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Great brand design is more than just a logo and it doesn’t have to break the bank! An engaging brand will not only make your business more recognisable, but also more trusted and likely to be engaged with. If your messaging and design isn’t cohesive and consistent, you are missing out on an opportunity to get in front of your chosen audience and get in front of your competition. I find it best to start with a cup of coffee and see where you’re at with your business, your purpose, and your brand. It’s a challenge out there in business at the moment. My business, my purpose, and my direction has certainly changed in the last five years. I have been in the business of graphic design for over 30 years across a number of industries. I have been involved in the corporate, agency, and print world. Working with companies from sole traders to thousands of employees. My passion lies in working ‘with’ companies, in particular SME’s, startups, and charities.

𝐇𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐛𝐞𝐠𝐢𝐧 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐭𝐨𝐠𝐞𝐭𝐡𝐞𝐫? We can have a call to discuss your needs, or, if you’re in the Bay of Plenty area I am always available for a coffee catch up. No hard sell, just a chat about you and your business. I am also available to come into your business and run workshops to help you manage your marketing inhouse. I can audit your existing brand including your website and offer recommendations at no charge.

𝐇𝐨𝐰 𝐭𝐨 𝐜𝐨𝐧𝐭𝐚𝐜𝐭 𝐦𝐞:

Email: [email protected]
Phone: 021 181 2260
Message me via LinkedIn
Contact me via my website jumbodesign.co.nz

I am an active member of the She Is Unleashed networking community and the SheMentors community reflecting my passion for being involved in the business of supporting those in business. I'm also on the board of Epic Te Puke. Jumbo Design is a division of Aether NZ Ltd. Check us out at aether.co.nz

𝐎𝐟 𝐜𝐨𝐮𝐫𝐬𝐞, 𝐢𝐭’𝐬 𝐧𝐨𝐭 𝐚𝐥𝐰𝐚𝐲𝐬 𝐚𝐛𝐨𝐮𝐭 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐬𝐨 𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐟𝐞𝐰 𝐭𝐡𝐢𝐧𝐠𝐬 𝐚𝐛𝐨𝐮𝐭 𝐦𝐞 𝐰𝐡𝐞𝐧 𝐈’𝐦 𝐧𝐨𝐭 𝐢𝐧 𝐟𝐫𝐨𝐧𝐭 𝐨𝐟 𝐦𝐲 𝐜𝐨𝐦𝐩𝐮𝐭𝐞𝐫 𝐚𝐧𝐝 𝐜𝐨𝐟𝐟𝐞𝐞. I grew up in Rotorua and have a deep connection with the Redwood Forest. I moved back to the Bay of Plenty from Auckland in 2022 and live on a small lifestyle block where I am attempting to grow my own food (to varying degrees of success). I volunteer each week at our local community garden and each weekend at the local Parkrun. I am a big Formula One fan – McLaren are my team of choice. I have an amazing family and group of friends and I’m grateful for every single one of them.

10/09/2026

A repeat client is always a good sign.

We built the website for Zane's residential build company a while back. When he needed one for Reclad Hibiscus Coast too, he came straight back to us. No shopping around, no second-guessing, just an easy decision because he already knew what to expect.

Grateful for the kind words, Zane. This is exactly why we do what we do.

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📅 Today is No News Is Good News Day. Which, handily, is also our favourite kind of client update.

08/09/2026

Seed Studio runs on an ampersand.

Jenny & Dave. Jumbo & The Geek. Creative & technical. Big ideas & the systems to back them up. Neither half works particularly well without the other, which is probably why we've made it work for as long as we have.

Small bit of trivia for you: the ampersand started life scrawled on a wall in Pompeii, graffiti for the Latin "et," meaning "and." Scribes writing quickly just ran the e and t together until they fused into one shape, and somewhere along the way it stuck around as its own little symbol. It was even taught as the 27th letter of the alphabet for a while, which is a status I think it's earned.

It's a small thing, a punctuation mark, but it's basically our whole business model.

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📅 Today is Ampersand Day. We might be biased, but it's one of our favourite symbols in the alphabet.

02/09/2026

Happy birthday to The Geek.

Dave will never write this post about himself, so I'm doing it instead. Thirty plus years of technical know-how, more patience than any human should reasonably have, and the kind of quiet competence that makes complicated things look easy. He's the reason Seed Studio actually works behind the scenes, and the reason I get to focus on the creative side without worrying about the rest.

