15/07/2026
Things I wish every ecommerce client knew before we touch their ad account - Caitlyn from Harper Digital
Creative is doing up to 80% of the heavy lifting in your campaign performance right now. Not your targeting, not your bidding strategy.
If you're still running one static product video across your ad sets, you're leaving ROAS on the table.
You get about three seconds before the algorithm decides your CPM. A weak hook doesn't just get skipped; it tells Meta and Google your ad isn't worth showing, and your costs climb because of it. UGC-style creative consistently outperforms polished studio production in CTR and CPA. It's not about budget; it's about matching the native feel of the placement. One "winning" ad isn't a strategy. We run structured creative testing, multiple hooks, multiple angles, before we scale spend on anything. If your PPC account has flatlined or your CPAs are creeping up, get in touch for a full audit and a strategy session.