28/07/2026
On June 21st, a greasy little rat - sitting in what I can only imagine is a sweat-soaked, screen-lit hole somewhere in the world - got lucky.
They broke into our Meta account, and with it gained access to 99 businessesā pages, Instagram accounts, ad accounts, and payment methods.
$43,917 in fraudulent charges. 3 company pages taken. 14 clients removed from their social media accounts, including us from our own.
In our line of work, this is what actual nightmares are made of.
Hence why, we werenāt entirely unprepared.
We knew what we needed to do, and we did it fastā¦
We managed to save to the majority of our clients before the hacker could get to themā¦ but stillā¦ weāve been surviving a post-hack hangover of epic proportions, one that no amount of KFC and Powderade can fix, one thatās lasted over a month, and is only really coming to an end now.
We donāt post this video for sympathy or attention.
This video is posted to say that if it can happen to us, it can happen to you.
And we encourage you all to take a look at your own businesses cyber security and take all the necessary precautions to minimise impact should this happen to you.
If you take nothing else from this post, take these two things:
ā Donāt put all your marketing eggs in one basket. These platforms arenāt ours - they can be taken away without warning. If social media is your only source of leads, thatās a risk worth fixing.
ā
Set up 2FA on every single digital account you have. Passkey is strongest, followed by authenticator apps, then text/email codes.
And if you want to come and learn more about cyber security in person - weāre hosting Breach & Bite event on Thursday 20 August at noon. A lunch for business owners who want to understand cyber threats, what insurers expect, and how to protect themselves. Speakers from Nectar Group and Dynamic Computer Services. Check the link below or DM us.
And to our clients - you are the real MVPs. Your patience, your understanding, and your support while we navigated the last few weeks has meant everything. We know how lucky we are to look after your businesses and to represent your brands. Thank you, genuinely š¤
