Susie Artz - Web & Brand Design

18/03/2026

✨ Website glow-up alert! ✨

The original Better Greens site was… let’s just say, dark, clunky, and full of little errors that made it tricky for people to get around. 😅

I gave it a full refresh: moving them off Wix and onto Rocketspark, our locally homegrown NZ platform 🌏, and turning the site into a clean, vibrant, zesty experience that truly matches the Better Greens ethos 🌱💛:

Easy-to-read, flowing layout

Fresh, lively visuals that pop

Smooth experience on desktop and mobile

Polished, mistake-free presentation

It’s amazing what a thoughtful redesign — plus the right platform — can do. Now the site feels as fresh and full of life as Better Greens itself!

Check it out 👉 https://www.bettergreens.co.nz/

11/11/2025

I’ve been a little quiet on my own social media lately because I’ve been busy working on some exciting projects—one of them being Discover Whangamata - the revamped Information Centre!

From a new logo and website to fresh marketing collateral, it’s all looking great. Pop in and check it out in person!

And if you’re a Whangamatā business, don’t miss the chance to feature in their Local Directory—a brand-new way for locals and visitors to discover our town’s amazing businesses.

10/07/2025

When was the last time your website or branding had a proper refresh?

If things are a bit quieter this season, it’s actually the perfect time to invest a little back into your business. A clear brand and a clean, functional website can do more heavy lifting than you think — especially when you’re using platforms that don’t drive you mad.

I’m a big fan of tools like Rocketspark (beautiful, NZ-made, and easy to manage) and Xero (streamlined, powerful, no-fuss). They’re ideal for small businesses that want to look sharp and stay in control.

Sometimes a light touch is all it takes to feel aligned again.

26/06/2025

Admin – we all put it off.

Reconciling, billing, invoicing... not exactly the fun stuff. But it’s the stuff that keeps your business running.

💡 If you’re still juggling spreadsheets or clunky systems, Xero can seriously change the game.

As a Xero advisor, I help small businesses streamline their admin and actually see how they’re doing — profit, cash flow, what’s working (and what’s not) — all at a glance.

The time and stress it saves? Worth every cent.

Not on Xero yet? Or not sure if you’re using it right?
Let’s get you set up. Flick me a message and I’ll help you sort it. 👋

18/06/2025

After being asked to assist with WRA’s media needs, I followed my protocol of brand strategy and analysis to deeply understand the organisation’s essence, ensuring the right tone and messaging. Noticing a considerable gap in that essence, I recommended to the committee that the brand needed a refresh.

Although the group had a logo update just a couple of years ago, I felt it was diluted in impact—especially in digital media where it often got lost. It also conveyed a more ‘traditional’ ratepayers’ image, which didn’t fully capture the refreshed, community-focused spirit WRA represents today.

This revamp wasn’t just about a new look—it was about revitalising the whole essence of the Ratepayers Association to better reflect their role and relevance in the community.

If your brand isn’t connecting the way it should, I’m here to help.

👉 Check out the new logo below and let me know your thoughts.

Learn more at www.artz.co.nz

18/06/2025

I’ve had people ask: “Do we even need a logo?”

After working on a recent brand for a local group where not everyone saw the value, I’ve put together some thoughts on why branding is so much more than just a pretty graphic.

Here’s why your logo and brand actually do matter — maybe more than you think:

👉

Let’s be honest — when you're busy running a business, building a service, or launching a new idea, branding can feel like a “nice to have.” A logo? Maybe later. The real value is in the work, right?A

13/05/2025

Feeling a little 'meh' about your brand or website? You’re not alone.

As your business grows and evolves, the way you present yourself online needs to keep up. What once felt fresh can slowly start to feel out of sync—like your brand no longer reflects the energy, expertise, or direction you're heading.

This blog walks you through a few clear signs it might be time for a brand and website refresh. Because when your visual identity aligns with your vision, everything flows better—your marketing, your confidence, and the way clients connect with you.

Let’s dive in.

Your brand and website are often the first impression people have of your business. If they’re not making the right one—or if you’re starting to cringe when sharing your URL—it might be time for a refresh.

02/05/2025

A simple tip for small business owners:
Keep your branding consistent. Whether it’s your website or your store, you want customers to stick around.

🔹 Online? Make sure your site is easy to navigate and visually appealing.
🔹 In-store? Create a space that feels good to be in.

It all comes down to flow, functionality, and design.

Read more:
👉 Smart Move: Forming an Identity

Discover why a consistent brand and website experience matters for small businesses. Learn how visual flow and clear messaging build trust, engagement, and results.