We come from a background in digital marketing,
working across a range of industries, from travel to retail
and ecommerce, to hospitality. And over the years, we
started to notice that in the mess of engagement rates,
newsfeed updates, ad trends and the occasional questionable
dancing – we forgot that all good marketing rests on one
solid foundation, a foundation that has existed since, well,
sinc
e people were able to write. It’s the books on your shelves,
the posters hung up in your childhood bedroom, this very
document. It’s boring, technical and instructional. It’s ground-
breaking, epic and awe-inspiring. And yes, it’s our social
media, our ads, our emails and our brands. Armed with this realization, we built Jot & Follow to bridge
the gap between a foundation of strong content and the digital
marketing ecosystem for businesses both small and large
from the world over. We work from the ground up, establishing a brand presence
through copy and content that resonates with people (yep
that’s right – humans first, not algorithms). Then, after we’ve
built that base, that’s when we start using those good ol’ digital
marketing tactics like SEO, organic social media, paid digital
and email marketing to drive your business. We’re here for as long as you need us. So, if you just want a few lines of copy for an ad, we’ve got you. But if you’re wanting us to work alongside for you the length
of an entire content project or to implement multiple tactics
across all your marketing channels; we’re here for that too. By sharing strategy and tactics from a diverse range of
industries with our clients, we seek to make quality content
and digital marketing accessible and understandable for
all businesses, everywhere.
