Trailblazer Digital Agency Limited

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Trailblazer Digital Agency Limited

Trailblazer Digital Agency Limited is a New Zealand digital marketing agency based in Queenstown, New Zealand.

We provide easy-to-navigate digital solutions to clients throughout the north and south islands.

13/10/2025

Breaking news. There's a BIG surprise this year at the Duck Race on the 2nd of November. Guess below what we have added into the Corporate Race?

17/10/2022

Calling all sponsors and duck enthusiasts. 🦆

There's only six days until the Rotary Duck Race at the Village Green in Queenstown. The race starts at 3pm on the 23rd of October.
So bring the family along and buy a duck.

We have some fantastic prizes this year for sponsors and the public race. See you then. 😀

09/08/2022

The Queenstown Rotary duck race is back in 2022, and we need sponsors! 😃
If your a business in Queenstown or Wanaka, you can sponsor a duck for $249 and enter it in the great race on Sunday, the 23rd of October, 2022. Dress your duck up in your company colours or follow a theme. 🐤
More information coming soon on great prizes up for grabs.
To sponsor a duck, or for more information, contact [email protected]

15/04/2022

Have an egg-cellent Easter! 🐰🥚

14/04/2022

HOTEL MARKETING TRENDS IN 2022 THAT YOU NEED TO KNOW!

Hotel digital marketing trends are updating rapidly. In these fast times, you need to stay up-to-date with the ongoing as well as incoming marketing trends. Here are some of the top digital marketing trends in 2022.

1. It Will be imperative to communicate your hotel's hygiene and safety measures. Demonstrations of hotel cleanliness in your marketing videos and images.

2. Does your hotel show virtual tours of the property? In 2022, virtual tours and videos will continue to be a major hotel marketing trend.

3. Nature will be much more of a selling feature for hotel marketing than it has been in the past. (After two years of being caged up indoors, many people are looking for hotels that will allow them to reunite with nature in both major and small ways.)

4. Rich content for marketing for your hotel online.
Rich, engaging content is critical to your marketing efforts for your hotel. Tell your story in a way where the web visitor feels they have a window into your hotel and are visiting it before even stepping foot in your lobby. What does this mean? You need to ensure your content is high quality and enhanced for all platforms: mobile, social, local, and on the web.

5. Social media engagement and feedback for your hotel property.
People are taking and sharing more photos than ever before. With the proliferation of feature-rich camera smartphones coupled with mobile integration of Twitter, Facebook, and Instagram, social media has taken front and center stage in the way people share their sentiments about your place to stay.
Adversely, this also shows extremely well when guests want to share their disappointment by posting photos of poor conditions, bed bugs, or other complaints on TripAdvisor.
Our tips are:
- When planning your marketing strategies, keep seasonality in mind.
- Take note of social networking sites' feedback and make improvements to guests' hotel experiences. Whether the reviews are positive or negative, make sure to reply to all feedback so that users know your hotel cares about their opinions.
- Influencer marketing is the new big thing. Discover the influencers in your region or those who can persuade your target audience to act and reach out to them.

6. The Growth of mobile bookings for hotels.
Taking advantage of the mobile medium is just as important or even more important than ensuring your hotel is being marketed on major OTAs. There are more than 2 billion mobile devices online worldwide, and mobile eCommerce is burgeoning faster than growth rates on the Web. Ensuring your website is mobile/tablet friendly is really important.

12/04/2022

Here are some of the digital marketing trends currently in 2022.

Some of these trends may be easier for your business to hop onto than others. In some cases, you can note them as general directions to keep an eye on—but remember, the sooner you can take action, the better. Your current year’s strategy should always have future years in mind!

1. The Metaverse.
2. Non-fungible tokens.
3. Cryptocurrency.
4. Zero and first-party data.
5. Supply chain buffering (carrying thirty days of stock).
6. Social and live stream commerce.
7. Get back to simple content.
8. Sustainability and diversity, equity, and inclusion (DEI).
9. Gender neutrality.

05/02/2022

Happy Waitangi Day New Zealand. 🇳🇿

25/12/2021

Hari Kirihimete. 🎄☃

We hope you have a great Christmas break with your whanau and friends.

We will be on a break until the 4th of January. If there is anything urgent, please don't hesitate to email us, and we will respond to your inquiry as soon as possible. 😀

07/12/2021

How can your business stand out this holidays? 🎄☃️

Here are our eight tips.

1. Run a poll (e.g. what's the best Christmas movie or the best Christmas pet outfits?).
2. Show the best visuals (showcase your best photo's e.g. the number one Christmas hamper for a gift).
3. Utilize the key date (e.g. Christmas Day, New Year's Eve, or even the world's cupcake day).
4. Raise the holiday spirits by working with a local business. (e.g. a food bank or a cat shelter).
5. Hold a photo competition on Instagram, Facebook, or YouTube (e.g. the best decorated Christmas tree or gingerbread house).
6. Try mixing it up with a Vlog and your staff members.
7. Promote a holiday solution (e.g. Make sure you’re addressing a problem or a need your target market will have over the holidays, and provide a solution with your product!).
8. Share a bit of wisdom on LinkedIn. Share relatable quotes from your company page or highlight the past year and what’s to come in the next. Keep it short, relevant, and cheerful.

19/11/2021

Don't have time to manage your social media accounts before the Christmas rush? 🙋‍♂️

Well, look no further! We are offering all new customers 10% off on our social media management plan.

Our Black Friday sale finishes on the 28th of November, 2021. Call us today on 027 349 0313. 📱

14/10/2021

Picture perfect in Queenstown today. 🏔🌞

13/09/2021

Have you found your ads performance on Facebook and Instagram has decreased since Apple introduced the new IOS 14 update?

From the advertising perspective, the reality of the iOS 14 update is that Facebook and Instagram ads campaign performance is down across the board. Specifically, the iOS 14 release has negatively impacted Facebook ads in three key areas. Targeting, reporting, and optimisation.

So what steps can you take to help combat IOS 14?

1. Verify your domain. https://www.facebook.com/business/help/286768115176155?id=199156230960298

2. Use re-engagement audiences.

3. Explore new audiences via whitelisting.

If your Lookalike audiences based on Pixel data have stopped returning results, consider testing Lookalikes based on your influencers’ followings. To gain access to their audiences, you’ll need to utilize whitelisting, which includes other benefits as well.

4. Develop fresh ad creative from unboxing videos to product reviews to lifestyle photos—will allow you to A/B test different concepts and see how your users respond.

Address

Opening Hours

Monday	08:30 - 18:00
Tuesday	08:30 - 18:00
Wednesday	08:30 - 17:30
Thursday	08:30 - 17:30
Friday	08:30 - 18:00

Telephone

+64273490313

Website

http://www.trailblazerdigitalagency.com/

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Our Story

Trailblazing Digital Agency is an online marketing agency that provides easy-to-navigate digital solutions to clients throughout Australia and New Zealand. We have an experienced team specialising in Google AdWords, Facebook Ads, and Social Media. We are small enough to be highly flexible and adaptable, and pride ourselves on being able to utilize the best technology for your business based on your individual needs.