Creativeiq - Brand & Marketing Design Specialist

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Creativeiq - Brand & Marketing Design Specialist

We launch brands with intelligent design and memorable customer experiences. My agile approach ensures a smooth process from brief to execution.

I'm Jamie Nuku and I founded Creative IQ to help brands grow through intelligent design and memorable customer experiences. I'm a seasoned professional with over 20 years of experience in creating engaging brand experiences that inspire customers and help businesses thrive. I take pride in my ability to seamlessly deliver creative solutions across traditional print media, digital, and social platf

orms. I understand that time is of the essence and that planning is crucial. If you're facing a tight deadline, I'll do everything in my power to accommodate your needs and deliver quality results that will help grow your business. Whether it’s a simple logo, new brand identity or digital campaign…I'm here to help with all your creative needs. Let’s work together to unleash your brand’s full potential! Education

I hold a Bachelor of Graphic Design from Auckland University of Technology, a Brand Master Certification from Brand Master Academy and Social Media Strategy and Content Certification from The Classroom.

05/12/2024

Creative IQ collaborated with Rothbury Insurance Brokers to create a brand engagement incentive aimed at driving foot traffic and differentiating the brand at industry events. While banners and flags provided visibility, the introduction of a simple yet effective incentive was essential to attract more visitors and deliver a memorable brand experience.

The incentive involved personalised codes, sent via email or flyers before industry trade shows, inviting key clients and prospects to visit the Rothbury stand and try unlocking the "prize box" for a chance to win.

The campaign design uses bold brand assets like colour, typography, and iconography to grab attention and spark excitement. The central prize box imagery, with its padlock and floating prizes, visually conveys the concept of unlocking rewards.

Brand colours are used - deep blue for professionalism and vibrant green and orange accents provide energy and excitement. Bold brand typography ensures clarity, while playful elements like floating icons and confetti add a fun, celebratory vibe.

Deliverables include personalised die-cut flyers, email design, prize box and pull up banner signage.

29/10/2024

We were excited to collaborate with Nga Po A Tane (The National Māori Forestry Association) once again, this time on a business communications project. The strategy consultation document they developed captures the collective rights and interests of over 45,000 whānau, hapū, and Iwi members. It outlines a strategic framework focused on empowering Māori landowners nationwide by prioritising key actions and fostering partnerships with government, industry sectors, and local communities.

The design leverages iconography and typography to visually communicate the strategy’s initiatives of collaboration and cultural empowerment, while remaining true to the kaupapa (cultural values) that underpin the document.

23/10/2024

Social media animation for the “X-CALIBR” project

22/10/2024

A few more brand ex*****on examples of the “X-CALIBR” project.

21/10/2024

Another collaboration with Twenty CX!

This time, working with their client Central Steel Framing, a leading provider of advanced technology and light gauge steel products for residential, industrial, and rural applications.

Having previously worked with Central Steel Framing on their rebranding, we were excited to help launch their newly developed roll-formed structural steel system. This innovative product employs cutting-edge technology to replace traditional heavy construction methods.

With the product name (X-CALIBR) and tagline established, they sought a logo and visual treatment for their launch campaign, targeting construction engineers, architects, and building contractors across New Zealand. We were tasked with the product logo design and visual treatment for the campaign and marketing materials.

The product logo embodies “the power of steel,” inspired by the legend of Excalibur. Strategic cuts in the letters symbolise the strength and precision of the product’s technology and steel materials. The launch campaign’s visual style further emphasises this theme of wielding “the power of steel."

Deliverables included product logo design, trade show signage a product brochure, social media and email marketing.

09/10/2024

Short animated promo concept for Sauna People brand refresh.

08/10/2024

Here are a few more ex*****on examples for Sauna People’s brand refresh, including website UI design and business card.

07/10/2024

New work alert!

TwentyCX enlisted our help to refresh the brand for their client, Sauna People.

Sauna People sought a new look that highlights the superior quality of their product range and outstanding customer service.

CreativeIQ was tasked with redesigning key brand elements, including a new logo, updated colour palette, typography, and product iconography.

The new logo reflects the premium cedar materials used in their saunas, and the earth-toned colour palette evokes warmth and relaxation.

Check out the refreshed .

28/07/2023

Another collab with the team at Twenty CX - this one for their client, Mariner Insurance.

Mariner, a specialist in watercraft insurance, has experienced remarkable growth since its inception over a decade ago. While the existing visual identity has served them well, it has gradually become outdated.

Mariner desired a visual identity refresh that would help position them for sustained growth other the next decade. Creative IQ got to work crafting a new logo, establishing a vibrant colour pallet and introduced an iconography style.

Here is a snapshot of the case study…

13/07/2023

We collaborated with the team at Twenty CX to give Central Steel Framing's visual identity a complete revamp, culminating in the launch of their new website.

06/07/2023

Road Safety Week 2023 - recently launched B2B campaign creative developed for AutoSenseNZ and deployed through their sub-brand, (stay tuned for the brand case study).

Fronted by motor racing legend Greg Murphy, the campaign focused on transport industry businesses, delivering valuable road safety tips and educational assets to promote safer practices and enhance their teams' knowledge.

Assets included posters, social and video tips. Check it out at www.eyesupnz.co.nz/roadsafetyweek

05/07/2023

Ngā Pou a Tāne (Māori Forestry Association) was established to collaborate with the government and advocate for the interests of Māori communities and landowners. The organisation strives to help develop policies that promote Maori aspirations within the forestry value chain and mitigate any potential negative policy impacts, both now and into the future.

I had the privilege of collaborating with Ngā Pou a Tāne to develop a brand that could connect with the community it serves, while also projecting credibility and expertise to the agencies it aims to influence.

The identity needed to combine creation mythology and forestry symbolism. Our challenge was to create a design system that could be versatile and adaptable across different brand channels while effectively communicating the organisation's ambitious goals and compelling story behind them.

Address

Opening Hours

Monday	09:00 - 18:00
Tuesday	09:00 - 18:00
Wednesday	09:00 - 18:00
Thursday	09:00 - 18:00
Friday	09:00 - 15:00

Website

http://creativeiq.co.nz/

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