Sauce Digital

Sauce Digital Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from Sauce Digital, Marketing Agency, Christchurch.

I've officially taken Sauce Digital full time! It's been a long time coming but I'm proud to have gotten it to the point...
15/06/2021

I've officially taken Sauce Digital full time!

It's been a long time coming but I'm proud to have gotten it to the point where I can now use 100% of my time and energy on my clients.

I'm nothing without my clients, so a huge thanks to everyone who has trusted me with the opportunity to grow their business over the past 9 months, some are shown in the image above.

Long live the Sauce ๐Ÿ‘จโ€๐Ÿณ๏ธ

Sick of waiting around for leads and sales to come to you like Bernie?Get in touch today for expert advice on your marke...
24/01/2021

Sick of waiting around for leads and sales to come to you like Bernie?

Get in touch today for expert advice on your marketing strategy! ๐Ÿ“ˆ

Want to do a bit of spying on your competitors?๐Ÿ•ตJust visit facebook.com/ads/library/ and type in their page!Thi...
10/01/2021

Want to do a bit of spying on your competitors?๐Ÿ•ต

Just visit facebook.com/ads/library/ and type in their page!

This tool lets you see all of the ads they are running across Facebook and Instagram.

This is really useful to see:

๐Ÿ” What kind of messaging they are using to communicate with your customers
๐Ÿ” What types of ads they are using - images, videos, carousels
๐Ÿ” They kinds of creative they are using - animation, imagery, text based ads

All of this information can give you a big head start if you're looking at running your own ads and you're not sure where to begin!

If you need extra help, get in touch and I'd be happy to talk to your more about Facebook ads and how they can grow your business ๐Ÿ“ˆ

Want to know an easy way to increase your store's average cart value by 10-15%?Just add live chat! ๐Ÿ’ฌLive chat lets you t...
07/01/2021

Want to know an easy way to increase your store's average cart value by 10-15%?

Just add live chat! ๐Ÿ’ฌ

Live chat lets you talk to customers as they are browsing your store and overcome any objections in real time.

I recommend using Facebook Messenger chat integration because:

๐ŸŽ๏ธ It's lightweight and easy to install, meaning it won't slowdown your store's loading time
โณ You will have access to chat history within your page
โœ‰๏ธ It helps to build your Facebook messenger subscriber list, so you can re-engage with them at a later date!

Chatting with your customers also helps you to gain insights into frequently asked questions about your products.

You can then add these to your website to make your website perform even better and reduce the amount of time replying to customers ๐Ÿ“ˆ

Sound like a good idea? It takes just minutes to setup - save this post for later and add this simple conversion booster to your 2021 to-do list ๐Ÿ—’๏ธ

I thought Christmas would be a good time to introduce myself! My name's Rupert, and I'm the marketer, front of house, di...
24/12/2020

I thought Christmas would be a good time to introduce myself!

My name's Rupert, and I'm the marketer, front of house, dishwasher and all-round head chef at Sauce Digital (too many cooks spoil the broth).

I've had the chance to meet and work with lots of awesome local businesses this year and can't wait to spread the sauce even further around next year.

Meri Kirihimete to you and your families and lets hope for a year that's a bit more palletable than the one we've just endured!

We've just pushed the .evolution website live! ๐ŸŒฟPlant Evolution sells products that serve to nurture you and the planet....
29/11/2020

We've just pushed the .evolution website live! ๐ŸŒฟ

Plant Evolution sells products that serve to nurture you and the planet. They wanted a website that allowed them to teach people about their products and how to lead healthy lives, as well as provide a great user experience.

Check out Plant Evolution and see how their organic products could help you lead a more balanced life.

If you're thinking about a new website for your project, get in touch today!

My capacity for new websites is now completely booked up for the rest of the year ๐Ÿ’ฏHowever, if you have a project simmer...
12/11/2020

My capacity for new websites is now completely booked up for the rest of the year ๐Ÿ’ฏ

However, if you have a project simmering away in the background, or a new year's resolution to start your own business ๐Ÿ’ฐ - we can still get prepared for 2021!

