Which AI?

04/11/2025

HOME ✨

Today I played with a few AI image tools to create visuals for my website to reach a more diverse audience.

To speak to a wider audience and tell a bigger story about who I design websites for, (that are AI forward).

This image is not quite there yet… but it’s a beautiful start.

Agency-quality creations, created with AI. 🪄

Join me at the AI Support Nest

04/11/2025

AI content can sound generic. Train your AI instead...

You’re creating the same content as everyone else. And people can tell it's AI...

Do this instead.

Stop using AI to create generic content.

Learn how to create your AI BRAND VOICE (also covered by cheat sheet). It's EASY! No tech skills needed.

Become a Supported Member at the AI Nest

03/11/2025

AI Support Nest ❤️

20/04/2025

Is your past keeping you from moving forward?

Maybe you’ve taken some big risks before... and things didn’t go to plan.

Or maybe they did, and now you’re just craving something deeper… something that leaves a legacy, for your family, your community, or simply a mark that outlives you.

But here’s the thing: you might be spending too much time glancing in the rearview mirror.

Whether your past was full of wins or setbacks, it doesn’t define who you are today.

All you have is now.

And if something’s been limiting you... old beliefs, outdated strategies, even success that is becoming irrelevant —it’s time to let it go.

You’ve changed. The world has changed. Business has changed.

Keep what still serves you, and be willing to release what doesn’t. Because honestly, clinging to old ways can quietly slow you down.

AI is just one example of how everything’s shifting. Growth now looks more like a blend…

a hybrid of smart tools and human connection.

So as you look ahead, don’t just challenge the stories others tell… check in with the ones you’re telling yourself too.

Not every business model still works. Not every path still makes sense.

And that’s okay.

🔥 What matters is this: you’re about to move forward... faster, lighter, and with more clarity.

🔥 Sometimes you just need someone to help you gain more clarity about the future (rather than from the past).

02/04/2025

How Algorithms Shape Your Marketing (and Your Reality!)

Ever feel like you are posting too much on social media? I assure you, you are not!

More likely, your posts are getting lost in the void.

That’s the algorithm at work! Algorithms decide what people see based on engagement, consistency, and relevance. Here’s why this matters for your business:

✴️ Average Reach

Organic reach is at an all-time low because feeds are over saturated (therefore content must be managed by platforms to meet people’s taste).

And they want us to pay for advertising.

📉 Instagram: ~10% of your followers see your posts

📉 Facebook: ~5.2%

📉 LinkedIn: Only 3.84%!

If you’re not posting consistently, most of your audience won’t even know you exist.

✴️ Your Feed is a Reflection of You

Social media platforms prioritise content based on what users engage with. Every like, comment, and share tells the algorithm, “I want more of this!”

✴️ Why Daily Posting Matters

🔸 Increases visibility and reach

🔸 Signals the algorithm that your content is relevant

🔸 Keeps you top of mind for your audience

✴️ Call-to-Actions (CTAs) Boost Engagement

A strong CTA encourages interaction, which tells the algorithm your content is valuable.

🔸 Use a CTA in at least 80% of your posts—whether it’s asking a question, prompting a comment, or inviting followers to check out a link. Engagement = More reach!

The takeaway? If you’re not showing up, you’re being filtered out! Post daily, use CTAs strategically, and let the algorithm work for you, not against you.

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✴️ For practical, purposeful uses of AI to improve your business marketing in an ethical way, join here for free:

https://www.emmablakely.com/ai_support_nest

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25/03/2025

Don’t Lose Your Account – Or Your Contacts!

More and more people are facing complete account takeovers—not just fake copycat profiles, but full lockouts where they can’t get back in.

Protect yourself now with two-factor authentication (2FA).

Here’s how to set it up on Facebook:

1️⃣ Go to Privacy Centre (under the menu)
2️⃣ Click Review Settings
3️⃣ Select Manage in Accounts Centre
4️⃣ Find Two-Factor Authentication (2FA) and turn it on

This isn’t just for Facebook—secure your websites, emails, and all online accounts to keep your data safe! 🚨

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Hi, I’m Emma Blakely🧚🏼‍♀️ A L I G N E D

http://www.EmmaBlakely.com/

Or website in BIO

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20/02/2025

A few years ago, I completely lost my spark.

Then, I lost my confidence.

I had run a mentor magazine for five years, overcoming nerves each time I interviewed a high-profiler.

For eleven years, I was a self-employed digital marketing consultant.

In both cases, I was in love with my work.

Until I wasn’t.

I was the woman people envied for having a passion for my career... when they didn’t know how to find theirs.

I didn’t understand what they were feeling. (Now I do!)

What once felt energising began to feel draining.

Throw in a few tough life hurdles, and I found myself in survival mode.

I started to forget everything I had learned and achieved in business—and what I had to offer.

Eventually, after the universe slammed a few doors in my face, I turned to a warm, kind spiritual coach, Tania Behrns

She helped me rediscover what I LOVE to do.

With her guidance, I began to notice that the universe, divine intelligence, (God), was pushing me in a different direction from the one I thought I ‘should’ be on.

From the heart.

So, I took action... realising that the world is ever-changing and that I needed to upskill and recreate myself with confidence. (And try a few new things along the way!)

