26/08/2026
Trauma Recovery Aotearoa needed to build awareness across Wellington and New Zealand as they continue establishing centres around the country.
Their campaign focused on helping people recognise the signs of trauma in their own lives, with messages designed to be clear, considered and relevant. One example highlighted how anger issues can sometimes be connected to trauma, helping the right audience pause, reflect and take action.
From the beginning, the Trauma Recovery Aotearoa team felt we understood their objective, and they loved the campaign creative from the get-go.
Since running with Shoptalk in 2024, they’ve had calls from people who saw their ads on our screens and went on to book appointments. For a not-for-profit, they’re now close to breaking even, which is a strong result for both awareness and impact.