Get in touch today so we can chat about how to turn your side-hustle into your full-hustle!

Did it work on you?This concept is called visual hierarchy and itโ€™s built into designs everywhere you look! ๐Ÿ•ตVisual hier...
01/11/2020

Did it work on you?

This concept is called visual hierarchy and itโ€™s built into designs everywhere you look! ๐Ÿ•ต

Visual hierarchy is the laying out of content in order to effectively communicate information.

Itโ€™s also a really great concept you can to create a compelling Facebook advertisement ๐Ÿ’ต

Check out the second slide to see what I mean!

Here are some tips on how to write Facebook ads like a pro that will make you more sales!

1. The text in your image - itโ€™s main goal is to stop users scrolling! Write something short that will draw the user in and can be read in a very short amount of time.

This could be something like:

๐Ÿ“30% Off Everything!
๐Ÿ“Sick of Cleaning?

(You don't have to you use text in your image but in some cases it works well!)

2. Headline - This is a very important part of your ad, and will decide whether or not the user continues to engage with your ad or keep scrolling.

The best practice is to make sure your headline is benefit orientated.

Donโ€™t say whatโ€™s great about your product or service - tell the user why itโ€™s going to make their life better!

3. Description - this sits just under your headline and is a good place to put supporting statements to your headline or to create urgency.

I.e. Sale ends this sunday!

4. Primary Text - Your primary text is where you get a bit more room to explain your offer. A good idea is to use some proof or statistics to back up your headline and to drive home your point.

Always to try to end with a call to action that tells the reader exactly what you want them to do next:

๐Ÿ“Browse our range
๐Ÿ“Sign up today
๐Ÿ“Book a cruise with us now

Remember to save this post for later so you can relook when you sit down to write some ads! ๐Ÿ’พ

Guilty ๐Ÿ™‹In a survey of Instagram users, 1/3rd have been said they have bought directly from an ad.Another finding from t...
30/10/2020

Guilty ๐Ÿ™‹

In a survey of Instagram users, 1/3rd have been said they have bought directly from an ad.

Another finding from the study was that 81% of women and 75% of men said they had purchased from an unfamiliar brand.

This shows the power of Instagram for advertising to new audiences and reaching people beyond just your followers.

Because itโ€™s such a visual platform, it is important to remember to use really high quality imagery and videos to stop people scrolling!

Kind of like how bees ๐Ÿ are attracted to bright, beautiful flowers ๐ŸŒธ itโ€™s a good idea to use your most show-stopping imagery for ads to grab peoples attention.

One tip for choosing your ad assets is to go through your posts and see which received the most engagement (likes, comments, shares and saves).

That way you can choose images that you know people like!

Have you tried using ads on Instagram? What were your results like?

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐—ผ๐—ณ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐—ฎ ๐—•๐—น๐—ฎ๐—ฐ๐—ธ ๐—™๐—ฟ๐—ถ๐—ฑ๐—ฎ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ป๐—น๐—ถ๐—ป๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ?Here are 6 tips to make this your biggest sales weekend...
28/10/2020

๐—ง๐—ต๐—ถ๐—ป๐—ธ๐—ถ๐—ป๐—ด ๐—ผ๐—ณ ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด ๐—ฎ ๐—•๐—น๐—ฎ๐—ฐ๐—ธ ๐—™๐—ฟ๐—ถ๐—ฑ๐—ฎ๐˜† ๐—ฝ๐—ฟ๐—ผ๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป ๐—ณ๐—ผ๐—ฟ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ผ๐—ป๐—น๐—ถ๐—ป๐—ฒ ๐˜€๐˜๐—ผ๐—ฟ๐—ฒ?

Here are 6 tips to make this your biggest sales weekend of the year!