And of course, I came back! Only better... because I’m self-employed again, with more direction, this time, attracting only dream clients, and delivering with integrity. ✨🙏

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Hi, I’m Emma Blakely🧚🏼‍♀️ A L I G N E D

http://www.EmmaBlakely.com/

Or website in BIO

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14/02/2025

What Does Winning Feel Like for You? 🏆

Congratulations to the Crusaders on their big win last night! 🎉 And a massive thank you to 2degrees for hosting us for a meal and rugby in your corp box …

Life and business are a lot like sport: Mindset, resilience, strategy, endurance, competition, teamwork, performance, coaching…

but unless you’re on the rugby field, how do you actually know you’ve won?

Here are some ways to measure and celebrate your wins in business:

✅ Build a business you love ... one you’re truly passionate about, backed by a viable marketing and sales process.

✅ Define what winning looks like for YOU.
If you don’t set a goal, how will you know you’ve achieved it?
Example: “I want to earn $10K per week (or month).” Write it down. Stick it on the wall. See it every day.

✅ Attract your ideal clients.
Who do you want to serve? Who can afford (or grow into) your high-value offers?
Define them clearly... so aligned they’ll leave you glowing testimonials.

✅ Speak directly to them in your marketing.
If your content isn’t attracting the right people, rewrite it... across your website, social media, and outreach.

✅ Have fun in the process! 🎉

Wins aren’t everlasting (and neither are failures). Enjoy the journey. Every win is a stepping stone to the next goal.

What does winning look like for YOU?
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Hi, I’m Emma Blakely🧚🏼‍♀️ A L I G N E D

http://www.EmmaBlakely.com/

Or website in BIO

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13/02/2025

You know that feeling when you really don’t feel like going to the gym? (Or doing the hard thing)

So you skip it (again)… and then feel kinda meh. Or a lot meh!

Which (just quietly) has been me for the last week.

ALTERNATIVELY, you remember how bad you felt yesterday, so you decide to move your body today. Also me today!

You do the workout. Yay, you did it!

It feels great.

Feel the energy?

You almost feel like a different person.

The person you actually respect within yourself.

🔥 Side note: this post has not much to do with going to the gym… and everything to do with your inner dialogue and marketing.

Because that’s what marketing yourself online is like.

The self talk and energy behind how you show up online shows through.

Either the version of YOU that YOU believe in.

Or the one who is holding back and telling yourself cruel stories of self doubt.

If you hold back on yourself in your mind, people will feel it.

Here’s the thing... there’s no such thing as perfect, only perception.

People make decisions based on what they feel.

Marketing energy - can you feel it?

Magnetic 🧲 or not.

How are you showing up online? What are tou telling yourself before you post?

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Hi, I’m Emma Blakely🧚🏼‍♀️ A L I G N E D

http://www.EmmaBlakely.com/

Or website in BIO

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06/02/2025

I’m Not Here to Convince You to Like AI.

Here’s why.

One of the perks of getting older? You see history repeat itself—over and over. And that brings a sense of ease.

Back in 2011, when I started Epic Online Marketing, I’d go to business networking events, and people would tell me:
“I’ll never use social media. I don’t like it. I don’t need it.”

Fast forward a year—boom. Suddenly, everyone was scrambling to figure out how to use it for their business.

Now, I’ve launched Which AI? because I see the same pattern unfolding.

As a “creative” I’m drawn to being an early adopter to stay relevant, but I also know that AI isn’t a fad—it’s a shift.

There are already people worldwide who are miles ahead in using these tools.

And here’s the thing—I don’t buy into the fear-based stories about AI.

AI isn’t here to replace people. It’s here to change the way we work. It’s a tool—one that can spark creativity, drive innovation, and help us work smarter.

Of course, I believe in a hybrid approach—using AI ethically, safely, and in a way that actually benefits humans applying this formula;

AI ➡️ Human ➡️ AI

But for those who say they’ll never use AI?

I guarantee you will.

Just like you once resisted social media (or calculators!), one day, AI will be second nature.

See you there. 😉

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Hi, I’m Emma Blakely🧚🏼‍♀️ A L I G N E D

http://www.EmmaBlakely.com/

Or website in BIO

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13/01/2025

🌟 Have You Found Your Ikigai in 2025?

In business, staying relevant means constantly evolving, recreating yourself, and embracing change. 🚀

Think of Netflix vs. Blockbuster—a reminder of how innovation shapes the future. 💡

So, what areas of your business need a refresh in 2025?

🔸A new website?
🔸 Upgrading technology?
🔸 Online security solutions?
🔸 Harnessing AI tools?
🔸 A rebrand?
🔸 Virtual business support?
🔸 Online education/course setup?
🔸 Social media marketing?
🔸 Automated email marketing?
🔸 Smarter advertising?

💬 Message me to explore how I can help you embrace these opportunities and move forward with confidence this year!

✨ What is Ikigai?

Ikigai (生き甲斐) is a Japanese concept meaning “reason for being.” It’s the sweet spot where your passion, mission, vocation, and profession come together—what truly gets you out of bed every morning. 🌞

Let’s align your business goals with your ikigai and create a future you’re excited about!

20/11/2024

If the following DOESN’T trigger you, you are most likely a great leader or know how to recognise one … 😳✨

1️⃣ “Being powerful is like being a lady. If you have to tell people you are, you aren’t.” - Margaret Thatcher 💬

2️⃣ Same applies to leadership. If you have to tell people you’re a leader, you aren’t. The people who work with you decide that. Not you. 🍄

3️⃣ People who create something first are inventors or pioneers. Most are followers because almost everything has already been done. 🌟 We are seeing pioneers and inventors breaking through the AI space. 🤖