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Ladder & Co

GOOD DIGITAL GROWTH
Bespoke online marketing solutions and workshop provider.

17/09/2024

Google Ad Campaigns aren't one size fits all, they're tools.

Knowing which tool helps you and your business achieve its objectives, well thats our business.

Give us an email if you'd like to learn more!

11/09/2024

We don't offer website optimization just for fun (imagine that)!

We do it because working on the fundamentals is a great step towards the kind of results you see below.

If you're looking for some help, or an audit on what's happening, feel free to get in touch!

25/08/2024

It's one thing to get clicks, it's another thing to get conversions.

Helping you understand which URL option suits your business objectives is our business.

If you're looking for help then email us today.

22/08/2024

Adding value for our clients is what we're all about.

21/08/2024

Advertising is something every business should be doing, right?

At Ladder & Co we know first-hand the power of digital advertising. We also know that it's not some magic money machine that anyone can just switch on.

Find out the four important things every business should have in place before committing to a digital advertising campaign.

If your business already has these four things in place, then we would love to hear from you!

And... if it doesn't, then give us an email because we can help sort that out too!

07/08/2024

Mark Zuckerberg, in a recent interview with Emily Chang for Bloomberg, shed some light on how Meta AI is already being used today.

As he explains “one of the more interesting use cases that people have for Meta AI today is role playing difficult social interactions that they’re going to have.”

Whether it’s in a professional context like asking your manager for a raise, or a hard conversation with a girlfriend or friend, Meta AI provides what Zuckerberg calls a "clear social tool where there’s no judgement, no social repercussions”

Can you imagine practising hard conversations with a Meta AI?

05/08/2024

"“For every 5 to 50 questions asked, ChatGPT requires 500mls of water”.

As Kathryn Lundstrom writes in a recent article for Adweek, the proliferation of Artificial Intelligence and Large Language Models are “creating a new set of sustainability challenges”.

Here’s some of the incredible statistics on AI’s sustainability:

- Training a single AI model can emit as much carbon as five cars over their entire lifetimes.
- The AI industry is projected to consume as much energy as a country the size of the Netherlands by 2027.
- The rapid advancement of AI technology is contributing to an increase in electronic waste, with only 17.4% being properly recycled.

30/07/2024

Dietary Health Alert: The Gluten-Free Shift

Did you know that while Google searches for ‘Gluten-Free’ have surged over the past decade, the interest in ‘Gluten-Free Beers’ has remained flat? Instead, consumers are turning to gluten-free alternatives like Hard Seltzers (Pals, White Claw, etc.).

The Next Beer Trend: 2023 marked the rise of ‘beer adjacent’ beverages:
- Urbanaut’s new cider brand
- Sawmill’s alcoholic Ginger Beer
- Bach Breweries’ non-alcoholic Hop Water

The battle is fierce as breweries face off against health-forward brands. Notably, Liquid Death has launched in Aotearoa, offering non-drinkers a beverage that looks ‘alcoholic’ but isn’t.

Are we witnessing a revolution in our drink choices?

25/07/2024

"Today's niche can be tomorrow's mainstream."

Accessibility and visibility have skyrocketed, allowing niche communities to flourish and become valuable.

While only 8% of Gen Z identify as professional fans earning money from their content, 65% consider themselves creators. This surge in home-made content creation enables smaller communities to exist and grow.

Algorithmic content discovery is shifting users from friendship networks to interest-based recommendations, leading to more fragmented, interest-based communities. These micro communities are intimate spaces online where people seek meaningful connections and discussions.

Connecting and collaborating with smaller communities is not only more feasible than ever but can also be more effective. Micro-influencers often have higher engagement rates and more targeted audiences than traditional celebrities or macro-influencers.

Embrace the power of micro communities for impactful, meaningful engagement.

23/07/2024

The YouTube Trends Report reveals that 74% of Gen Z enjoy seeing brands engage with things they’re fans of.

McDonald’s has mastered the art of ‘drop’ culture, releasing limited-edition products to generate hype and urgency, from Happy Meal toys to short-term menu items.

While they’ve collaborated with mega-brands like Batman and Star Wars, McDonald’s is now proving that this approach works with smaller niche fandoms too.

In 2020, McDonald’s teamed up with musician Travis Scott, marking the first time since 1992 that a celebrity's name was featured on the menu. The collaboration was so successful it led to ingredient shortages at many restaurants.

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+64211272464

Website

http://www.ladderco.co.nz/

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