โœ‰๏ธ Get your email campaigns sorted

Aim to send your subscribers least 3.

One a week before to let people know youโ€™ve got a big sale coming, another on Black Friday morning and then another on Cyber Monday morning to create some urgency on the last day of the sale!

๐Ÿค‘ Display discounts clearly on your homepage

This is to make sure everyone visiting your website knows youโ€™re having a big sale!

โฐ Add urgency with a countdown timer on your product page

A countdown timer adds will builds excitement about your offer. You can create one with tools like Powr in a matter of minutes.

๐Ÿ“ Optimise your product page copy

Now is a good time to relook at your product page copy and optimise it for sales, when you editing it use emotive, urgent language such as:

๐—Ÿ๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ ๐˜๐—ถ๐—บ๐—ฒ ๐—ผ๐—ป๐—น๐˜†
๐—ข๐—ป๐—น๐˜† ๐—ผ๐—ป๐—ฒ ๐—น๐—ฒ๐—ณ๐˜
๐—œ๐—ป ๐—ต๐—ถ๐—ด๐—ต ๐—ฑ๐—ฒ๐—บ๐—ฎ๐—ป๐—ฑ
๐—Ÿ๐—ถ๐—บ๐—ถ๐˜๐—ฒ๐—ฑ ๐˜€๐˜๐—ผ๐—ฐ๐—ธ ๐—ฎ๐˜ƒ๐—ฎ๐—ถ๐—น๐—ฎ๐—ฏ๐—น๐—ฒ

๐ŸŽ๏ธ Check your site speed

40% of people abandon a website that takes more than 3 seconds to load! Donโ€™t let this be you.

The easiest you can speed up your website is to ensure your images are all nice and compressed to increase your load speeds are lightning fast โšก

Google "Page Speed Insights" and enter your websites URL, it will tell you where you can make improvements!

๐Ÿ”€ Use the opportunity to cross sell

Because youโ€™ll be offering great prices, users will be more likely to purchase add-ons. Try installing a cross-selling app on your store to influence buyers to purchase complementary products and increase your average order value!

If you have any questions about the how to make the most out of Black Friday for your online store - flick us a DM!

Own an online store? ๐™”๐™ค๐™ช ๐™ฃ๐™š๐™š๐™™ ๐™‚๐™ค๐™ค๐™œ๐™ก๐™š ๐˜ผ๐™ฃ๐™–๐™ก๐™ฎ๐™ฉ๐™ž๐™˜๐™จ!Here a 4 reasons you should install it on your website:1. It lets you see...
18/10/2020

Own an online store?

๐™”๐™ค๐™ช ๐™ฃ๐™š๐™š๐™™ ๐™‚๐™ค๐™ค๐™œ๐™ก๐™š ๐˜ผ๐™ฃ๐™–๐™ก๐™ฎ๐™ฉ๐™ž๐™˜๐™จ!

Here a 4 reasons you should install it on your website:

1. It lets you see where your sales are coming from ๐Ÿ•ต

Whether that's Google, Instagram, Facebook or somewhere else.

This lets you know where to focus your time and money! ๐Ÿค‘

2. You can track what people do when theyโ€™re on your website.

You might find lots of people are leaving straight away, Google Analytics lets you see where this is happening so you can start working on a solution ๐Ÿ“ˆ

3. It will teach you about your audience.

Analytics can tell you your users age, location, gender, interests and even what phone they use!

The more you know about your customers, the better you can serve them ๐Ÿ‘Š

4. It's free! ๐Ÿ’ต

It may be daunting to look at, but learning to use Google Analytics is one of the best things you can do to improve your website and make more money from the traffic you're already getting.

If you'd like a hand setting it up, flick me a DM and I'm happy to walk you through the process - or keep an eye out for a step by step guide coming soon!

Comment below if you'd like to be DM'ed when the guide is ready! ๐Ÿ“–

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