16/07/2021
Selling just a product / service is no longer enough 🤚🏽❌
Do you know Neuromarketing? 🤓
👉🏽 Neuromarketing consists of the application of techniques belonging to the neuroscience and psychology, in the field of marketing that analyses the levels of emotion, attention and memory evoked by stimuli in the context of marketing or advertising, such as advertisements, products or experiences.
Eg
👇🏽
Coca-Cola 👉🏽 is focused on one emotion: happiness.
✨ This is just an example, of a big brand that don't sell a product, but sensations, experiences and emotions.
So your product / service is not important? 🤚🏽 OF COURSE IT IS! Everything you communicate should reflect the quality of your product / service, but do not focus on talking about it, but on identifying what stimuli can evoke your product or service and sell it through these emotions / sensations / experiences! ✨
Now let me ask you as a consumer! Do you buy products / services? or emotions / sensations / experiences? 😯👇🏽
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