Oceanbeach Digital

04/09/2024

14/12/2023

Instagram is changing all the time with all its updates and Instagram's Algorithms were a secret, until back in May this year the Head of Instagram posted about how the Instagram Algorithms work and its ranking signals. With Reels one of the things the Reel Algorithm takes into consideration is Watch Time.

Aim to get 100% Watch Time on Reels

Watch time is how likely your audience watches a Reel the whole way through. So, the longer your Reels are watched and the longer you can hold people's attention, this signals to the Algorithm that people might like your Reel. And because the algorithm is calculating how long people watch your Reels for, this means you should really try and make your video Reels as short as they need to be in order to try and get it as close to 100% Watch Time.

Tips to increase Watch Time of your Reels:

- Use an exciting hook at the very beginning of the Reel to capture people's attention and stop them scrolling.

- Reduce Reel video duration so they watch 100% of the Reel and push the bulk of your information for the post into the captions

- Use transitions in the 1st 3 seconds

- Cut the video into multiple parts

- On talking Reels, try changing backgrounds to keep audiences attention.

15/11/2023

Are you manually doing searches in Google to see how your site is ranking for certain keyword phrases? If so I just want to let you know that...

If you are logged into your Google Account e.g. Gmail Account and you do a search, then Google tailors the search results differently for you depending on what you've searched for before. So if your logged in then Google personalises your search results for you, and to the results you found most relevant in the past. They do this through Google's search history.

So, if you type in the keywords 'Photographer Tauranga', and you are logged into your Google Account you can't rely on, or think that you are in a certain ranking position in Google by doing a search and looking at what position you are in the search engine results, because as said above they personalise the results you are seeing for you based on your previous browsing history.

A way of getting around Google's search history bias is to turn off Google's ability to track your online history by doing an Incognito search in your browser instead. This will give you a more accurate view of your websites position in the search results for whatever keyword phrase/s you've entered.

08/10/2023

This is for all the service based business struggling to get consistent sales and find clients 👇

🏉 The QUICKEST way to go from no sales or hardly any sales to a flood of sales for service based businesses is ...

Well, you really can't rely on free marketing activities or organic marketing alone e.g. organic posts on social media, organic SEO traffic, FB Groups, networking, word of mouth referrals. Why, well it's because that gives you random and unpredictable sales and you'll always be wondering where are my next customers or clients gonna come from. It's not to say that you don't do those kind of marketing activities. A little bit of everything is good in your marketing strategy, as it gives you more channels to get sales from. But, If you want to turn up the dial on the sales and get them in a more consistent way and quicker then what you really need is a lead generation system (of which there are many) to generate customers or clients on a more regular basis.

🏉 Attract Customers/clients to your Business FAST

And the FASTEST way to do this, where you find and attract your ideal customers is through paid advertising, there I said it. Yip, Paid Ads are the fastest way to take your prospects through a lead generation process that converts them into customers or clients, and thus turning your advertising into profit. In other words the Ads can deliver a return on your investment into them. And as you may already know, the good thing about Ads is you can get in front of your audience/s through targeting, not a problem.

🏉 Advertising is an Investment

Many people think that advertising is an expense, but you have to look at it as an investment because if you can't or won't pay money to acquire new customers, then you won't have a consistent flow of customers or clients and you'll quite possibly be continually worrying about where your next customers or clients are coming from. So, in other words you'll be at the whim of whatever sales turns up randomly for you, which probably isn't really what your after.

As Dan Kennedy says "Ultimately, the business that can spend the most to Acquire a customer wins"

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