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25/07/2023

While considering an IANZ/NATA accredited laboratory for fire resistance testing, it's crucial to understand the significance of the accreditation as well as other factors while seeking certification for your fire-rated product/system.

All these and more in the Fyre Dynamics Ltd piece on accredited laboratories of fire resistance testing in New Zealand & Australia.

https://mailchi.mp/d04bfa99c2e9/ianznata-accredited-laboratories

It covers:
- accreditation scope,
- furnace size and technical capabilities,
- market credibility,
- experience in testing for your product/system.

We value your input and would like to understand your preferences on fire protection information better.

Please share your thoughts with us.

https://mailchi.mp/d04bfa99c2e9/ianznata-accredited-laboratories

09/05/2023

https://mailchi.mp/16d1db4b35af/copywriting

03/05/2023

Selling a Secret.
Why does an engaging & well-structured website matter?

https://frd.co.nz/selling-a-secret-or-why-presentable-well-structured-website-matters/

Creating an engaging well-structured website can be a challenging endeavor, particularly for the stakeholders of the fire protection industry.

Why?

- The seriousness of the fire protection business and the visual compliance with its niche engineering/technical precision are to be reflected in every aspect of the website design and content if you aim to make a good impression or impress.

- A poorly structured website can create a “selling a secret” problem where the website doesn’t clearly distinguish the business from the competition or lacks the clarity around a value proposition;

Important:

- a business website is often viewed as the face of the company in our digitally driven world;

- a business website often shapes the industry perception about the business.

In this short article we’d like to summarise why it is important to have a visually appealing website with a well-structured content specifically for those who are in the fire protection industry and compliance.

https://frd.co.nz/selling-a-secret-or-why-presentable-well-structured-website-matters/

Call Us today on 02041820544
leave an ENQUIRY on our Fyre Dynamics website
or drop an e-mail on [email protected].

26/04/2023

FireTS Laboratory Case Study is NOW LIVE on the Fyre Dynamics website.

https://frd.co.nz/cases/firetslab/

The Scope of Work with the FireTSLab team included:

- Brand refreshment (font, favicon, colors pallet, typography, graphics)
- Design & development of a new website
- Customised iconography
- New brandbook.

Fire TS Laboratory is an IANZ accredited, ISO 17025:2017 certified laboratory of fire resistance testing for elements of construction. The laboratory accreditation scope includes AS1530.4, BS, EN, ISO, EFNARC, and Efectis testing methods.

Fire TS Laboratory's test reports are widely accepted in New Zealand and Australia.

Fire TS Laboratory is a UL recognised laboratory of fire resistance testing for UL AU Certification Mark.

Besides branding the Fyre Dynamics team provides the services of business development support for Fire TS Laboratory which covers the following:

- marketing strategy
- maintaining the professional brand image across a number of communication channels
- industry research
- business opportunities mapping.

Yours Sincerely in Fire Protection & Compliance
The Fyre Dynamics Team

https://frd.co.nz/

17/04/2023

Fire Protection Iconography

Icons speak louder than words
Simplifying user experience.

An interesting fact about web icons is that the use of icons dates back to ancient civilizations, where they were used as pictograms to convey information and ideas. Today, web icons have evolved into a universal language of images that communicate complex ideas quickly and effectively across cultures and languages.

Did you know that icons...

- Enhance user experience: Web icons make it more intuitive for users to navigate and interact with your website or app
Save space: Icons take up less space than text, making it possible to display more information on a page without overwhelming the user.

- Improve readability: Icons break up large blocks of text, making it easier to read and understand the content.

- Simplify complex information: Icons represent complex ideas in a simple and easy-to-understand visual form.

- Improve aesthetics: Well-designed icons can enhance the overall look and feel of a website or app.

- Increase brand recognition: Consistent use of icons can help establish a brand identity and increase brand recognition among users.

Check out the icons we created for the Fire TS Laboratory new website

https://firelab.co.nz/

For consultation call us on 02041820544/
leave an ENQUIRY on the Fyre Dynamics website/
drop us an e-mail on [email protected].

