that get ignored. Whether you're a founder, marketer, or communications professional, these PR trends to watch in 2026 will help you build a strategy that actually works.

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