Happy birthday, Dave. Here's to another year of you fixing things I don't understand and explaining them to me like I'm five.

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📅 Today is The Geek's birthday. A pretty important day in our calendar.

01/09/2026

Yes, anyone can build a website now. AI will happily spit one out in an afternoon.

The question I'd be asking is whether it'll actually work for you. Is it fast? Is it secure? Is it hosted somewhere reliable, or sitting on whatever free plan came bundled with the builder? Will it show up when someone searches for what you do, or is it a lovely looking page that nobody will ever find?

Building the thing is the easy part these days. Building the thing well, so it actually earns its keep, is a different job entirely.

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📅 Today is No Rhyme (Nor Reason) Day. Which, let's be honest, describes a fair few DIY website builds we've come across.

28/08/2026

Can we talk about AI graphics for a second?

I love that business owners can knock up their own promotional material in minutes now. Genuinely, I'm all for it, even when it means less work landing on my desk. Being able to manage some of this yourself is a good thing.

But please, please, edit it after. Add your own colours, your own fonts, your own little quirks. Right now there's a very specific "look" doing the rounds online, and loads of small businesses, community groups, and charities, are all wearing the same outfit. Same layout. Same colour blend. Same everything.
Your brand deserves to look like your brand, not like whichever prompt you happened to type in. A few tweaks is all it takes to turn a template into something that's actually you.

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📅 Today is Power Rangers Day. Five different colours, five different personalities. That's the energy your graphics should have too.

25/08/2026

I finally sat down and cleaned up my password manager. Properly cleaned it. Deleted the accounts I don't use, updated the weak ones, and manually added a stack of logins I'd been keeping in far too many risky places (looking at you, sticky note on the monitor).

If you're not using a password manager yet, there are some genuinely good ones out there, free and paid. We use Roboform. It's one of those unglamorous jobs that quietly protects everything else you've built. Your website, your client data, your bank account, all sitting behind whatever password you chose back in 2019.

My challenge to you this week is to get rid of those sticky notes. Stay safe everyone.

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📅 Today is Kiss and Make Up Day. Long overdue reconciliation between me and the 47 passwords I'd been ignoring.

16/08/2026

Welcome to the web and to the seed family: nurturepets.co.nz

We've been working with Jody from the ground up - brand identity first, then a website built to match it properly. Now it's live, on managed hosting, with the support in place so she can make her own edits and manage the shop without needing to call us every time.

That's the kind of relationship we like. Not just handing over a website and disappearing.

Jody is passionate about caring for animals. We're excited to be able to get her work out there so more people can learn about the amazing service she provides.

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📅 It's Thrift Shop Day. We love to give a good price but there's nothing second-hand about our work ;)

31/07/2026

Who knows what these are?

If you do, you've been in this industry as long as we have.

Drop a guess below. If nobody gets it, we'll come back and tell you.

This industry has changed more times than we can count, and we've never minded that. Old tools retire, new ones show up, and we bring everything we've learned along for the ride.

Thanks to Tangible Media Collection for the image.

📅 Today is Uncommon Instrument Awareness Day. Fitting, given the photo. Uncommon until it wasn't, then everywhere, then nowhere.

23/07/2026

New addition to Jenny's desk. The Secret Language of Colour cards.

Inspired by some deep dive sessions with the brilliant Lietta at Gernius , these have become a way to set up the day ahead.

Colour isn't a decoration, it's a decision. When we work through a brand identity, colour is a key part of the conversation. Not "what's your favourite colour" but "what do you want someone to feel." Calm and considered is a different palette to energetic and confident. Trustworthy and approachable is different again.

Colour can communicate before anyone reads a word.

If your brand colours were chosen because they looked nice at the time and nothing more, might be worth having a think about what they're actually saying.

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📅 Today is Vanilla Ice Cream day. Vanilla is still a colour, let's celebrate it!

16/07/2026

Quick question. Do you actually know where your website sits right now?

Rankings, visibility, technical health, the lot.

Everyone's throwing acronyms at you at the moment, SEO, AEO, GEO, and hoping something sticks. Some of it matters. A lot of it is noise.

We've been quietly building something that cuts through it. More on that soon.

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📅 Today is World Snake Day. Time to shed what's not needed to grow into what is.

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http://jumbocreative.co.nz/

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