12/04/2023

Speak Up Blog Episode with Dr.Andy Buchanan

https://firelab.co.nz/2021/05/10/interview-with-dr-andy-buchanan/

If you are a part of fire protection industry here in New Zealand you surely have come across the name of Dr. Andy Buchanan who is an internationally recognized guru in timber construction.

Dr. Andy is a Principal at PTL Structural and Fire, Emeritus Professor of Timber Design and a founder of the Fire Engineering studies at the University of Canterbury. Dr. Andy is the author of multiple publications and books and a wonderful person to know and talk to.

I was quite lucky to interview Dr. Andy for the Fire TS Laboratory Speak Up Blog where we were discussing the challenges of mass timber construction:

- The performance of mass timber in high rise buildings.

- New Zealand compliance parameters in comparison to other international standards.

- Compliance requirements versus cost efficiency.

- Mass timber boxing/encapsulation: plasterboard versus intumescent paint.

P.S. Dr. Andy's latest book co-authored with Birgit Ostman "Fire Safe Use of Wood in Buildings" can be DOWNLOADED FOR FREE thanks to the generous contribution of the fire protection community from all over the world.

Call Us today on 02041820544
leave an ENQUIRY on our Fyre Dynamics website https://frd.co.nz/contact-us/
or drop an e-mail on [email protected].

04/04/2023

We are excited to announce that our first Case Study
"BMTech - Building Materials Technology" is now LIVE on the Fyre Dynamics website.
https://frd.co.nz/cases/bmtech/

The Scope of Work with the BMTech team included:

- Brand refreshment (logo, font, colors pallet, typography, graphics),

- Design & Development of a new BMTech website,

- Customized iconography

- Company profile

BMTech is the first IANZ accredited passive fire inspection company in New Zealand which provides the services of passive fire design review, site inspection & passive fire consultancy/research services. The BMTech experts are also PS2 and PS4 authors for Auckland Council.

Besides branding the Fyre Dynamics team provides the services of business development support for BMTech which covers the following:

- creation of the professional brand image and nurturing brand perception;
- potential projects targeting;
- industry research;
- business opportunities mapping

Yours Sincerely in Fire Protection
The Fyre Dynamics Team

Call Us today on 02041820544
leave an ENQUIRY on our Fyre Dynamics website
or drop an e-mail on [email protected].
https://frd.co.nz/contact-us/

21/03/2023

If You are in Fire Protection
The Fyre Dynamics team has a Big Value solution for your new website project backed up by the understanding of the fire protection industry and that's why needed as little of your involvement as you wish.

As an example you can see the results of our work with BMTech - the first IANZ accredited inspection in passive fire protection.
https://bmtech.co.nz/

Fyre Dynamics made it work for BMTech and can do for you
Website design & development;
Iconography design;
Website wording;
Photos;
Announcement campaign about your new website and your business in our Newsletter;

We are looking forward to working with you!

Call Us today on 02041820544/leave an ENQUIRY on our Fyre Dynamics website or drop an e-mail on [email protected]

28/02/2023

At Fyre Dynamics Ltd https://frd.co.nz/, we're passionate about BRANDING and making sure that your product launch is as smooth and well-thought-out as possible.

We have a Big Bonus for the fire protection businesses here advising on the product market volume, viability and demand based on the industry data & insights.

Our Branding Offer scope includes:

- logo and packaging design,

- brand storytelling,

- personality development,

and unique feature(s) presentations.

Our team of experts can handle as much or as little of the process as you prefer, so you can focus on your daily routine and challenges.

Get in touch for a complimentary consultation on +64 204 182 05 44 or drop us an e-mail on [email protected] / https://lnkd.in/dbeDP9CD

20/02/2023

What makes Marketing Strategy prepared by Fyre Dynamics Ltd https://frd.co.nz/ for passive fire protection (PFP) stakeholders different from the one prepared by any other marketing agency (data and insights wise):

- quality database of the industry stakeholders for the insights;

- access to the key technical experts of the passive fire industry for advise;

- in-depth understanding of the PFP market and its trends;

- being close to Auckland's "passive fire hub" where often strategic & technical magic is originated during the Fyre Dynamics team brainstorming.

Address

113 Pavilion Drive

1071

Telephone

+642041820544

Website

http://www.frd.co.nz/

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