Gavin Hewitson

Gavin Hewitson Email marketing with a focus on what matters.

10/06/2026

AI can audit your Klaviyo account in minutes.

It scans your flows, triggers, filters, and splits — and shows you what’s wrong.

No spreadsheets. No manual digging.

Comment “email” and I’ll send you the tool.

09/06/2026

Klaviyo is missing up to 30% of your list.

If the pixel doesn’t fire, abandonment flows don’t trigger.

That’s lost revenue.

There’s a fix.

Comment “email” and I’ll send it.

05/06/2026

Apple didn’t just break ads. It broke your abandonment flows too.

When third-party cookies disappeared, Klaviyo’s tracking got weaker — meaning some browse and cart abandonment emails never fire.

No trigger = lost revenue.

There’s a fix.

Comment “email” and I’ll send it to you.

01/06/2026

Yeti is a massive brand.

But this email leaves clicks on the table.

Weak headline.
Buried CTA.
Flat product focus.

So we rebuilt it:

• Stronger header image
• CTA above the fold
• Real people using the product
• Clear product benefits
• Better structure

Big brands don’t always equal strong email strategy.

Follow for more redesign breakdowns.

27/05/2026

Anthropic is paying up to $320,000 for copywriters.

So no… AI hasn’t replaced copy yet.

25/05/2026

Expectation vs reality.

24/05/2026

Breaking down this pop-up form.

Hidden close button.
SMS gate before reward.
No discount shown on the final step.

If someone closes after email, they never see the offer.
If they don’t give SMS, they lose the incentive.
If they do give SMS, they still have to leave the site to use it.

That’s friction at every step.

Pop-ups should increase conversions — not make people work harder.

Follow for more breakdowns like this.

22/05/2026

Built this email using ChatGPT.

Scripted the copy with a structured prompt.
Generated the visuals.
Refined the images.
Dropped in the CTAs and logo.

AI handles the heavy lifting.
You handle the strategy.

Follow for smarter email marketing workflows.

21/05/2026

Just got an email from the Trump Organization.

Let’s just say…
their consent process is very thorough.

Email team understood the assignment.

19/05/2026

If you sell any kind of subscription, your email flows matter more than your ads.

I built a full board outlining:

• Exactly which automations you need
• When to send them
• What to say
• How to segment based on the subscription purchased

This is how you increase second orders and reduce churn.

I also recorded a full 20-minute walkthrough.

Comment “subscription” and I’ll send it over for free.

Address

42 Ti Kouka Lane
Wellington
6012

Telephone

+64275114411

Website

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