Pure SEO

26/08/2025

04/07/2025

New on the Ads team at Pure: Deepika Rathore

✅ 8+ years in digital media
✅ Maths brain meets creative strategy
✅ Loves data, variety and campaign wins

Also a certified yoga teacher.
And a state-level badminton player.
Basically, she’s unstoppable.

Welcome to the team, Deepika 💥

09/06/2025

Duck, duck… found it!

We turned the office into a duck-hunting ground this week, and no corner was safe. Tiny ducks were stashed in pot plants, behind monitors, and even in the biscuit jar (risky move).

While we love a good laugh, here’s the serious bit: finding hidden ducks is fun, but finding customers online is business. And we don’t play when it comes to search.

If your brand’s getting lost in the crowd, let’s talk. Because just like our team sniffed out every single duck, we know how to help your business get found.

27/05/2025

AI Mode is rolling out. Here’s what it means for your business.

Google has officially started rolling out AI Mode to all users in the U.S. and New Zealand won’t be far behind. This shift takes AI in search to a new level, introducing a more prominent, AI-first interface for handling complex queries and delivering results.

What’s changing?

Search is becoming more conversational and multi-step.
AI Mode doesn’t just display AI Overviews it restructures the entire search experience. It’s designed to help users complete more complex tasks directly in search, combining multiple sources and steps into a single answer.

Ads are moving inside AI answers.
Google is now embedding sponsored content within AI-generated responses. That creates a new layer of ad placement and visibility that requires strong contextual alignment, not just keyword targeting.

Search usage is growing.
According to Sundar Pichai, AI-powered features like Overviews are driving double-digit growth in query volume. People aren’t searching less, they’re searching more, but in new ways.

What does this mean for Kiwi businesses?

It’s not about throwing out your current SEO or paid search strategy, it’s about adapting. Traditional approaches still matter, but they need to work alongside AI-informed strategies like topic optimisation, content structuring, and contextual ad targeting.

At Pure SEO, we’re already working with clients to adjust for this shift. Whether you’re running search ads or focusing on organic rankings, we can help ensure your strategy fits the new landscape.

AI Mode isn’t a threat. It’s a signal to evolve, and we’re here to guide you through it.

25/05/2025

Just a reminder that strong coffee won’t fix a weak website.
If your SEO’s not landing, it might be time to check what’s going on under the hood.
Start simple. Get the basics right. The rest gets easier.

21/05/2025

We keep hearing people say “SEO doesn’t work anymore.”
You’ve probably heard that. Maybe even said it. But here’s the truth, SEO does work, just not the way it used to.

The way people search is changing fast, thanks to AI. If your strategy hasn’t kept up, your results won’t either.

That’s where our CORE Framework comes in:
Current. Organic. Relevant. Engaging.

Current means keeping up with AI search and algorithm shifts.
Organic is about building visibility naturally and sustainably.
Relevant ensures your content matches real intent.
Engaging means it’s worth reading, and worth sharing.

SEO’s not dead, it’s just evolved. Let’s make sure your strategy has too.

Get A Free SEO Check Drop us a line below and a member of our team will be in touch with you shortly.  

19/05/2025

A lot of businesses come to us saying, “Our SEO used to work. Now it doesn’t.”

But in most cases, it’s not broken, it’s just not evolving.

Search has changed. With AI-powered results, zero-click answers, and conversational engines like ChatGPT and Perplexity, the old playbook doesn’t cut it anymore. It’s not just about keywords, it’s about being the source AI trusts and users find helpful.

That’s where our CORE framework comes in.

Current – Content needs to reflect what’s happening right now, not what worked last year.
Organic – It has to feel natural, not forced. AI can tell the difference.
Relevant – No fluff. Answer the question clearly and directly.
Engaging – Hold attention with real value. That’s how you get quoted.

It’s not about ripping everything up and starting again. It’s about refining your strategy to match how search works today.

We’re helping clients do just that, with small, smart changes that make a big difference.

Want to know where your content stands in the age of AI search? Drop us a message. We’ll take a look.

Get A Free SEO Check Drop us a line below and a member of our team will be in touch with you shortly.  

05/05/2025

Big news at Pure SEO. Cornelius Boertjens is our new CEO, taking the helm after steering Catchi to triple its EBIT and pushing the boundaries of digital marketing. Catch the full story on StopPress: https://lnkd.in/g4MdVmaU - exciting times ahead!

13/03/2025

How do you stand out in a competitive industry like jewellery? With the right SEO strategy. 💎

In our latest case study, we explore how Four Words partnered with Pure SEO to increase organic traffic by 142% year-on-year, boost blog traffic by 162%, and drive 233% more appointment bookings!

See the full strategy behind the success – read the case study:

https://bit.ly/four-words-case-study

See how Four Words, a jewellery brand, achieved 142% organic traffic growth with a hands-on, collaborative SEO strategy tailored for success.

10/03/2025

We’ve Done It Again—Pure SEO is a 2025 Google Premier Partner!

We’re proud to announce that Pure SEO has once again achieved Google Premier Partner status for 2025! 🎉

This recognition is down to our team’s dedication, expertise, and hard work in delivering top-tier Google Ads strategies and helping businesses grow online.

A massive shoutout to Graham Gilbert, Head of Paid Search, and our incredible SEM team: Kristher Castigador, Frank Bo, Elise Nother, Nikita Patel, and Kshama Nimje. This achievement is all yours!