The New Black

13/11/2025

Stoked to be able to give back to our local community ❤️🏏

🙌 THANK YOU THURSDAY 🙌

Big shoutout to our legends at The New Black! 🖤
You’ll spot their work sitting proudly on top of every cricketer’s head this season — thanks to their awesome support helping hook every kid up with a slick new club cap! 🧢🔥

The New Black helps local businesses thrive online with custom websites and digital marketing services. Check them out 👇
🌐 https://thenewblack.co.nz

Huge thanks to Kylie and the team at The New Black for backing Parklands Cricket and helping our club look sharp this season! 💪🏏

04/12/2024

I had fun putting together a couple of Christmas gifts, using only products from our own clients.

Wine from
Handmade soy candles from
Local Canterbury honey from
Cookie box from
All delivered on an All Day Tray from

Shop local this Christmas 🎄

26/08/2024

It's International Dog Day so The New Black's head of security deserves a permanent place in the feed.

Always snoozing on the job 😴

Thank you for you service Pedro 🙏

25/08/2024

Lets talk Google Ads! Are you confused by how the various agencies charge for Google ads setup and management? There are a number of different approaches out there, including taking a percentage of ad spend, charging fixed management fees, charging on a conversion-basis, and hybrids of these. Some charge a flat rate for campaign setup, others offer free setup but then charge you a percentage of ad spend, and some quote case by case depending on what the client needs. The risk with some of these is that you may end up paying more than you need to.

So how do we do things at The New Black? We try to make Google Ads as accessible as possible. We charge the setup based on the campaign complexity and how many campaigns there are, so you don’t pay more than you need to to get your campaigns up and running.

For monthly management, some agencies will charge a percentage of ad spend – we don’t do this. We want clients to feel confident that we're squeezing everything out of their budget that we can by having properly targeted campaigns and using efficient monitoring techniques with your end goals and relevant conversions in mind, rather than just hiking ad spend to get more click through! So, we charge a monthly management fee, which is dependent on the complexity and size of your account. What we charge is based on the actual time we think it will take to effectively manage your account within the constraints of what your budget may be. This approach works for us and our clients, and doesn’t reward us for simply increasing your ad spend (or penalise you for having a small budget).

We also don't lock people into fixed contracts – once your campaigns are set up and running, you can stop them at any time, or move them elsewhere if you wish. This makes sure we constantly strive to get good results. And we work with you to achieve this.

If you want to know more, or are keen to talk over your options, drop us a DM. Or you can take a read of our blog post here 👉 https://thenewblack.co.nz/google-ads-setup-and-management

12/08/2024

Ready to set your sales on fire? 🔥 Blow up your revenue? 💣 Put some spark into your marketing? 🎇

Or sick of all the sales speak and puns? Yeah, me too.

Srsly though, we just want to help you achieve your goals. And if that involves anything website related, we're your gals. No w***y corporate speak or overly complicating the tech.

Don't let your biz potential fizzle out. Or or or.... Ok I'm out of fireworks puns. Cya in the comments or DMs ✌️

12/08/2024

Is it time to move on from your DIY website?

Liz previously had a DIY website built on Wix, which served her for a time, but was now ready for a professionally designed website to be built to support her business growth.

The result is a website she is proud of, that truly reflects her unique approach to her work.

The website uses natural elements and soft curves to reflect the gentle, caring approach that she has. Calming colours and imagery help further convey this aesthetic.

We've made it easy for potential clients to get in touch with her, and to find resources that will be helpful for them along their difficult journey.

The website is SEO friendly to ensure she can be found when people need her.

https://thefifthseason.co.nz/

30/07/2024

Check out this recent glow up for Ico Traders

We've been working with Miranda and her lovely team for 8+ years, and it was time for a website refresh. The updated website reflects Ico Traders' gorgeous brand colours and showcases the amazing wire furniture that they're famous for. We re-organised the product pages to make it easier to purchase and updated the cart & checkout experience to make the whole purchasing process as seamless as possible.

The inclusion of reviews on the home page helps build trust and adding in some words from Miranda helps connect the audience to the designer behind the brand. Because when it comes to small business, people buy from people so it's important to try and make that personal connection.

Take a look at your own website - is there anything in there that helps your clients or customers get to know you a little?

Browse the Ico Traders website here: https://icotraders.co.nz/

23/07/2024

Ever been frustrated because you can't find your business logins or can't remember all the things you've signed up to? We have a solution! Grab our technology profile template to record all your cloud services, subscriptions and logins in one place. We’ve included loads of examples to help you fill it out. Get it all out of your head and into one easy to use document!

The template has sections for:
☑️Domain, website and email hosting details
☑️Social media and marketing accounts
☑️Financials – e.g. accounting and online payments providers
☑️Other business tools like CRM, project & task management.

To get access to our super handy template, head over to our website, sign up to our newsletter, and we'll pop it into your inbox! Too easy.
👉https://thenewblack.co.nz/technology-profile-signup

21/05/2024

- your new cosy corner of the Internet. Grab a cuppa, have a browse and discover all the latest and greatest things to do with your little ones.

We loved working with Lexi to bring her vision to life. The brief was a fun, image forward website with a focus on fresh content and easy navigation. She had fabulous brand guidelines that were a joy to work with. The result is a website with a wealth of information that complements nook's growing Instagram presence.

A flexible platform was used that will grow with the brand. Keep your eyes peeled for a directory coming soon...

23/04/2024

We see you there, juggling all the things.

We get it. We do it too - whether you're running your business or running the kids around, it's a non-stop hustle. Sooooo, let's take one thing off your plate — your tech & website headaches. 🖥️💆‍♀️

Whether it's wrangling your website or sorting out those pesky tech glitches, we've got your back. Because you deserve more moments to breathe easy and fewer moments stressing over the little things. 💪💼 Let's make your website one less thing to worry about, so you can focus on what really matters.🌟

Find out more about how we can help at https://thenewblack.co.nz