Sidekick Creative

22/08/2026

Here is the link to our Kickstarter game 'Oink Oink Woof'. It would mean a lot if you could sign up to Kickstarter. Search for Oink Oink Woof and click “notify me on launch”. From there we'll be in touch with more updates on our game and when in September it goes live and the Kickstarter process.

⚠️ WARNING: Please ensure all monkeys, pigs, ducks, and grandparents are securely fastened before playing.

03/08/2026

After such a tough semi loss it’s weird to say this but it really has been my favourite season designing for the Tuatara. Rewarding on many levels, especially working along side a great team and with Josh Lynch in his social media role. Thanks Regan, Dale, Cam Gliddon The team is so close, so looking forward to big things in 2027!

24/06/2026

It was great to once again design the Junior Football and Futsal collateral for the 2026 season. Always a great challenge to come up with a new look that kids will resonate with and want to put on their walls. New Zealand Football is on such a high lately and I feel proud to continue my work with them. New Zealand Football McDonald's NZ

03/03/2026

Looking forward to seeing these on the court.

03/03/2026

Looking forward to seeing these on the court!

16/09/2025

It’s always a great day when you get to combine two of your favourite things into one design project!

That’s what happened when I designed this Lord of the Rings inspired All Whites v Socceroos battle for the Soccer Ashes Poster for

It was a shame we couldn’t bring it home but great to see the rivalry continue.

14/09/2025

Rebrand | Something a bit fun to brighten everyone’s Monday.

After careful consideration and a long planning process, industry leader decided to rebrand to a professional new look that would fit their updated business strategy and offerings.

This new design and modernised colour scheme was exactly what they were after, leading to a ‘happy’ customer😊

07/09/2025

Part 2: Seattle SuperSonics uniform concepts.

It takes a lot for a Kiwi with a love of sport to admit that he loves a team that wears Green and Gold but man I loved the Sonics uniforms.

I dream of the day they come back and can’t wait to see the seasonal city edition and statement variations they reveal if they do.

With such a rich history to the team, the city of Seattle and the state of Washington here are a few of my favourite concepts that they could go with when they come back (believe me I had a few more I wanted to pursue, maybe for another round).

We’ve waited long enough - Bring ‘Em Back. payton.20

10/07/2025

Part 1: Seattle SuperSonics brand concept.

Despite having never visited Seattle in my life (I live in New Zealand), I always loved the city. From the grunge music defining my formative years to amassing a massive collection of .payton.20 and other Sonics basketball cards I’ve felt a connection.

But over the years things changed. Grunge music and the Sonics were lost to a generation.

Now with rumours of expansion in the NBA I was inspired to reconnect with my team and create a design that would hopefully do the Sonics faithful proud.

We’ve waited long enough - Bring ‘Em Back. payton.20

05/05/2025

Having spent a number of years at .factory watching my son play I jumped at the chance to rebrand them. What we wanted to do was match the brand to the energy of the facility, with subtle nods to factory chimneys in the W. Need a rebrand? Get in touch.